030 How to Craft an Offer and Sell It Fast - Part 1 Creating an Online Group Program
Play • 27 min

If you’re ever wondered about creating an online group program you can run alongside your consulting or coaching practice, this episode will help. Working with clients 1:1 is great and can be very rewarding, but it doesn’t have to be your entire business model.

Ideally you should have a mix of offers so you can work with more people. There are plenty of customers happy to get access to your knowledge in other ways, either because they love group programs or because they aren’t yet at the point of affording or needing your personal attention.

When you only have a high-end consulting offer, you’re limited to how many clients you can serve. When you create an online group program, there’s no cap on your income, because you can design it to cater for high numbers. When you create an online group program, you’re able to leverage your expertise and offer that package as many times a year as you want. You’re able to work with more people while still having a premium option for those who want to work with you on a deeper level.

Create a profitable online group program by including a variety of courses, resources and peer support, and your expertise can be delivered in much more flexible and interactive ways. If you’re ready to start serving more people, here’s what we’ll cover in part 1:

-- Ideation and Clarifying the Audience

-- Packaging a Compelling Offer

-- Navigating the Delivery Logistics

-- Content Planning and e-tivities

-- Mapping Your Implementation Workflow

Resources in the episode show notes at jayallyson.com/podcast/.

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