Preface and Why I Wrote Parables for Entrepreneurs
Play • 8 min

This book has been written in response to the many people who have grown tired of hearing me tell these stories and examples to entrepreneurs, corporate management and investors. I heard, "Write them down so we don't have to listen to you." In putting this series of parables together, I had in mind expounding my philosophies of making companies attractive for outside capital-- why to do it, how to do it, when to do it, how to promote it and what to do with it. 

Entrepreneurs should gain insight into what makes companies attractive for different types of investors at various stages in a company's growth. 

I believe this book will also be useful to: 

  • Seasoned management, to see how their policies should adapt to the changing needs of employees, suppliers, customers, bankers and investors with respect to capital needs. 
  • Investors, to set standards for the management principles that would be attractive for their investments. 
  • All, to understand the changing roles played by investment bankers, advisors, directors and investors with companies as the maturing process unfolds.

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