29| Leveraging Content Marketing to Land More Clients with Melanie Herschorn
Play • 24 min

Do you struggle with knowing your brand message and how to consistently share that message with the world?

If you’ve ever felt like you have no idea what to say on your social media platforms, blogs or email campaigns you won’t want to miss Episode 29 of The Lean Out Your Business Podcast where our Host, Crista Grasso, interviews Melanie Herschorn, a content marketing strategist and coach and the Founder of VIP Digital Content, whose goal is to support women owned businesses land more clients by conquering their content management challenges.

In today’s episode we discuss:

4:15 how to graph an effective brand message

5:38 who your ideal client is (and who it is not)

9:54 whether or not you should repurpose content on multiple social platforms

12:00 how can you get your ideal clients from your social platforms to your email list

14:30 how to leverage social media to get more clients and power partners

Connect with Melanie on her preferred platforms:


Want to know how if your content can generate leads and win new clients? Take The Winning Content Quiz from Melanie here

If you loved this episode then you won't want to miss the opportunity to join like minded, high achieving women at the Lean Out, Level Up Retreat. Reserve your spot today!

Want to start your strategic planning? Order your 90 Day Planner to help you create and execute your plan, remembering to plan "just in time."

If you have a plan but are struggling to execute, are not getting your desired results or are wondering if your vision needs some fine tuning, your book your 1:1 business intensive session with Crista and start getting the outcomes you knew you could. 

Love this podcast? Then you want to join the Lean Out Method community on Facebook for weekly mini trainings with Crista. 

Ready to Lean Out Your Business and simplify to scale? Apply for entry into the Simplify to Scale Business Accelerator Program lead by Crista Grasso. 

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