Once you’ve landed on a great core concept, designed and created a great course, marketing your online course is the next big step to tackle.
In part 3 of my Earn Your Worth limited series, we’re now focusing on marketing your online course to enrol clients consistently. When you do your research and look at what’s happening in the lives and businesses of your target audience, you can come up with a core concept that’s new and in demand.
In this episode, we’ll look at naming, positioning and promoting your course or program. Because you can have a great course that delivers real results, but if no-one hears about it, or sees you as the authority on the topic, you won’t earn any money from it and it won’t have the impact you want.
You’ll learn how to:
-- Market your online course in a way that highlights its relevance and value to your target audience. -
- Position your expert approach as solving a problem that differentiates you.
-- Focus your passion, skills and expertise to cultivate the demand. When you’re able to identify your unique value proposition, you’ll be able to attract better clients and charge higher fees.
Visit the show notes at http://jayallyson.com/podcast/ where you’ll find links to further resources on the episode topic.