Jerry West with Jason Barnard at Ungagged Los Angeles 2019 Jerry West talks with Jason Barnard about the cost of doing nothing. Slightly uncomfortable moment at the start. I then try to be professional. Not sure if I carry it off. Jerry West tells me how great UnGagged is. Then we move onto doing something – the small things effectively. And then the 5 things people can start to do to move your business forwards. A lot of it is simple common sense. And we miss that more often than not. Jerry gives me a good lip twitch that is now a ‘thing’ :) Jerry answers the question as to how much it can cost to flip a switch. Then onto swapping goat stories.