Conversational and conversion copy (Kate Toon with Jason Barnard)
20 min
Kate Toon with Jason Barnard at YoastCon 2019

Kate Toon talks with Jason Barnard about conversational and conversion copy.

Batman and Robin, unique selling points, understanding the audience, emotional issues, matching problems to solutions…
Kate makes an incredibly good job of clarifying all this
Stunningly brilliant !
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