My main objective is to bring you the latest information that I find week after week as to what is working in ecommerce. Information that comes from the current experts who are publishing and broadcasting and sharing what they are currently doing to be successful! But with that main objective is the fact that we are a start-up ecommerce business classroom. The episodes include case study where you see what is happening as we go, and the discussion reveals actual products that are being used to profit and where we are getting them. So not a ton of interviews with successful big guys that are crushing it, that's cool too but we are more of a start-up discussion show.