Are Digital Products Still Working? A Deep Dive with Monica Froese
Play • 49 min

Episode #204. Digital products have been around a long time, but are they here to stay? Monica Froese helps women build six-figure businesses from digital products, so it’s safe to say the answer is yes.

In this episode, you’ll find out how to get started in digital products without overwhelming yourself, what the heck is possible with a business model that includes digital products, and how to set up digital products for your sanity and the service of your audience. 

In This Episode You’ll Learn:

  • Why digital products are here to stay and how to create your solution
  • Where to set boundaries with your support of one-time payment offers
  • How to get into digital products without overwhelming yourself
  • The key to choosing a platform for advertising your digital product 
  • How to get the feedback you need to improve your digital offer

Favorite Quotes

“Digital products aren’t a trend. They’re the wave of the future because it's not like fewer people are going to be coming on the internet.” 

“When someone's new to digital products, they usually think they don’t know anything anyone will pay money for or they know too much on their topic to distill down into something that would cost $27. What I teach is, you want to be building your audience and getting paid for it.”

“People want to learn from someone that's just one or two steps ahead of them. They're not looking for that foremost expert. Most people want to buy from someone who's relatable on the topic.”

Discussed on the Show:

More about Monica:

Monica is a digital product coach for women business owners and host of the popular podcast, Empowered Business. She has an MBA degree in finance and marketing and runs two brands Redefining Mom, a site for helping women thrive in both motherhood and business, and Empowered Business, where she’s committed to empowering 1000 women to earn $100,000 through digital products.

She spent 11 years working for a Fortune 100 company running multi-million dollar marketing campaigns with large brands like Microsoft and HP. Now she provides online marketing education to small businesses that are looking to build a profitable revenue stream through digital products through her online courses and podcast.

Find Monica:

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