Purposely: Finding Purpose and Value Beyond Your Marketing Role In A Questionable Economy
Play • 1 hr 6 min

In this MarTech Zone interview, Douglas speaks to entrepreneur, John Qualls. John has had an incredible career launching and leading several companies. His most recent company is Purposely, a platform to empower employees or individuals to benchmark and optimize their culture to improve employee performance and satisfaction.

Talent optimization is one of the most critical factors that will determine if your business is able to reach and exceed your desired business results. While most business strategies focus on technical and functional aspects talent optimization should be a central part of your business strategy. With talent optimization, use a human lens to convert your business strategy into a compelling story that will engage employees.

With so many companies laying off people the last couple weeks, Marketing departments that were already scarce are now at critical levels. For companies looking to thrive, they need to find and keep the best talent. And for those who were laid off, they need to evaluate their purpose and try to find the role that aligns with it.

Having found his strengths and blazed a path in the technology industry, John is now sharing his wisdom with other people and then putting the tools in place to help them. We discuss how critical this is to both individuals and to companies - especially in times of economic challenges.

Special Guest: John Qualls.

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