Consumer Behaviour and Attention Management (David Amerland with Jason Barnard)
27 min
David Amerland with Jason Barnard at Kalicube Tuesdays David Amerland talks to Jason Barnard about consumer behaviour. We all know about consumer behaviour but how many of us have thought about attention management as an approach to influencing it? David and Jason dig down that rabbit hole… But how can we as marketers manage to do this? We need to look to manage consumers' attention throughout their path to purchase? Kalicube Tuesdays: Consumer Behaviour and Attention Management With David Amerland. Recorded live Tuesday 4th August 2020 at 16:30 CET. Watch now >> What you’ll learn 00:41 Introducing David Amerland01:30 Kalicube Tuesday podcast success on Periscope02:15 How quickly following creating this podcast did it show on David’s Brand SERP?02:54 Utilising WordLift in generating an entity03:50 Google's Knowledge Graph and the entity-based content model05:22 Using SEMrush to track personal Brand SERPs08:40 Why do we need to understand consumer behaviour?09:30 What is attention in consumer behaviour?11:00 Has consumers' attention spans shortened?13:48 How to grip someone’s attention and keep them focused?14:42 Is eye contact a trigger for a pseudo-connection?17:03 Building connections online18:30 Can you trust a brand by appearances only?19:35 Are we made to feel indebted into buying a product?21:40 The use of emotional marketing22:46 How can you best serve a consumer to retain their attention?24:29 Educating about a product before selling it – is it possible?26:00 What is the halo effect?
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