Influencer Education
Mindy Marzec
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Welcome to Influencer Education, the show for online creatives who want to improve their content and create a more meaningful relationship with their audience.
Your host, blogger and social media coach Mindy Marzec, takes you through a variety of topics online marketers need to know about in order to be successful in this industry.
Available episodes
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Oct 9, 2020
26. BONUS - Listener Questions #1
Excited to share my first BONUS episode of Influencer Education, answering YOUR questions! This episode will address:
How do I create content optimized for multiple platforms?
How do I create a content calendar or schedule?
How should we treat our followers or fan base?
Thank you for your questions and keep them coming!
Show notes: https://fairytalesocial.com/ie/episode26
Oct 9, 2020
25. Instagram Shadowban: Myth or Fact?
Instagram engagement got you down? Don't blame the "shadowban" quite yet ... not until you listen to this episode, at least! Every day I hear content creators wondering if they have been shadowbanned by Instagram because they aren't getting the engagement they think they deserve. But, I was skeptical that an Instagram shadowban even exists. So I decided to deep dive into the topic, researching what Instagram and other experts have to say about it, and I'm sharing my findings with you! So is the Instagram shadowban a myth or is it real? Listen to find out!
Show notes: https://fairytalesocial.com/ie/episode25
Oct 9, 2020
24. Time Management for Content Creators
If managing your time and completing all your tasks is a daily struggle, then this episode is for you! Today we are chatting with Charelle Griffith, multi-passionate entrepreneur who manages her day job alongside her blog and podcast. Charelle has some great tips about productivity and scheduling, including one tip that has TOTALLY changed the way I plan my day!
Show notes - https://fairytalesocial.com/ie/episode24
Oct 9, 2020
23. Hosting an Ethical Giveaway
If you've been in the influencer marketing space for a while, chances are you have heard some guru tell you that the best way to grow your audience is with giveaways. But what most of the gurus don't tell you is that the majority of "giveaways" on social media are actually illegal lotteries. YIPES! In this episode, I go over the different types of giveaways, and share my (not-a-lawyer) advice on how to keep your social media giveaway legal and ethical.
Show notes: https://fairytalesocial.com/ie/episode23
Oct 9, 2020
22. All About Affiliate Marketing
Interested in passive income? Or just starting out and want to work with brands? Affiliate marketing is the way to go! Affiliate marketing can be very lucrative if you pair the right brand with the right audience. In this episode, I will teach you what affiliate marketing is, how to get started, and how to share your links to get the most effective results (aka lots of money)!
Show notes - https://fairytalesocial.com/ie/episode22
Oct 9, 2020
21. Making a Media Kit
Congrats! You're at a point in your influencer career where you want to start working with brands. Sooooo ... how do you let them know how awesome you are? That's where a media kit comes in! Brand Design Strategist Lisette Harrington is here to share exactly what you need to include in your media kit, tips for showing off your best work, and, most important of all, how to actually create your own media kit. (Hint - there's a hard way and an easy way.)
Show notes - https://fairytalesocial.com/ie/episode21
Oct 9, 2020
20. How to Create Instagram Reels
Have you tried your hand at creating an Instagram Reel yet? I know, I know ... it's another social media "thing" to learn. But Reels are a LOT of fun once you get to know them! Plus Instagram is heavily favoring Reel videos in their algorithm so now's the time to learn and give your impressions a boost. Get your phones out because in this episode I'll walk you through exactly how to create Instagram Reels, plus give some suggestions on how to come up with content ideas. It's gonna get ... REEL good. REEL good. (Get it?)
Show notes: https://fairytalesocial.com/ie/episode20
Aug 10, 2020
19. Evolving Your Content When Everything Changes
Truth time: I'd be so happy if I never had to hear the word "pivot" again! When the pandemic started, every online marketer I follow was in my inbox, telling me I had to PIVOT my business to remain successful during "these uncertain times." But what if I don't WANT to pivot my business ... what if I'm happy in my niche? Jessica from The Healthy Mouse felt this same way, and decided to stay within her niche and evolve her content to match what her followers needed at the moment. I'm so glad Jessica is our guest today, sharing how she shifted her content creation while also caring for her five-year-old and maintaining her sanity.
Show Notes: https://fairytalesocial.com/ie/episode19
Aug 10, 2020
18. Finding Work/Life Balance During Crazy Times
Work/life balance has always felt like a myth even under the best circumstances, but throw a global pandemic into the mix and ... well ... let's just say everything is a lot more difficult now. For this episode I interviewed three content creators who have a LOT going on and are managing to balance it all. Thank you to Geoffrey from ThemeParkMillennial.com, Kendra from SimplyDarrling.com, and Aysia from MotheringTheMama.com for their contributions to this episode and for the priceless advice.
Show notes: https://fairytalesocial.com/ie/episode18
Jul 10, 2020
17. Social Justice on Social Media: Creating Core Values
What's guiding your business? Do you have a list? Creating core values for your brand is a great way to let everyone know what's important to you and what you stand for. In this episode I'll why core values are important, especially if you're interested in speaking out on social justice issues, examples of brand core values, and how you can write your own. I'm also sharing the new core values I just created for my business!
Show notes: https://fairytalesocial.com/ie/episode17
Jul 10, 2020
16. Social Justice on Social Media: Do's and Don'ts
New to speaking up about social justice issues? Me, too. And, let's just say I'm getting a lot of on-the-job training. In this episode I'm sharing a few things to keep in mind when speaking your mind on social media.
Show notes: https://fairytalesocial.com/ie/episode16
Jun 9, 2020
15. Social Justice on Social Media: Should You Speak Out?
We are living through history. Should you add your voice? This episode reflects on my own personal thought evolution regarding using social media for social justice during the 2020 Black Lives Matter movement, and where my business will go from here.
Show notes: https://fairytalesocial.com/ie/episode15
May 29, 2020
14. 5 Stages of Influencer Marketing During a Pandemic
What will online marketing look like as we move through the COVID-19 crisis? Content creators can take a cue from past pandemics and the 5 stages society tends to move through as they adjust to a new normal. This episode discusses each of the 5 stages of pandemic culture and what online creators need to know to continue to serve their audience as the world around us is in flux.
Show notes - https://fairytalesocial.com/ie/episode14
May 29, 2020
13. Content Creation During COVID-19
We are in a time period of massive change, and the content we create should reflect that. The key to weathering this crisis? Listening to our audience and providing for their changing needs. In this episode we will discuss how content creators can temporarily adjust their strategy to continue to serve their followers and keep their businesses afloat.
Show notes - https://fairytalesocial.com/ie/episode13
Jan 9, 2020
12. Phone Photography Tips
Photography is so important in the blogging and social media game these days, especially for Instagram. My guest this episode is wedding and lifestyle photographer, Katie Pritchard, who shares her top tips for taking photos with your phone. We also share our favorite apps for editing!
Show Notes
Jan 9, 2020
11. My 10 Minute Pinterest Strategy
Is your Pinterest on auto pilot? Are you seeing some traffic trickle in but feel you could be getting more? Pinterest has become a powerful visual search engine and all bloggers and small business owners should be taking advantage. But I know your time is tight, which is why I developed this 10 minute Pinterest strategy. Yep, if you have 10 minutes a day, you can nurture and grow your Pinterest presence. Ready to jump in? Let's start pinning!
FYI - if you can listen to this episode while looking at your Pinterest account on desktop, that will help immensely!
Show Notes
Jan 9, 2020
10. All About Brand Collaborations
Brand collaborations are one of the main ways content creators earn money. But working with brands can be ... intimidating. How do you know when to start? How do you know if your stats are good enough? How do you know if something will resonate with your audience? And, most importantly, how the heck do you determine what to charge? In this episode, Mindy covers all this and more, including providing a sample pitch email and tips on how to calculate your sponsored post rate. If you've ever wondered how you can start using your influence to work with brands, this is the episode for you!
Show Notes
Jan 9, 2020
9. Mental Health and Social Media
Did you know nearly 50% of entrepreneurs report they struggle with at least one mental illness? The entrepreneur mental health struggle is real. And I'm willing to bet those of us who are tied to social media all day feel the strain a little more. Social media can cause feelings of jealousy, comparison, and envy, which can lead to some serious depression and anxiety, especially if you're already prone to it (like me)! I'm so glad my friend and fellow mental health awareness advocate Chelsea Watson from Styled By Magic agreed to come on the podcast and share a bit about how she manages her job on social media and the not-so-magical days.
Show Notes
Jan 9, 2020
8. Instagram Trends for 2020
Instagram is a sneaky lil' devil ... every time you think you've got it figured out, it changes things up on you! Going into a new year, I'm taking a look at all the ways to make Instagram work for you, instead of working too hard trying to beat the system. So grab a notebook and cup of coffee (or something stronger) and take notes on these Instagram strategies as we go into 2020 and beyond!
Show Notes
Jan 9, 2020
7. Disclosure Chat with the FTC
Straight from the source! In this episode, I interview Michael, a lawyer with the Federal Trade Commission, who clarifies when and how influencers should disclose their material connections with brands. This is a MUST LISTEN episode, especially if you're new to the world of influencer marketing.
Show notes
Jul 23, 2019
6. Growing an Authentic Audience
Do you know what it takes to build an audience? Passion, knowledge, and consistency. Today's guest, Serena Lyn of Living By Disney, has all of this in spades. Her audience loves her because she shares breaking news and travel tips in a relatable way. She also is a rockstar at email marketing and shares some of her tips for growing her list!
Show notes: https://fairytalesocial.com/ie/episode6
Jul 23, 2019
5. Diversity and Representation in Blogging
Diversity in blogging - or lack of diversity, in blogging, is a heavy topic and one I fully admit I'm not the expert to speak on. My guest today is Jenielle of Little Gray Thread, who is a champion for diversity and representation in our industry. In this episode, we talk about why we think there is a lack of diversity in blogging in the first place, and the one simple thing everyone can do help move our industry towards equality.
Show notes: https://fairytalesocial.com/ie/episode5
Jul 23, 2019
4. Social Media is Not Enough
#InstagramDown! #FacebookDown! These are becoming common phrases among business owners who rely on social media to get their content seen. But guess what ... we don't have control over these platforms! At all! Which is why it's important to have your own website & email list. In this episode I'm sharing my own blogging journey and why I think it's really important to have a self-hosted website.
Show notes: https://fairytalesocial.com/ie/episode4
Jul 23, 2019
3. Instagram Strategies: What Works and What Doesn't
Raise your hand if you feel personally victimized by the Instagram algorithm. Wow, that's a lot of you!! Instagram is a crowded market and everyone is trying to be seen, even resorting to shady practices. In this episode we are discussing why giveaways, comment groups, and begging for likes will NOT benefit you in the long run. And ways to actually get your content seen by your ideal client.
Show notes: https://fairytalesocial.com/ie/episode3
Jul 23, 2019
2. Disclosure Rules for Influencers
What is disclosure and why is it necessary? When and what needs to be disclosed? Why are the guidelines SO confusing? We are getting into ALL of if ... the basics of disclosure for influencers, bloggers, and content creators, what the FTC says about it, and even some real life examples.
Show notes: https://fairytalesocial.com/ie/episode2
Jul 23, 2019
1. Influencer is Not a Job Title
Influencer marketing has become a multi-million dollar industry. Free clothes, free vacations, adoring fans ... who WOULDN'T want to be an influencer? But, just like any other job, it takes hard work, practice, and passion to become successful. Join me as I discuss what it REALLY takes to become an influencer, and why being an influencer on its own is not a job!
Show notes: https://fairytalesocial.com/ie/episode1