Iyia Liu needs no introduction to those in the e-commerce world! In this episode of Kiwis in Business, Iyia speaks to Kiwis in Business founder Linda Shackelford about her journey to become one of New Zealand’s most successful young female entrepreneurs. Iyia started her first business, Waist Trainer, at the age of 21, and within one year grew her business into a multi-million dollar global business, selling to over 90+ countries. Since then she’s gone on to found and sell a variety of other successful online businesses, including Celebration Box, Luxe Fitness, Good for Me and stars on TVNZ’s show Boss Babes. and created the Girls in Business community. In this interview she shares her business story and the lessons she’s learnt along the way and gives some tips to other business owners.