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Knowledge at Wharton
Sep 5, 2023
Surviving the Attention Economy: How to Keep Audiences Engaged
Play • 14 min
New research from Wharton’s Jonah Berger shows how the right words can help captivate audiences and hold their attention.
Hosted on Acast. See
for more information.
More episodes from Knowledge at Wharton
Nov 9, 2023
How to Use AI in a Fair and Responsible Way
Wharton’s Stephanie Creary speaks with Dr. Broderick Turner -- a Virginia Tech marketing professor who also runs the school’s Technology, Race, and Prejudice (T.R.A.P.) Lab -- and Dr. Karim Ginena -- a social scientist and founder of RAI Audit -- on how to use AI while thinking critically about its flaws. Hosted on Acast. See acast.com/privacy for more information.
Sep 25, 2023
How to Convince Someone Using This Simple Writing Tip
Wharton marketing professor Jonah Berger’s latest research shows how a simple writing shift can make anyone more persuasive. Hosted on Acast. See acast.com/privacy for more information.
Jun 20, 2023
How Employers Can Support Women’s Reproductive Rights
It’s been a year since Roe v. Wade was overturned. In this episode of Leading Diversity at Work, experts tackle the sensitive subject of how companies handle the issue of abortion. Hosted on Acast. See acast.com/privacy for more information.