Businesses are increasingly focusing on how the marketing and design of webinars can be improved, how content can be made more engaging, how to create a more compelling bridge into making an offer, one that converts into clients.
But the problem is that webinars just aren’t working as well as they used to. In this article, we explore why and what you can do about it.
Webinars are probably more commonplace for business-to-business (B2B) marketing, but they are also excessively being used for business-to-customer (B2C) marketing as well.
There’s now a shift away from webinars towards workshops. Because the problem is that where webinars were working really well a few years ago, now people have got quite wise to the fact that many webinars are essentially just disguised sales events.
In this episode, you’ll learn:
- Why people are avoiding webinars nowadays
- What to do to increase webinar attendance and sales conversions
- How to leverage a self-funded lead generation system using a paid mini-offer.
Resources and support can be found in the show notes at http://jayallyson.com/podcast/why-webinars-dont-sell-and-what-to-do-about-it/.