Cash is Outdated: NEW Forms of Currency
Most people think that you need cash to start and grow your business. WRONG, there are many things far more important than cash and in today’s episode of The Money podcast, Rob shares with you 7 key fundamentals for building a sustainable business without focusing simply on cash. Listen in and learn the true value of your follows and fans, why information is now a commodity worth more than money and how technological and digital opportunities are changing the way we do business, reduce friction and better serve our customers and clients.
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Your follows fans and subscribers are much more of a currency to your business than money. In theory, each subscriber, opt-in or follower is worth a minimum £1 per year to your business. Cash in your company comes and goes but once you’ve secured a follower, fan or subscriber you’ve got them for life.
Information is far more powerful than money. Information is now a commodity in business that you can trade, give and offer your customers, clients, followers and fans. The more information you can learn, the more information you can monetise through courses, teaching, practices and events and as a result you will become an expert and an authority.
Technology that makes our lives faster, easier, better and more integrated is far more valuable than money. The tech available to your business to optimise, systemise and revolutionise is only growing exponentially and bringing about more opportunities for growth.
Building your business brand, personal brand and ensuring goodwill in the mindset of your audience is worth much more to your business than money. If you can be in the mind space of your customers when they think about a product or service in your niche then you will grow your business rapidly.
Trust with your audience and your customers is the greatest currency to have in business. Money loves and follows trust and if you can build up trust in all areas of business by servicing your customers and solving problems you will see acquire more partnerships, sponsorships and collaborations.
“Most people think that you need money to make money”
“There are many more assets to make cash that cash”
“We’re moving towards a cashless society”
“Much of my revenue comes from my books and my content. It comes from the content I produce.”
“Where you can use technology to remove friction you will speed up the payment process for your customers”
“Technology mixed with digital is the future and you need to embrace it.”
“A trust or reputation can take 10+ years to build”
ABOUT THE HOST
Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “The Disruptive Entrepreneur”
“If you don't risk anything, you risk everything”
Rob’s official website: https://robmoore.com/
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