Patricia Waldron’s 20-plus-year track record is filled with stories of companies who have, with her help, differentiated themselves through innovative strategies, solutions, and marketing initiatives. The fact is, technology never sleeps, competition is endless, and only companies that are willing to stay ahead of trends will rise to the top. In this week’s episode, Patricia paints a rich picture of what the retail marketing landscape looks like today, and how CMOs can get smarter with the unknowns that they’re faced with.
[1:50] How did Patricia get into marketing?
[5:35] How has retail marketing changed over the last few years?
[8:00] How do you create an authentic brand that actually stands for something today?
[10:25] Marketing teams are burned out. How can CMO’s reengage their team without overburdening them?
[11:35] As a leader, a bit of humanity and compassion goes a long way with your team.
[13:35] There are so many different places where you can get information. Take advantage of the “reverse mentorship” opportunities in your corner.
[15:15] Patricia shares the types of challenges she’s overcome through her career.
[16:55] Done is better than perfect.
[18:00] What makes a good CMO and leader in today’s climate?
[19:55] Be fearlessly curious, ask good questions, and then be a problem solver.
[22:00] Every CMO today needs to have a growth mindset.
[22:40] Patricia shares where she plans to travel next when the world opens up.
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