This book has been written in response to the many people who have grown tired of hearing me tell these stories and examples to entrepreneurs, corporate management and investors. I heard, "Write them down so we don't have to listen to you." In putting this series of parables together, I had in mind expounding my philosophies of making companies attractive for outside capital-- why to do it, how to do it, when to do it, how to promote it and what to do with it.
Entrepreneurs should gain insight into what makes companies attractive for different types of investors at various stages in a company's growth.
I believe this book will also be useful to: