031 How to Craft an Offer and Sell It Fast - Part 2 Building an Effective Sales Process to Sell Your Online Program
Play • 27 min

This episode is part 2 of How to Craft an Offer and Sell It Fast, where we look at ways you can build an effective sales process to sell your online program - a pathway that gets people excited and engaged about your offer, creates trust and moves them to enrol on your program.

If part 1 is about crafting your offer and you’ve done your market research well to elicit needs and gaps your program helps solve, now that we have designed our online group program to meet those requirements, we’re shifting the focus to how you can sell it.

The trick for fast sales is how can we use this audience-led ‘demand narrative’ to resonate with our target market and create the vehicles for building trust.

Here’s what we’ll cover:

  • Offer Positioning When Your Participant Isn’t the Buyer
  • Creating a Compelling Demand Narrative
  • Assembling an Engaging and High-Value Customer Journey B2B or B2C
  • Deciding on a Launch or Rolling Strategy
  • Why You Should Have a Free Webinar and How to Promote It
  • Making the Offer on a Discovery Call

Resources in the episode show notes at jayallyson.com/podcast/.

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