In this MarTech Interview, we speak to founder and CEO of ThinkResults Marketing, Jennifer LeBlanc. Jennifer works with CEOs and CMOs in Silicon Valley to drive results. Her client work focuses on building go-to-market and launch strategies for high-growth companies of all sizes including Microsoft Ventures/Accelerator, SAP, Intel, and dozens of startups. Her proprietary methodologies have driven well over $1.5B in new funding and revenue to clients, and 10 to 100x returns for the startups she’s worked with over the years.
Here book, Launching for Revenue, is a detailed guide to minimizing the risk of failure and maximizing the opportunities for your launch to succeed. Whether it's a new business, product, or service, Jennifer has diligently compiled the details of the common traits of every successful business. And we're not kidding - Jennifer is a data scientist.
Launching for Revenue is structured around the 10 elements that are critical for a successful launch. This launch readiness assessment method is based on our observations of the launch process, the dozens of launches we’ve done over the years, and our own proprietary research. It also identifies the biggest areas of risk for the launch and therefore the areas needing the most attention to ensure a successful launch.
All ten elements don’t need to be perfect, but the majority need to be in good form to execute a successful launch. Launching for Revenue includes case studies, key questions, and self-assessment checklists to help the reader develop a clear idea of which elements need the most attention to ensure a successful launch.
Listen to today's MarTech Interview with Jennifer and then go buy the book!
Special Guest: Jennifer LeBlanc.