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The Insightrix Podcast

Stories of Market Research

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Episode 32: Data For Good Regina Chapter – Interview With Kevin Hayes & Scott Wells

In Episode 32, Sharday connects with Kevin Hayes and Scott Wells - two co-leads at the Regina, Saskatchewan Chapter for Data For Good. Data For Good is a collective of do-gooders who want to use their powers for Good and not Evil (think the Avengers) to help improve their communities through data (…kind of like Professor Hulk!?). The post Episode 32: Data For Good Regina Chapter – Interview With Kevin Hayes & Scott Wells appeared first on Stories of Market Research.

Episode 31: Narrative Research With Leigh Caldwell

In this episode, Sharday and Leigh dive into the nuance of storytelling in market research and how insights professionals are applying behavioural science techniques to bring their client's narratives to life. The post Episode 31: Narrative Research With Leigh Caldwell appeared first on Stories of Market Research.

Episode 30: Global Research and Eliminating Bias With Anne Brown

In Episode 30 of the Stories of Market Research: The Insightrix Podcast, Sharday connects with Anne Brown, the CEO and principal of Gazelle Global Research Services, an established leader and innovator in managing research logistics on a global scale. As a leader in international research, Anne joins us to share her perspective on how global […] The post Episode 30: Global Research and Eliminating Bias With Anne Brown appeared first on Stories of Market Research.

Episode 29 [FULL]: Workplace and Ethnography Research

You asked, and we listened! We decided to drop all three parts of episode 29 into one easy-to-listen episode! People. Work. is. Changing! Nine-to-five schedules are less relevant, co-location offices are more common, and hybrid working with flexible schedules are here to stay. The post Episode 29 [FULL]: Workplace and Ethnography Research appeared first on Stories of Market Research.

Episode 29 Part 3: The Holistic Approach to Employee Engagement

In our final part of episode 29, Karen and Evan offer their final thoughts on how organizations can continue to apply holistic strategies to help support their employee engagement programs. Karen, an author and expert on workplace culture, sets the stage for brands looking to break the ceiling and build organizational capacity in a way […] The post Episode 29 Part 3: The Holistic Approach to Employee Engagement appeared first on Stories of Market Research.

Episode 29 Part 2: Co-creating Culture, MRX and Design Thinking

Part two continues off where part one left us with Karen Jaw-Madson, principal of Co.-Design of Work Experience + author of Culture Your Culture: Innovating Experiences @ Work, and Evan Hanover, anthropologist and director for Conifer Research. Karen, Evan and Sharday, where we are defining workplace culture and co-creation and diving into how insights can […] The post Episode 29 Part 2: Co-creating Culture, MRX and Design Thinking appeared first on Stories of Market Research.

Episode 29 Part One: Workplace and Ethnography Research

Changing! Nine-to-five schedules are less relevant, co-location offices are more common, and hybrid working with flexible schedules are here to stay. In Episode 29, Sharday connects with Karen Jaw-Madson, principal of Co.-Design of Work Experience + author of Culture Your Culture: Innovating Experiences @ Work, and Evan Hanover, anthropologist and director for Conifer Research. The post Episode 29 Part One: Workplace and Ethnography Research appeared first on Stories of Market Research.

Episode 28: Shopper Insights with Mike Moussallem

On a product shelf, everything is competing for your attention and ultimately your loyalty as a consumer. But the shop reality of it is that decisions are made by shoppers in mere moments and THAT is what shopper insight researchers are looking to understand. We are talking about split-second decisions made by customers – if […] The post Episode 28: Shopper Insights with Mike Moussallem appeared first on Stories of Market Research.

Episode 27: Insightrix 2021 Holiday Wrap Up

On this special year-end episode of Stories of Market Research, Sharday is joined by Shonna Caldwell, our CRO at Insightrix Research. Together, they wrap up the new year in their festive reds, discussing some year-end updates. In episode 27, Sharday and Shonna discuss what is happening in and around Insightrix. As we settle into our […] The post Episode 27: Insightrix 2021 Holiday Wrap Up appeared first on Stories of Market Research.

Episode 26: Creating a Smarter Customer Experience

There is a significant amount of buzz around the idea of providing your customer with a great experience – one that is better than your competitors.You’ll be met with recommendations on how to delight customers, no matter the cost. But customers today have a much higher expectation than customers from yesterday, which leaves brands needing […] The post Episode 26: Creating a Smarter Customer Experience appeared first on Stories of Market Research.

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