Getting SMART with objectives... it always catches exhibitors out but it's the crucial building block to every other decision you'll make on your trade show journey! Not convinced? Check out our thoughts on why they're important.
And we hear from FIT Show 2019 exhibitor Mark Enderby from MACO UK who shares what his main focus is with 8 weeks to go until the show, what he wishes he'd started earlier... and why HotTubs are one of his over-riding memories from previous live events!
Enjoy the show and don't forget if you don't want to miss out on more hints, tips and advice please subscribe to receive future podcasts!