Episode #196. How do you create excitement around your offer? It sounds nice enough, but what are the actual steps and strategies to get it done?! Gayneté Jones is here to share all — and she’s even pulling out her Trello board to do it. With multiple successful businesses under her belt including the online business Cubicle Ditch Academy and product-based business Best, Periodt., Gayneté knows a thing or two hundred about creating excitement. Listen now to learn her best tips for utilizing close friends, tapping into testimonials and getting it all going in DMs!
In This Episode You’ll Learn:
“What is the big fear, that underlying thing that's stopping them from pressing purchase? Figure out what it is and you can attack that from the front end in order to make the rest of the launch easier.”
“In order to get to that financial goal, you have to create excitement. In order to create excitement, you have to be excited. Are you creating something you're excited about? If not, figure out why and then create something that would get you excited.”
“You have to think outside of email and social sometimes. That means reaching out to the media, using other people's networks, going to speaking events or talking on other people's podcasts. Excitement comes when people see you all over.”
More about Gayneté:
Gayneté (Edwards) Jones is a leading business consultant, keynote speaker, best-selling author, podcaster, contributor for Black Enterprise, founder of G.A.M.E. Changing Industries, and the creator of Cubicle Ditch Academy. She has also recently founded Best, Periodt., a unique femcare brand changing the game.
Having studied the behaviors, fears and desires of consumers (millennials in particular), she is the go-to Freedom Slayer to assist this often misinterpreted generation to shine brightly, helping them to not just learn how to turn passions into profits, but also how to build sustainable businesses that solve real problems for customers. Even with Best, Periodt. she has made it her mission to create real, meaningful change for period havers around the world.
As a result of Gaynete's efforts, she has been featured in the likes of Forbes, Fox, Black Enterprise, Yahoo, NBC, MSN Money, Sheen Magazine, Huffington Post, Refinery29, Thrive Global, Medium and Success to name a few.