John Paul Sherman with Jason Barnard at PubCon Las Vegas 2019 John Paul (JP) Sherman talks with Jason Barnard about findability and discoverability. Jason Barnard and John Paul (JP) Sherman discuss both findability and discoverability = matching user intent with information or content that they want. Quickly. On and offline. Grocery stores, for example. We end up trying (and succeed) to shoehorn the idea into punk music and Dada movement.