Marketing in Focus
Marketing in Focus
Aug 25, 2019
1. How to Get Started With Email Marketing
Play • 14 min

Every business needs an email marketing strategy as a part of their marketing strategy. Doesn’t matter if you’re an online business, or brick-and-mortar, all businesses need a way to build a stronger connection with their target audience and stay connected with their clients or customers.

Email is such an effective and budget-friendly way to humanize a brand and build relationships. In today’s world, there really isn’t a reason to NOT have an email marketing strategy.

Today, I’m going to run through the basics of getting an email marketing strategy off the ground.

Before we jump into that - be sure to grab my free guide to turning your marketing to-do list into a marketing plan.

You’re going to need four things:

  1. Email Service Provider, such as the following popular options:

When comparing email service providers, consider the following:

  • Ease of use
  • What the platform looks like
  • Price: short-term and long-term
  • Landing pages
  • Compatibility with other platforms (intergrations)
  1. Physical Address
  2. Lead Magnet, such as:
  • Downloadable checklists or templates
  • Ebooks
  • Cheatsheets
  • Guide, like my Marketing Journey Guide
  • Resource list
  • Workbook
  • Quiz

I use Canva to make nearly all of my graphics.

  1. Email Plan, such as a plan to email your subscribers every week at a specific date and time. Consistency here will pay off!

Looking to connect off the podcast? Find me on Facebook and Instagram!

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