Social Media Sucks
Kubbco
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Remove the suck from social media. Get the scoop on social media news, trends, topics and tactics from the experts.
Learn more about social media agency Kubbco - https://www.kubbco.com.
Available episodes
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Apr 27, 2023
How LAKRIDS BY BĂśLOW is trying to bring liquorice to the whole world
Patricia Winkel-Pedersen, Marketing Director at LAKRIDS BY BĂśLOW brings her unique experience working with one of Denmark's most beloved brands, to the Social Media Sucks studio. We talk about the challenges facing marketing a niche product that has hardcore fans that have strong opinions about the brand.
And how to get the product to break into the mainstream bigger markets across Europe and North America.
Useful links Instagram:
http://www.instagram.com/teamkubbco
TikTok: https://www.Tiktok.com/@kubbco
Twitter: https://twitter.com/KubbAndCo
LinkedIn: https://www.linkedin.com/company/kubbco
Blogs: https://www.Kubbco.com/blog
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Mar 7, 2023
Unlocking the Secrets to being a Premium Brand While Going Mainstream - Dennis Præst, Starbucks
In this episode, we sat down with Dennis Korsbæk Præst, Global Brand Manager for Starbucks at Arla Foods. Arla Foods and Starbucks are in a partnership with a licensing deal for retail products in Denmark.
Starbucks is a global coffee distribution, roastery, and cafe company currently present in over 80 countries, while Arla Foods is a Danish-Swedish cooperative, dairy producer, and distributor. The partnership involves an in-house marketing agency in Viby, where Dennis has been in his position for nearly 3 years.
He accumulated knowledge from creative agencies and years of experience in marketing and communications from the field. He invites us into the marriage of these two giants and explains the unique challenges he tackles on a daily basis, and some of their methods to resolve problems leveraging their holistic understanding of business, marketing, and communication to maintain the premium image of Starbucks in the Danish landscape.
Useful links
Instagram: http://www.instagram.com/teamkubbco
TikTok: https://www.Tiktok.com/@kubbco
Twitter: https://twitter.com/KubbAndCo
LinkedIn: https://www.linkedin.com/company/kubbco
Blogs: https://www.Kubbco.com/blog
YouTube podcast: https://www.youtube.com/watch?v=g_tcBQtjkQ0
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Feb 20, 2023
How to market telecom brands with marketing expert Anders Holvøe from the Telenor Group
We sat down with Anders Holvøe, Head of Marketing & Digital at Telenor, Denmark.Â
Anders has an immense portfolio of business, marketing, and management experience which he accumulated over the past 15 years, working with creative agencies and in-house marketing teams.Â
He joined the Telenor team in Denmark two and a half years ago. Telenor is one of the largest telecommunications companies worldwide, with over 172 million subscribers, while being the second largest in the Danish market in terms of market share.
Anders explains the company’s current marketing approach which enables them to remain relevant and top-of-mind in a highly competitive environment, with over 14 companies competing for industry relevance in Denmark.Â
As budgets have been squeezed due to the recent global market conditions in the post-pandemic era, unique difficulties emerge which require high-level optimization and problem-solving skills.
He also talks about the future and how he sees the industry developing in the coming years, based on technological advancements and consumer trends, and gives his predictions about the “Metaverse”.
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Feb 13, 2023
Probably the best Marketing in the World with Charlotte Høgh Damgaard from the Carlsberg Group
In this episode, we sit down with marketing expert Charlotte Høgh Damgaard from the Carlsberg Group and take a deep dive into the complicated world of marketing alcoholic beverages.
Charlotte is the Head of Marketing at Carlsberg’s Alcohol-Free Beer, Cider & Cocktails Department in Denmark. She is a marketing specialist with over 8 years of experience working with the Carlsberg Group. Her contributions to the company include communication material and strategy for brands like Guinness, Grinbergen, and Kronenberg.
Here's what you'll learn:
How does an alcohol brand balance selling to bars, restaurants and events and selling to the consumer?
* How does a large beverage brand use Data to do better marketing?
* When too much data can become a problem
* What are the challenges with social media and regulations?
* How the growing non-alcohol segment is growing and the marketing challenges of it?
* How to get the right channel mix?
Carlsberg is the world’s largest brewing company, with a presence in over 150 markets worldwide, and over 50% market share in Denmark. A beverage company at this scale has its own unique challenges, including country-specific regulations and limited access to certain media channels.
Carlsberg’s core values demand that promoting alcohol has to come with the caveat of responsible consumption. The company sells to retailers but markets to end consumers, which puts them in a difficult spot when it comes to communication strategies. Their selection of products includes soft drinks, ciders, cocktails, and most importantly: beers.
Useful links
Instagram: http://www.instagram.com/teamkubbco
TikTok: https://www.Tiktok.com/@kubbco
Twitter: https://twitter.com/KubbAndCo
LinkedIn: https://www.linkedin.com/company/kubbco
Blogs: https://www.Kubbco.com/blog
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Jan 31, 2023
How big retailers can align marketing, e-commerce and social media
On today's episode we sat down with Sebastian Lillelund, Marketing Manager at POWER, and Joakim Sigvardt, E-commerce Manager at POWER, and unpacked a crucial topic - How to get all elements of your marketing aligned and working towards the same goals.
They shared their experience building the POWER brand from the ground up and where they focus their attention on today. We covered social media, live streaming, live shopping, authentic marketing, and much much much much more...
Tune in and don't forget to subscribe.
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Jan 27, 2023
How brands can fix their biggest Liveshopping issues quickly
Brands are flubbing Liveshopping BIG time! Our podcast episode will show you how to nix your Liveshopping issues and take it to a whole new level in 2023.
Yu Zhao and Chris Kubbernus enjoyed an eye-opening hour with Tim Frank Andersen, co-founder and Chairman of Liveshopper. We delved deep into how retail brands can finally stop giving away their customer data to Facebook, TikTok, YouTube, etc., and hone in on an intense connection through Liveshopping—critical listening for all retail brand marketers out there!
Find out more about Liveshopper and liveshopping.
Discover more about social media agency Kubbco.
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Jan 18, 2023
Does L'Oréal have to choose between being inclusive and targeting specific segments?
L'Oréal, the world’s leading beauty brand was awarded in 2019 for the 10th time as one of the World's Most Ethical Companies. They’ve positioned themselves as an inclusive beauty brand focusing on diversity, transparency, and authenticity in a social landscape where being canceled is one negative comment away.
How do they do it? What does it look like regarding campaigns, brand reputation management, positioning, and customer segmentation? To answer all these valid questions, we have L'Oréal Nordic Digital Media Manager Shirley Nordenskiöld with us where we’ll also uncover the following...
The no-photoshop trend.
Nordic brands are behind in community management.
The worst thing about social media.
L'Oréal’s brand positioning strategy.
Making the world a better place vs. selling products.
Shirley’s cat reached 25K followers on social.
Thank you for listening to the Social Media Sucks podcast 🎧
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Dec 6, 2022
How to create timeless TV campaigns in a social media era with Jacob Weinreich, the CMO at TV2
We had the honor of having Jacob Weinreich on the Social Media Sucks Podcast Jacob Weinreich was awarded the CMO of the year in 2021. And in this episode, we talk about the TV transformation and how viewers' behavior changed over time. People moved from traditional media to social media. Considering that transformation, how can TV2 still make timeless campaigns and influence people's behavior?
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Nov 25, 2022
Changing brand reputation with Mila Hvilshøj, the Marketing Manager at Domino's
Mila Hvilshøj, Domino’s Pizza Danmark’s Chief Marketing Officer sat down with us to talk about the unconventional campaign Domino’s launched to tackle a rather difficult problem they have been facing for years.
Domino’s Pizza is an American brand with over 18000 stores worldwide. They deliver pizza since the 1960s, and they do so while thriving for operational excellence. In Denmark, there are currently 26 stores, but they have the ambition to open up another 74 by 2030. Prior to the current franchise attempt in Denmark, another Domino’s initiative have already failed and went bankrupt in the country, leaving a sour taste in the mouths of the public. The new team, therefore, arrived in Denmark with a pre-existing stigma on the brand’s name.
Mila explains the strategy behind their recent campaign that addressed the unfortunate reality the brand faced in the local market, which tainted their brand image ever since. They chose to address their predecessor’s incompetence by launching a communication campaign nationwide, in an attempt to start with a clean slate and finally change the public perception of the brand.
Useful links Instagram: http://www.instagram.com/teamkubbco
TikTok: https://www.Tiktok.com/@kubbco
Twitter: https://twitter.com/KubbAndCo
LinkedIn: https://www.linkedin.com/company/kubbco
Blogs: https://www.Kubbco.com/blog
Audio podcast: https://bit.ly/3tn4Mgk YouTube podcast: https://bit.ly/3K1suVr
Social Media Newsletter (Social media news weekly): https://bit.ly/3I68D6g
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Nov 2, 2022
Bridging the gap between virtual and physical realities with Khora
Do you remember the Virtual Reality craze of the early 2010s? Well, technology is getting better by the day, and if you are like most businesses, you probably have no idea how to leverage it to your advantage.
Katrine Konyher, Business Developer and Marketing Specialist of Khora, a Virtual Reality Production company, tells us how businesses of all industries can use VR and AR to boost sales, create more immersive experiences for customers, and go viral on social media. She also describes how brands like IKEA reduced returns by applying Augmented Reality to their online sales process, and how the technology opens up new avenues for medical research and enables therapies we never thought were possible.
Be sure to listen in if you want to learn more about:
* How brands already take advantage of AR/VR
* New opportunities created by the technology
* Cyber Space and Metaverse applications
* How to utilize True 360-degree experiences
* Snapchat filters that make a difference
* How IKEA changed the way we view online shopping
* AR-enabled sustainability in fashion
* What does VR mean to healthcare professionals
Our guest is accompanied by Yu Zhao and Chris Kubbernus, CEO of Kubbco.
Thank you for listening to the Social Media Sucks Podcast.
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Oct 28, 2022
How to survive market shifts and connect with your audience in the lifestyle industry
Do you know your audience? Better yet, do you even know yourself? Businesses should be able to answer these questions to survive and position themselves for long-term success. Kathrine Weicker, the latest guest of the Social Media Sucks Podcast, is a Business Consultant with over 20 years of experience in three different countries. She tells us about the problems creative businesses face in the 21st Century, and how they can differentiate themselves in oversaturated environments. With the consumer expectations of today, willingness to change while preserving the company’s identity is not just nice-to-have, but essential. Kathrine also talks about market conditions, the importance of failure, customer loyalty, post-pandemic cultural shifts and behavioral changes. Your customers expect passion and quality, but they also expect a “why” behind your products. Without a clear communication strategy around your brand, you are unlikely to succeed in the cruel world of modern-day consumer…
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Oct 28, 2022
Green Mobility vs. Green Washing Warriors, or how to communicate tactfully
What happens if your mission, as a company, is to help reduce traffic congestion and have a positive climate impact… and people use your cars to get to their transatlantic flight nice and early?
In this video, Steffen Frølund, GreenMobility’s Chief Marketing Officer, discusses their social media strategy and how they tailor content to different audience segments. They also emphasize the importance of data-driven decision-making, experimentation, and evolution to stay ahead of the curve.
Questions, questions, and more questions were answered today, here are some of the best ones:
How can you find a creative approach to advertising cars?
How can you communicate about your environmental commitments without sounding like everyone else?
What are some advantages and problems of a Public Listed company?
How many stakeholders do you need to change a lightbulb?
What’s happening with TikTok’s growth?
GreenMobility is on a mission to reduce traffic congestion and promote sustaina…
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Oct 21, 2022
How does a football club like F.C Copenhagen meet fans and business goals?
If you win, you get likes. If you lose, your audience ignores you. How do you market a sports brand on social media when next week’s content is determined by the outcome of 90 minutes on the field? On the other foot, you have a loyal fanbase as followers who (almost) no matter what, stand in your corner.
The club works as a media platform, casts players for campaigns, pitches new ideas to sponsors, and feeds multiple channels with high-quality content. How do they maintain a healthy balance between football and business? The trick is to take data and statistics from game days and use them to monetize the fanbase. It works on social, as well as in business.
Catch this episode if you want to hear more about:
⚽️ Social trends sports brands can tap into
⚽️ How data helps you get to know your fans
⚽️ Why Chris calls the club a mini-agency
⚽️ Why merch is essential
⚽️ How F.C. Copenhagen became a lifestyle brand
We have Mads Jefsen, Marketing Director at F.C. Co…
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Oct 5, 2022
How do you create brand awareness through storytelling for a low-interest product?
Do tires fuel your creativity machine? Nah, most consumers find it a little tiring... Trying to market a low-interest product like tires to consumers with zero interest can be a challenge. Yet, Continental tells stories from the road like no other that consumers relate to and engage with. The company takes consumer behavior and observations into their digital marketing strategy successfully builds brand awareness and engage the audience. The million-dollar question is – how do they do it?
Casper Neumann Svanemose, Marketing Director at Continental lets us in the front seat of how an automotive company does purpose-driven marketing.
Other pit stops on the podcast:
* How you work with storylines
* A thousand puns about hats
* What curiosity does to a marketer
* The BTS story of the campaign “Share the Road”
* What safety is for drivers and cyclists
* Creating empathy so the SoMe comments explode
Enjoy the ride and thank you for listening to the Social Media Sucks po…
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Sep 28, 2022
Lessons learned when marketing & sales went digital w/ Henrik Spandet
Wholesale B2B. Wholesale B2C. From push to pull and then back again. NOS. Live-stream shopping. Physical retail. Multi-brand online retail. The in-store experience. Social media. Personal shopping. Offline multi-brand retailing. Department stores. Brand building. Omni-channel.
Companies have a buffé of sales and marketing decisions to make. Which one is the right one? Is there a right one? We’ve invited Henrik Spandet, international expert in sales and marketing with +30 years of experience, to guide us through the digital evolution of sales and marketing and how we’ve reached a scenario where physical and online don’t have to compete but can build on top of each other.
Give this episode a listen if you want to
* Learn what a multi-brand environment is
* Hear how you effectively enter a new market
* Discover the interplay between physical and online stores
* Use social media as a sales tool
* Tap into showrooming and webrooming
* Gain some insights into Omni-chann…
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Sep 2, 2022
Consumer trends in fashion marketing for your social media strategy
What’s in style this season for fashion brands on social media? Beyond the Y2K style that is. Together with Henrik Eppers, owner of multiple fashion brands and lecturer at Copenhagen School of Design and Technology we’ll dive into the role of social media in the fashion industry. We uncover the interplay of social media and the fashion industry, how they influence one another to change culture and trends, and where we're headed in the future.
Prepare to get the answers to
🔹How trendspotting has changed with social media
🔹What fashion marketing's role in the metaverse is
🔹What the latest consumer trends you should incorporate into your social media strategy are
🔹Why buyers are becoming marketers
🔹And lastly, who wears meme-fashion
This conversation holds a lot of insights, learnings and giggles that you’ll be a part of when you listen to or watch the latest episode of the Social Media Sucks podcast.
Alongside our guest, you find the always smiling Christ Kub…
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Aug 25, 2022
How Dreamdata generates new clients by training its employees in social selling
In this episode of the Social Media Sucks podcast, we’re discussing the benefits and different approaches to SOCIAL SELLING.
A not-so-new but still untapped marketing strategy where employees' expertise is the "ad" and their personal network the audience. Our guest, Laura Erdem, Account Executive from the B2B revenue attribution platform Dreamdata, shares tips and tricks on how she grew her personal following on LinkedIn by implementing social selling.
At the same time, she created more inbound leads that led to new customers for the company. Win-win for both “brands”.
You should give this a listen if you want to learn more about:
* what social selling is NOT.
* the difference between traditional cold calling and social selling.
* what a zombie sale is.
* the rise of B2B influencer marketing.
* how management should handle social selling.
* the benefits of training your employees in social selling.
* how social selling generates sales.
* how you improve your p…
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Jul 29, 2022
How to build great, sustainable content for social media
What is great social media content? How do you generate thumb-stopping social media content ideas? And what do you need to build an amazing social media content strategy – one that’s sure to achieve the right kind of response from exactly the people who most need to engage with your content and brand? There may be no better person to put those questions to than Kubbco’s very own Chief Creative Officer, Emils Lukasevics.
Emils Lukasevics guested this episode of the Social Media Sucks podcast to share his thoughts and experience from a career dedicated to creating content for social media and other channels – from small documentaries to community-building SoMe campaigns for major international brands. Tap into this long-awaited episode brimming with data, advice and fascinating shout-outs. And sample Emils’ many personal highlights collected as a result of studying brands who set the standard for, and reliably put out the best social media content.
Thank you for listening to…
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Jul 21, 2022
A heritage brand about creating content for social media
How does a heritage brand live on social media? In this episode of the Social Media Sucks podcast, we have Maja Fabech, Head of Social Media and Influencers at Matas with us. And if you don’t live in Denmark, you’re probably wondering what Matas is? Matas is an institution when it comes to beauty and health products. The audience is as versatile as the product catalog, the in-store customer experience is a trademark and the company date back to 1949. So what can this 73-year-old brand teach us about social media strategy? The answer is… A LOT.
Matas has become a huge success on TikTok with its insightful, creative and relatable content that resonates with both Gen Z and boomers. The brand is also an inspiration for utilizing the social platforms' shopping features in its social media strategy. In this episode, we go behind the scenes to discuss how a heritage brand lives (and thrives) on social media.
Give this episode a listen if you want to learn about:
* How you grow your…
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Jul 7, 2022
How Miinto is leveraging SoMe in order to drive luxury fashion sales
Malthe Cederborg, CMO at Miinto, guested this episode of the Social Media Sucks podcast to talk about social media commerce, luxury fashion retail, paid social media and why you need a strong social media strategy to run a modern retail e-business.
This episode is for anyone with an interest in content creation and marketing strategies for social media. As the conversation shows, Malthe is a knowledgeable speaker about everything from social media ads and social commerce to, say, Instagram paid promotion, paid advertising on Facebook and social media KPIs.
Although his tenure at Miinto has only just entered its sixth year, Malthe has got his finger squarely on the pulse of social media ecommerce and the luxury fashion industry. The wealth of actionable knowhow he brings to this conversation is sure to benefit anyone looking to reach, target and inspire their social media audiences. Thank you for listening!
Useful links
Instagram: @teamkubbco
TikTok: @kubbco
Twitter: @KubbAndCo
L…
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Jun 24, 2022
How brands turn serious business into creative content on TikTok
Should all brands join TikTok? What is the most successful TikTok marketing strategy? And how to go viral on TikTok as a brand? For a business, it might seem like a big step to join the platform known for its dancing teenage girls, but TikTok has become a global force. Leading to viral trends that influence the news, sold-out product shelves in stores and a deeper connection between brands and consumers.
In this episode, you'll learn from our very own Head of TikTok, Malene Hold, about
* the great creative tool TikTok is and how it stands out from its competitors
* Gen T, the cross-generational community on TikTok
* The viral story behind #couchguy
* TikTok advertising examples
* the brands that SHOULDN'T join TikTok
* TikTok influencer marketing best practices
* how conservative industries can succeed on the platform
As always, the expert is accompanied by the lovely hosts Yu Zhao and Chris Kubbernus.
Thank you for listening to the Social Media Sucks podcast 🫶
Us…
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Jun 14, 2022
Meta versus TikTok – the death battle you didn't see coming
For the past couple of years, Meta has been in good company when it comes to user base, creators and platform innovation.
There's no doubt that TikTok has been revolutionizing the social media industry. In our latest episode of Social Media Sucks, Chris, Yu and Hawra try to predict future scenarios:
will they stop copying each other's features? Is long format here to stay? Which one will win creators' trust? What role does Youtube play in this "battle"? Keep listening to find out!
Useful links
Instagram: @teamkubbco
TikTok: @kubbco
Twitter: @KubbAndCo
LinkedIn: Kubbco
Blogs: Kubbco.com
Audio podcast: https://pod.link/kubbco
YouTube podcast: https://bit.ly/3K1suVr
Social Brief (Social media news): https://bit.ly/3I68D6g
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May 31, 2022
What esports communities have taught Astralis about business
How do you run a fast-growing and profitable esports organisation in an age of constant SoMe diversification and evolution? More precisely, what do the potentials of social-first SoMe content mean for community building among the 3,2 billion global fans of gaming and esports?
Astralis, a Danish esports company best known for their Fortnite, Counterstrike, League of Legends, Rainbow Six and Fifa teams, is committed to finding the answers. But more than that, Astralis has created a successful, international business by putting those answers to use – and by forging a brand-new corporate concept in which bringing carefully tailored SoMe content to the diverse global gaming community is one of the keys to success.
In this episode, you'll learn from Benjamin Boraghi, Marketing Director at Astralis, about
* achieving business growth by nourishing community engagement, loyalty and adhesion
* the importance of passionate followers (ecstatic as well as disappointed)
* the 3 Rs: Reach,…
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May 10, 2022
Metaverse and the future of social connections
There can be no doubt that the Metaverse is a game changer for social interaction. But how precisely is it changing the way we meet, communicate, present ourselves, understand ourselves and live our lives…? And will Mark Zuckerberg’s virtual microcosm also rewrite the rules of marketing, impact the economy, reshuffle social status cues and give scammers and creeps new hunting grounds?
All that and more is up for discussion in this episode of the Social Media Sucks podcast where, with Chris in NYC, the minds of Kubbco meet up virtually for the first time.
Useful links
Instagram: @teamkubbco
TikTok: @kubbco
Twitter: @KubbAndCo LinkedIn:
Kubbco Blogs: Kubbco.com
Audio podcast: https://pod.link/kubbco
YouTube podcast: https://bit.ly/3K1suVr
Social Brief (Social media news): https://bit.ly/3I68D6g
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Mar 29, 2022
Podcast advertising – then, now and tomorrow
What’s happening with podcast advertising? Are podcasts THE untapped area – or low-hanging fruit – for marketers?
Is there a risk of losing consumers’ or listeners’ trust by mismatching podcast and ad?
How to make sense of Spotify’s model and Spotify as a company?
And when does podcast marketing slide into influencer marketing territory?
On this episode, we explore all this and more – so hold on to your hat and away we go!
Useful links Instagram: @teamkubbco
TikTok: @kubbco
Twitter: @KubbAndCo
LinkedIn: Kubbco Blogs:
Kubbco.com Audio podcast: https://pod.link/kubbco
YouTube podcast: https://bit.ly/3K1suVr
Social Brief (Social media news): https://bit.ly/3I68D6g
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Feb 23, 2022
The Big Virtual Influencer Episode
Who's your favourite virtual influencer?
On this episode the minds of Kubbco explore what brands can gain from developing a virtual influencer – aka a CGI-based, fictional avatar whose uncanny resemblance to a real person enables the brand to tap into storytelling and a bunch of other cool ideas.
But are virtual influencers really as novel as the name implies? Or was Kellogg's Tony the Tiger, or McDonald's Ronald McDonald, actually precursors to @lilmiquela and KFC's Colonel?
Dive into this episode to find out why virtual influencers are a thing – and what kind of value they add to brands and consumers.
Useful links
Instagram: @teamkubbco
TikTok: @kubbco
Twitter: @KubbAndCo
LinkedIn: Kubbco
Blogs: Kubbco.com
Audio podcast: https://pod.link/kubbco
YouTube podcast: https://bit.ly/3K1suVr
Social Brief (Social media news): https://bit.ly/3I68D6g
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Feb 17, 2022
How NFTs are changing social media | Social Media Sucks Podcast
What are NFTs, what is their purpose, and how will they revolutionise the internet?
On this episode, we're featuring a polarised but friendly discussion about a central element of Web 3.0 – an arguably exciting, but also arguably retrograde, trend whose impact we are only beginning to see.
But do non-fungible tokens run counter to the altruistic philosophy of the internet?
Or will they soon be as mainstream and non-elitist as smartphones and, therefore, inclusive and of benefit to everyone?
Let's find out on a day when the mood in the studio too spans the whole spectrum from yay to nay.
Useful links
Instagram: @teamkubbco
TikTok: @kubbco
Twitter: @KubbAndCo
LinkedIn: Kubbco
Blogs: Kubbco.com
Audio podcast: https://pod.link/kubbco
YouTube podcast: https://bit.ly/3K1suVr
Social Brief (Social media news): https://bit.ly/3I68D6g
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Feb 9, 2022
What's next for Twitter? | Social Media Sucks Podcast
Twitter is unique, for reasons good and bad. But one thing's for sure: It's here to stay, at least in some form.
That said, is it a platform in need of a rethink and a makeover?
Is the endless stream of text-heavy tweets disorientating and exhausting?
Is more original video content from users going to make it a more interesting platform?
Was ousting Trump a mistake or the only available move?
And has Facebook somehow begun to embody the "punchbag" image that used to haunt Twitter?
Those are only some of the questions we explore on this episode of the Social Media Sucks podcast.
Useful links
Instagram: @teamkubbco
TikTok: @kubbco
Twitter: @KubbAndCo
LinkedIn: Kubbco
Blogs: Kubbco.com
Audio podcast: https://pod.link/kubbco
youtube podcast: https://bit.ly/3K1suVr
Social Brief (Social media news): https://bit.ly/3I68D6g
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Jan 28, 2022
Talent – how to attract it, retain it and nourish it w/ Caroline Sehested | Social Media Sucks Podcast |
So much depends on locating, recognizing, attracting, nourishing, and retaining talent – for businesses and companies across the board. At the same time, it is one of the hardest things to do – and almost impossible to do well.
To make us all a whole lot smarter about the complex dynamics and role of talent in corporate life, we invited the Founder and Owner of FutureTalent.dk Caroline Sehested on the podcast.
Caroline is well-known for her work in talent innovation and with TEDxCopenhagen.
Dig into this one if you’re interested in the nature and value of talent, recruitment, talent acquisition, and retention creating a great corporate culture, social media, alternatives to standard job interviews, employee branding, what NOT to post on social media, and much more.
Useful links
Instagram: @teamkubbco
TikTok: @kubbco
Twitter: @KubbAndCo
LinkedIn: Kubbco
Blogs: Kubbco.com
Audio podcast: https://pod.link/kubbco
youtube podcast: https://bit.ly/3K1suVr
Social Brief (Social…
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Jan 21, 2022
Letting others lead: thoughts on “Jack” stepping down as CEO of Twitter | Social Media Sucks Podcast |
Co-founder of Twitter Jack Dorsey has stepped down as CEO of the company.
But what is the significance of such a move – for Twitter, and for tech platforms generally?
Is a company somehow halted or impeded by a founder unwilling or unable to let go and pass the reins of power to the next generation of leaders?
Should Mark Zuckerberg take a leaf out of Jack’s book, or is Zuck’s resignation somehow way overdue and too late to be useful?
All this and more on this episode of the Social Media Sucks podcast.
Useful links
Instagram: @teamkubbco
TikTok: @kubbco
Twitter: @KubbAndCo
LinkedIn: Kubbco
Blogs: Kubbco.com
Audio podcast: https://pod.link/kubbco
YouTube podcast: https://bit.ly/3K1suVr
Social Brief (Social media news): https://bit.ly/3I68D6g
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Jan 19, 2022
LinkedIn – and what needs to happen for it to be a great platform | Social Media Sucks Podcast |
It’s hard to imagine a world without LinkedIn. But is the social network letting itself down by allowing certain functions to be unnecessarily complicated and user-unfriendly?
In this episode of the Social Media Sucks podcast we discuss the role of LinkedIn in the social media space. We compare “connect” versus “follow” mode, assess the newsletter feature, share best practice insights for going live and even pitch a brand-new idea that we think LinkedIn ought to implement.
Useful links
Instagram: @teamkubbco
TikTok: @kubbco
Twitter: @KubbAndCo
LinkedIn: Kubbco
Blogs: Kubbco.com
Audio podcast: https://pod.link/kubbco
YouTube podcast: https://bit.ly/3K1suVr
Social Brief (Social media news): https://bit.ly/3I68D6g
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Jan 14, 2022
Out-of-home advertising and the significance of outdoor spaces | Social Media Sucks Podcast |
Billboards, wallscapes, place-based media, and posters seen while on the go… All are examples of out-of-home advertising.
In this episode we zero in on this unique type of advertising while also exploring the shifting significance of simply being outside in the age of the coronavirus.
How have nationwide lockdowns affected our relationship with ads? What non-digital trends are worth noting in this context?
How are social media and out-of-home advertising related? And what about those “100 m to this location” signs? – effective advertising or sloppy copy?
Useful links
Instagram: @teamkubbco
TikTok: @kubbco
Twitter: @KubbAndCo
LinkedIn: Kubbco
Blogs: Kubbco.com
Audio podcast: https://pod.link/kubbco
YouTube podcast: https://bit.ly/3K1suVr
Social Brief (Social media news): https://bit.ly/3I68D6g
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Jan 14, 2022
Growth-hacking and digital marketing w. Taylor Ryan
In this week’s episode of Social Media Sucks, Chris and Yu are guested by Taylor Ryan, a 6-time start-up founder, growth-hacking expert and the CEO of digital agency Klint Marketing.
Episode topics include:
* What is growth-hacking – and why does it matter?
* How to optimise social media content across channels What will bring best results – an in-house or out-house model?
* SEO insights Important KPIs on social
Useful links
Instagram: @teamkubbco
TikTok: @kubbco
Twitter: @KubbAndCo
LinkedIn: Kubbco
Blogs: Kubbco.com
Audio podcast: https://pod.link/kubbco
YouTube podcast: https://bit.ly/3K1suVr
Social Brief (Social media news): https://bit.ly/3I68D6g
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Jan 13, 2022
TV and social media – what they are and where they’re going | Social Media Sucks Podcast |
TV has been around for a LONG time… But is the medium obsolete?
And why isn’t at least flow TV going away when we’ve got so many cool new social media platforms to throw our eyeballs at?
Is TV in fact so powerful that it’s going to keep attracting SoMe platforms – like TikTok most recently or YouTube a while ago?
That’s on the agenda for this episode where we also discuss a household gadget that strangely doesn’t seem designed for humans… And those guys building mud houses in the jungle (Facebook TV reference).
Useful links
Instagram: @teamkubbco
TikTok: @kubbco
Twitter: @KubbAndCo
LinkedIn: Kubbco
Blogs: Kubbco.com
Audio podcast: https://pod.link/kubbco
YouTube podcast: https://bit.ly/3IwTmMc
Social Brief (Social media news): https://bit.ly/3I68D6g
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Jan 12, 2022
Audio – and what it means for social media | Social Media Sucks Podcast |
Use this sound!
"Sound first" social-media platforms are taking over. But are brands and marketeers ready to sing along? Up until very recently, we expected people to scroll with the sound off. But the script has flipped and now sound has become the key to audience's attention.
In this week's episode, we dive into how platforms like TikTok have changed the SoMe landscape, the masive potential for brands and the music industry, and how to make audio and visuals exist in sweet harmony.
Useful links
Instagram: @teamkubbco
TikTok: @kubbco
Twitter: @KubbAndCo
LinkedIn: Kubbco
Blogs: Kubbco.com
Audio podcast: https://pod.link/kubbco
YouTube podcast: https://bit.ly/3IwTmMc
Social Brief (Social media news): https://bit.ly/3I68D6g
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Jan 5, 2022
Is GenZ the most SoMe-positive generation ever? | Social Media Sucks Podcast |
What’s next for GenZ?
And what platform will this hugely social media-positive generation favour next?
If TikTok is the user group’s platform of choice right now, how will it be able to keep up-and-coming rivals (Metaverse?) in second place?
This and more is on the programme in this episode of the Social Media Sucks podcast where we also talk Supergreat, Instagram, Patreon and NFTs.
Useful links
Instagram: @teamkubbco
TikTok: @kubbco
Twitter: @KubbAndCo
LinkedIn: Kubbco
Blogs: Kubbco.com
Audio podcast: https://pod.link/kubbco
YouTube podcast: https://bit.ly/3IwTmMc
Social Brief (Social media news): https://bit.ly/3I68D6g
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Dec 28, 2021
Social media trends in 2022
What can social media users, communities, marketers and customers expect from their fav platforms in 2022?
Will 2022 be a big year for niche communities, or community management, or brands joining the tribe in an authentic way?
And what about Supergreat and other newcomers to the social-media landscape?
One thing for sure (if you ask Chris) – social media is just getting started and will only solidify its status as (a) a way of life and (b) the main way people communicate today.
Useful links
Instagram: @teamkubbco
TikTok: @kubbco
Twitter: @KubbAndCo
LinkedIn: Kubbco
Blogs: Kubbco.com
Audio podcast: https://pod.link/kubbco
YouTube podcast: https://bit.ly/3IwTmMc
Social Brief (Social media news): https://bit.ly/3I68D6g
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Dec 22, 2021
What it's like to be a marketer (or consumer) in the age of cookies
What does it mean to be a consumer or a marketer in the age of cookies, algorithms, transparency policies and GDPR?
That’s what we’re here to discuss today. That takes us through a bunch of interesting questions such as:
How has leveraging data for marketing purposes become harder?
Why would anyone ever allow having their data sold – or object to it, for that matter?
Exactly what kind of hot water do Facebook and Amazon find themselves in with data?
Is retargeting soon going to be a thing of the past?
What’s going on with Apple?
And much more…
Useful links
Instagram: @teamkubbco
TikTok: @kubbco
Twitter: @KubbAndCo
LinkedIn: Kubbco
Blogs: Kubbco.com
Audio podcast: https://pod.link/kubbco
YouTube podcast: https://bit.ly/3IwTmMc
Social Brief (Social media news): https://bit.ly/3I68D6g
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Dec 21, 2021
What makes Chinese SoMe so different from Western?
Social media is a global mass phenomenon, but that doesn’t mean it’s the same around the world. In this episode, we’re taking a closer look at all the fascinating ways in which Chinese social media and SoMe platforms differ from their Western counterparts.
Specifically, we’re asking:
What should Western marketers do before embarking on SoMe marketing in China?
How can marketers prepare for the vastly larger digital audiences in China?
What’s up with Chinese censorship – and is it actually good? And much more…
Useful links
Instagram: @teamkubbco
TikTok: @kubbco
'Twitter: @KubbAndCo
LinkedIn: Kubbco Blogs: Kubbco.com
Audio podcast: https://pod.link/kubbco
YouTube podcast: https://bit.ly/3IwTmMc
Social Brief (Social media news): https://bit.ly/3I68D6g
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Dec 17, 2021
How to create an amazing Christmas ad – and why you don’t have to
What does Christmas mean for brands? Is it something every brand ought to jump on – or could it backfire? And is it actually more about consumerism than caring and heart-warming sentiments? Those are some of the things we consider on this episode of the Social Media Sucks podcast.
We also ask:
* Are GenZ finally about to go Christmas shopping?
* Is Santa’s supply chain out of whack?
* Is Christmas unique for making buying mandatory?
* What is Chris’ tip for anyone postponing shopping this year? And much more…
Useful links
Instagram: @teamkubbco
TikTok: @kubbco
Twitter: @KubbAndCo
LinkedIn: Kubbco
Blogs: Kubbco.com
Audio podcast: https://pod.link/kubbco YouTube podcast:
https://bit.ly/3IwTmMc
Social Brief (Social media news):
https://bit.ly/3I68D6g
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Dec 16, 2021
How AR is changing everything you thought you knew about social media
How will AR and VR change branding, e-commerce, social media, influencer marketing – and who are the true pioneers of the technology? Get the answers on this week's episode of the Social Media Sucks podcast where we also learn about the darker side of AR technology and how engagement trends are changing on social.
Episode topics include:
* The tech limitations of AR
* How luxury brands are different
* Awareness campaigns and activism
* A (slightly creepy) look at how AR might be used in the future And much more...
Useful links
Instagram: @teamkubbco
TikTok: @kubbco
Twitter: @KubbAndCo
LinkedIn: Kubbco
Blogs: Kubbco.com
Audio podcast: https://pod.link/kubbco
YouTube podcast:
https://bit.ly/3IwTmMc
Social Brief (Social media news):
https://bit.ly/3I68D6g
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Dec 15, 2021
Black Friday and why we love (or love to hate) it
To the extent Black Friday is a celebration of consumerism, should we go along with it – or support Green Week instead? And can you love the natural world while also dreaming about that marked-down flat-screen TV? Those are some of the questions in this episode of the Social Media Sucks podcast where we also ask:
* What makes 2021 special?
* What does Black Friday and Boxing Day have in common?
* Is Tesla really a post-petroleum company?
* Who came up with the carbon footprint?
And much more…
Useful links
Instagram: @teamkubbco
TikTok: @kubbco
Twitter: @KubbAndCo
LinkedIn: Kubbco
Blogs: Kubbco.com
Audio podcast: https://pod.link/kubbco
YouTube podcast:
https://bit.ly/3IwTmMc
Social Brief (Social media news):
https://bit.ly/3I68D6g
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Dec 13, 2021
What we know about the Metaverse by now – and what to expect
The Metaverse could be one hell of a game-changer. But will its rewriting of the rules be for good or for ill?
This week’s episode of the Social Media Sucks podcast is dedicated to understanding the Metaverse – what it is, what it isn’t, what it could be, what it should be, etc. Join Chris, Yu and Andy for an important discussion about a phenomenon that’s not going away.
Episode topics include:
* Is the Metaverse something people want?
* Is it something they need?
* Will it create an alternative society?
* What will be the long-term impact?
And much more…
Useful links
Instagram: @teamkubbco
TikTok: @kubbco
Twitter: @KubbAndCo
LinkedIn: Kubbco
Blogs: Kubbco.com
Audio podcast: https://pod.link/kubbco
YouTube podcast:
https://bit.ly/3IwTmMc
Social Brief (Social media news):
https://bit.ly/3I68D6g
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Dec 10, 2021
TikTok and why people feel so good when they use it
What makes TikTok so different from other social media platforms? Get the answer in this week’s episode of the Social Media Sucks podcast in which Chris, Yu and Andy get into why TikTok is probably the most important and exciting platform right now.
Episode topics include:
* How to be original on TikTok How can brands leverage the power of TikTok?
* Does Instagram have a bot problem? Does TikTok need an ad review policy?
Useful links
Instagram: @teamkubbco
TikTok: @kubbco
Twitter: @KubbAndCo
LinkedIn: Kubbco
Blogs: Kubbco.com
Audio podcast: https://pod.link/kubbco
YouTube podcast: https://www.youtube.com/c/KubbcoOfficial
Social Brief (Social media news): https://www.getrevue.co/profile/thesocialbrief
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Nov 29, 2021
What is purpose-driven marketing? w/ Christian Mouroux
In this week’s episode of Social Media Sucks, Chris and Yu sit down with Christian Mouroux, Country Communication Manager at IKEA Denmark, for a chat about purpose-driven marketing, IKEA and everything in between.
Episode topics include:
* Are commercial and corporate communication different things?
* What is the difference between a brand with and without a purpose?
* What is the significance of purpose at IKEA? And much more…
Useful links
Instagram: @teamkubbco
TikTok: @kubbco
Twitter: @KubbAndCo
LinkedIn: Kubbco
Blogs: Kubbco.com
Audio podcast: https://pod.link/kubbco
YouTube podcast: https://www.youtube.com/channel/UCh1hawktExe1SA93XWGephw
Social Brief: https://www.getrevue.co/profile/thesocialbrief
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Nov 18, 2021
How is PayPal becoming a super app, and what does it mean?
In this week’s episode of Social Media Sucks, Chris, Yu and Andy discuss the concept of “super apps” and the rise of social commerce.
Episode topics include: How are social media changing the consumer experience for shoppers everywhere?
How will social commerce challenge traditional e-commerce – and redefine influencer marketing?
just how are COVID-19 and the demand for in-app social commerce related?
And much more...
Useful links
Instagram: @teamkubbco
TikTok: @kubbco
Twitter: @KubbAndCo
LinkedIn: Kubbco
Blogs: Kubbco.com
Audio podcast: https://pod.link/kubbco
YouTube podcast: https://www.youtube.com/channel/UCh1hawktExe1SA93XWGephw
Social Brief (Latest social media news): https://www.getrevue.co/profile/thesocialbrief
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Nov 15, 2021
Metaverse - How to make sense of what Facebook is doing
In this week’s episode of Social Media Sucks, Chris, Yu and Andy discuss what to make of Facebook’s rebranding and new name “Meta”. Episode topics include: What to expect from the Metaverse What actually exactly caused Facebook to crash recently? Is Mark Zuckerberg secretly (or not so secretly) ushering in a more dystopian kind of social media? And much more… Useful
links Instagram: @teamkubbco
TikTok: @kubbco
Twitter: @KubbAndCo
LinkedIn: Kubbco Blogs:
Kubbco.com
Audio podcast: https://pod.link/kubbco
YouTube podcast: https://www.youtube.com/channel/UCh1hawktExe1SA93XWGephw Social
Brief: https://www.getrevue.co/profile/thesocialbrief
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Nov 9, 2021
Influencer marketing on TikTok w/ Kelly Louise Killjoy
In this week’s episode of Social Media Sucks, Chris and Yu are guested by the legendary Kelly Louise Killjoy, arguably Denmark’s biggest and most hilarious TikTok content creator and influencer.
Episode topics include:
* Great tips for content creators
* Collaborating with brands
* How to price yourself for influencer jobs
* SoMe/TikTok synergies and what to expect from TikTok in the future.
See the YouTube version of the podcast here:
https://www.youtube.com/c/KubbcoOfficial
Check out Kelly Louise on
TikTok @kellylouisekilljoy and Instagram
Kelly Louise YouTube channel:
https://www.youtube.com/c/KellyLouiseKilljoy
Connect with us on social media:
Instagram: @teamkubbco
TikTok: @kubbco
Twitter: @KubbAndCo
Blogs: Kubbco.com
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Nov 4, 2021
Digitalisation in the bank industry w/ Simon Leth-Sørensen, Mobilepay
In this week's episode of Social Media Sucks, Chris and Yu are joined by Simon Leth-Sørensen, Head of Campaign and Media at Mobilepay (Danske Bank). They discuss the role of data privacy, the importance of data to drive communication decisions, tips for small budget companies.. and much more!
Wanna watch the podcast - https://youtu.be/DVCFIwG4Yng
Learn more about Social Media Agency - Kubbco.
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Oct 28, 2021
Using data for Social Media w/ Majken Nielsen, Salesforce
Have you ever wondered if data is really important for your business? What's the REAL difference between B2B and B2C? Majken Sigrid Nielsen from Salesforce is discussing all this with your hosts Chris and Yu. Join us for another episode of Social Media Sucks.
Wanna watch the podcast - https://youtu.be/5t9kyRR_e3E
Learn more about Social Media Agency - Kubbco.
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Oct 6, 2021
Building Brand Communities w/ Mikkel Thomsen, SOUNDBOKS
In this week’s episode, Mikkel Hjortshøj Thomsen from SOUNDBOKS comes to visit us: we talk about jumping on the TikTok wagon, the role of online and offline communities on social media, and a possible partnership..? Turn up your SOUNDBOKS (to 11!) and listen to this brand new Social Media Sucks podcast.
Wanna watch the podcast - https://youtu.be/c6nQNZw89a4
Learn more about Social Media Agency - Kubbco.
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Sep 21, 2021
Bye-Bye Instagram Swipe Up and LinkedIn Stories + Facebook Ray-Bans
Is it the end of the swipe up era on Instagram? Will shopping on TikTok be the same as buying on Instagram? Is Facebook the new Google? This, and much more, on this week's episode.
Wanna watch the podcast - https://youtu.be/oxjuKYeErW8
Learn more about social media agency - Kubbco.
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Sep 9, 2021
What is Employee Advocacy in Social Media
Employee Advocacy is a social media marketing strategy that utilizes employees to promote a company's brand. In this video, we will cover the importance of employee advocacy and how it can help you increase your reach on social media.
Wanna watch the podcast - https://youtu.be/l3DdW48F5ig
Learn more about social media agency - Kubbco.
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Jun 24, 2021
Social media for the tourism industry with Eric Ziengs of GoBoat
Social media has become a major player in the tourism industry over the last decade.
The era of social media has given tourism organizations the opportunity to market themselves in a more creative way and provide their visitors with a more personalized experience.
On this episode of the Social Media Sucks Podcast - Eric Ziengs CMO of GoBoat gives us actionable insights and ideas on how to do social media for a tourist/local attraction.
Wanna watch the podcast - https://youtu.be/DBeW6quTQoE
Learn more about social media agency - Kubbco.
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Jun 3, 2021
How to be a challenger brand w/ Signe Valeur, CMO of Lunar
Signe Valeur, CMO of Lunar stopped by to talk about what it means to be a challenger brand. How to tell the right stories, build the right team and generally kick ass on social media.
A must watch episode with expert advice given from one of the world's foremost leaders in marketing.
Wanna watch the podcast - https://www.youtube.com/watch?v=G5qEFFlTY7I
Learn more about social media agency - Kubbco.
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Apr 20, 2021
WTF is Clubhouse and why it matters?
Clubhouse is a social media platform for people of all industries. Unlike other platforms that require you to stare at a screen, the Clubhouse app is 100% voice-based.
Aside from the moderator’s job of keeping speakers organised, you can use Clubhouse more passively than other social media platforms.
The first question that comes to everyone’s mind is probably something like “why Clubhouse when I can just use Zoom without video?” Clubhouse is supposed to be impromptu.
You can schedule active room times, but Clubhouse wants to break away from the more formal nature of apps like Zoom with more free-flowing conversations.
Wanna watch the podcast - https://www.youtube.com/watch?v=4suGREatx00
Learn more about social media agency - Kubbco.
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Apr 20, 2021
WTF is Social eCommerce
If you’ve been following the trends in marketing and media, you’ve noticed a rise in the use of social media in relation to eCommerce. What is social commerce? It’s the use of social media to drive sales on sites like Facebook, Twitter, and Instagram.
This podcast will explore the benefits of social media marketing, how to use it, and how it can be used with eCommerce.
Want to watch the podcast? See it here https://www.youtube.com/watch?v=TtwURR9EYYY
Learn more about social media agency - Kubbco.
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Mar 19, 2021
Occasion Marketing: How To's
Occasion marketing: It’s one of the best ways for brands to show love and create an emotional connection with customers.
And it’s not just about Valentine’s Day or Mother’s Day, either. In fact, any major life event can provide a great opportunity for brands to show appreciation to their customers.
But it’s not always easy to pull off. Here’s how you do it right.
Want to watch the podcast? See it here https://youtu.be/GMYpGgArCC0
Learn more about social media agency - Kubbco.
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Feb 24, 2021
Social Media for the Beauty Industry
With the rise of social media, beauty brands have had to adapt and reach their customers in new ways. Not only is social media a great way to provide behind-the-scenes content, it's also a way to build brand loyalty and interact with customers.
But it can be challenging to know where to start when it comes to social media.
In this episode, we're going to share the many ways that beauty brands can use social media to grow their audience and keep them engaged.
Want to watch the podcast? See it here https://youtu.be/cj8vXotcdeE
Learn more about social media agency - Kubbco.
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Feb 9, 2021
Social Media Trends 2021
Social media trends in 2021 will be important because, in the wake of the global pandemic, businesses struggle to recoup lost sales.
Marketers turn to social media to deliver short-term ROI with targeted performance marketing tactics while building innovative digital experiences that win long-term loyalty by bringing discovery, connection, and fun back to the customer experience.
The best marketers in 2021 are those who understand how to use social media as a platform for discovery, connection, and fun while delivering targeted ROI.
Want to watch the podcast? See it here - https://youtu.be/gOWxPzL-yDo.
Learn more about social media agency - Kubbco.
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Jan 18, 2021
Doing social media right
Social media is tough, but Christopher Kjærulff - Social Media manager at Hummel, came on the podcast to give you guys actionable advice and insights in how to do social media right for global brands.
He covered everything from career development, how to make great content and campaigns, how to do community management and how to engage an audience.
Want to watch the podcast? See it here - https://youtu.be/WIEWvnd0YA0
Learn more about social media agency - Kubbco.
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Jan 7, 2021
Gaming & Streaming & Marketing
Gaming and streaming are reaching a pinnacle point, and it's become a battleground for some of the biggest brands in the world. We sat down with Dea Madsen, Marketing Analytics & Media Manager at PlayStation, to uncover the trends, tactics and latest tools for marketers trying to get into the gaming space.
Want to watch the podcast? See it here - https://youtu.be/NxNyUOYPMvg
Learn more about social media agency - Kubbco.
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Nov 20, 2020
How to market your podcast
Marketing your podcast is critical if you want to succeed with your podcast. It's not just about creating amazing content and then hoping someone listens.
Of course, good content is needed, but you also need to set up a promotional plan to get the most from your efforts.
On this episode, we dive into the ins-and-outs of podcast marketing and how you can promote your podcast in social media, on your websites and also in other areas you might not have even thought about.
Want to watch the podcast? See it here - https://www.youtube.com/watch?v=ALeWds2fd-A
Learn more about social media agency - Kubbco.
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Nov 16, 2020
How to repurpose content for social media
Repurposing content is critical if you want to succeed in social media. The appetite for content is not slowing down and with more channels opening up every year, finding your audience is getting easier, but you need the right content with the right context in those channels.
Repurposing content can help you fill those channels, your funnel and help you maximize your social media spending. On this episode, we uncover some of the social media agency secrets we use to milk as much content as we can from what we create for ourselves and our clients.
Want to subscribe to the video version? Check out our YouTube - https://www.youtube.com/channel/UCh1hawktExe1SA93XWGephw
Learn more about social media agency - Kubbco.
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Oct 29, 2020
TikTok - Strategies, Tips and Tactics
TikTok really blew up in 2020, with the global pandemic driving people to their screens for some good old fashioned escapism.
But what does that mean from brands, consumers and marketers out there?
On this episode, we dive headfirst into TikTok and give you the strategies, tips and tactics that are working on the platform right now.
We hope you enjoy it.
Learn more about social media agency - Kubbco.
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Oct 11, 2020
Influencer Marketing - The Good, the Bad and the Ugly
Do you use influencer marketing? Or do you want to start? Join Chris, Andy and Yu from Kubbco as we walk you through the Good, Bad and the Ugly of Influencer Marketing and how to get the most from it.
We explain the tactics you need to increase the performance of your influencer marketing and help you take the right steps to build your brand and sell more products using influencer marketing.
Check out the videos of our podcasts - https://www.youtube.com/channel/UCh1hawktExe1SA93XWGephw
Learn more about social media agency - Kubbco.
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Oct 7, 2020
Is social media bad for you?
Welcome to the 1st episode of Social Media Sucks. In this episode we introduce our refreshed podcast / video podcast, Social Media Sucks, we will talk about some of the latest news and changes in the industry, and we also discuss The Social Dilemma, the infamous Netflix documentary, winner of the Impact category at Boulder International Film Festival.
We hope to have a fun time and we hope for you to have a fun time too, thank you so much for listening.
Learn more about social media agency - Kubbco
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