Every business needs an email marketing strategy as a part of their marketing strategy. Doesn’t matter if you’re an online business, or brick-and-mortar, all businesses need a way to build a stronger connection with their target audience and stay connected with their clients or customers.
Email is such an effective and budget-friendly way to humanize a brand and build relationships. In today’s world, there really isn’t a reason to NOT have an email marketing strategy.
Today, I’m going to run through the basics of getting an email marketing strategy off the ground.
Before we jump into that - be sure to grab my free guide to turning your marketing to-do list into a marketing plan.
You’re going to need four things:
When comparing email service providers, consider the following:
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