Marketing in Focus
Marketing in Focus
Nov 18, 2020
18 Social Media's Role in the Customer Journey
Play • 10 min

Today let's talk about how to intentionally use social media to guide your followers down a path to purchase. Social media is one of the few tools we have as marketers that supports all four stages of the customer journey.

I’ll cover how to use social media to attract new people to you and convert them into leads; how social can help you close more sales and delight your customers so they keep coming back AND refer you to others.

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