John Morabito with Jason Barnard at Pubcon Las Vegas 2019 For once someone gets all over excited about brand SERPs. I manage to keep reasonably quiet and let him talk, despite the fact I am over excited about it too. He actually does proper SEO audits on all terms that contain the brand name, and gives some super duper insights we should all be taking note of. So go out and manage your branded searches. Easy win, and vitally important.