When it comes to the concept of expertise, authoritativeness, and trustworthiness (E-A-T), two names comes to mind (both ladies) where one of the two is Lily Ray, Director of SEO at Path Interactive.
In this episode, you will find out a few interesting things about Lily outside of her professional world. For example, did you know that she was touring as a teenager in a band? Did you know that she was a drummer? And why does she enjoy DJ-ing?
"There will always be people talking about you behind your back .. it is part of the process, so you can't let those haters define what you do because they're always going to be there so just ignore them."
I also ask her to share her experiences as a woman in the industry so tune in to find out more!
If you're a woman in Search/Discoverability, Lily recommends that you join the Women in Tech SEO community.