Blose is a Demand Spring Leap Advisor and has over 20 years of content marketing experience. Chris is a storyteller at heart and spent a decade-plus honing his skills at leading independent content marketing firms and served as a client-facing VP of Content for the latter two. Chris brings his extensive experience to today’s episode to talk about marketing strategy, B2B storytelling, and the different types of content strategies available to the everyday CMO today.
[2:15] Why is Chris so passionate about content marketing?
[6:40] Is there a formula to storytelling in B2B marketing?
[8:55] What are your objectives when you’re trying to tell a B2B story?
[10:40] Chris shares some of the most important aspects of a content marketing strategy.
[12:55] Chris talks about the difference between content pillars, content types, and content topics, and how to tie this all together through metrics.
[18:10] Respond to the data. What worked last month might not be relevant this month.
[18:55] How do you bridge the gap between buyer persona and content marketing success?
[22:45] How do marketers go beyond writing content for content’s sake?
[26:00] What do we really need to do to get better content marketing results?
[29:15] It’s critical for a CMO to see the entire ecosystem and not be siloed in the metrics, the numbers, and the data.
[32:05] Podcasts are not a good lead generation tool. It’s the perfect platform for building an audience, though.
[34:25] Where does Chris plan to travel to after COVID-19?
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