Inside the Mind
Inside the Mind
Feb 24, 2021
Episode #1: Meet Gen Z
Play • 26 min

Generation Z — defined as people born between 1996 and 2010 — is the first digitally native generation in America. They’re generally considered pragmatic and committed to self-improvement. However, they’re also the most diverse generation, making them hard to define with one brushstroke. Set aside your assumptions about Generation Z consumer behavior and learn how they really make decisions when they shop.

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