Episode 142: The Past, Present, and Future of Mobile with John Koetsier
Play • 38 min

In this Martech Zone Interview, we speak to John Koetsier. John is the leading futurist who analyzes trends and predicts futures. Today we speak to John about the importance of mobile to every digital marketing strategy. Included in our conversation:

  • Mobile isn't a channel, it's where all channels converge.
  • What are the latest findings on mobile commerce and advertising in the most recent shopping season?
  • How is mobile impacting customer experience... which is impacting overall marketing efforts?
  • Why is mobile such a significant and different medium that marketers must pay attention to?
  • What is mobile advertising fraud and how are fraudsters pulling revenue from advertisers?
  • What were John's opinions on the latest Consumer Electronics Show (CES)?

With a look into the future, John also shares the impact and differentiation of voice on customer experience and marketing efforts.

Special Guest: John Koetsier.

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  • John Koetsier — John is a journalist, analyst, author, and executive, and have chronicled the rise of the mobile economy.
  • Singular’s ROI Index — Singular’s ROI Index is the largest study that ranks top ad networks globally based on their ability to deliver ROI for advertisers. We’ve already published the Index and made it available to the world, giving you the ability to find the best advertising ROI available.
  • Singular — Singular's mission is to deliver the best marketing intelligence platform, providing insights, attribution, and automation in a unified solution for marketing.
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