Jennifer Hoffman with Jason Barnard at Ungagged Los Angeles 2019 Jennifer Hoffman talks with Jason Barnard about tech SEO pays. Along with Greg Gifford, Arsen Rabinovich, Jennifer Hoffman starts with why technical SEO pays. A bit of a discussion about bells, whistles, heavy images and mega comment threads leading to poor onsite experience in terms of load time. Then onto navigation and indexation. And tracking user behaviour, the Knowledge Graph, entity optimisation… and brands as entities. We end with the importance of spring cleaning.