Andrea Volpini with Jason Barnard Andrea Volpini talks with Jason Barnard about Google's reaction to the link tax. Google formalised its reaction to the Link Tax on 23rd September. I was a bit confused. Luckily Andrea Volpini has already figured it out and gives me the rundown / lowdown on the EU copyright Directive, Google’s reaction to it and the practicalities for publishers… Google News publishers are opted in by default, other publishers are opted out by default. Search Console gives publishers he means to control this. Schema markup is the solution if you want to opt-in and yet keep your rich results. Could this perhaps even be an opportunity to take control of our content? Brilliant !