Arts and Culture
More from Google
Get the Android app
Get the iOS app
IN-PERSON tells the stories behind the world's most daring events and the people who make them happen. Featuring conversations with leaders in event marketing, experiential, and event management.
Apr 15, 2020
Marco Giberti: Black Swans, Virtual Events, and The Future of the Industry
Marco Giberti shares what event and marketing professionals can learn from COVID-19. Featuring tips on producing virtual events and embracing a hybrid event strategy. Marco has more than 25 years of intensive experience as Co-Founder and CEO in media, technology, and the events industry companies. In this capacity, he sits on Boards of Directors as well as on advisory boards and he assists co-founders and CEOs in consultative capacities to help drive business planning, growth, and strategy.
Apr 1, 2020
Sara Gorlick, Rakuten: ROI and Leading with Resiliency
Sara Gorlick (VP of Events at Rakuten) shares how to tie events to categories of ROI, align with sales teams, lead with resiliency through crises like COVID-19, and more. Sara Gorlick is the VP of Events at Rakuten where she leads the Americas event team in planning the company’s flagship event Optimism as well as 30+ other events around the world. Sara has worked in events since 2006. She’s been named Corporate Event Planner of the Year by BizBash and Corporate Planner of the Year by Event Solutions.
Mar 18, 2020
Nani Shaffer, Demandbase: The Power of Events in ABM
Nani Shaffer (Senior Director of Demand Generation & Marketing Operations at Demandbase) shares how events fit into a larger ABM strategy, how to align event KPIs with goals, and why event teams should think like sales teams. Nani Shaffer brings a decade of B2B Marketing experience across Marketing Operations, Product Marketing and Demand Generation. Nani is responsible for the measurement and optimization of the Marketing organization and oversees the strategy and execution of integrated programs.
Mar 4, 2020
Heather Odendaal, WNORTH: From Grassroots to a Global Brand
Heather Odendaal (CEO of WNORTH) shares how her career in events led to the launch of WNORTH. We also discuss content, speakers, and scaling an event community from grassroots to a global brand. Heather is the CEO of WNORTH, an event series for women on a path to executive leadership. Heather is an accomplished entrepreneur and event producer. She has worked on Canada’s most influential events including the Whistler Film Festival, Crankworx Mountain Bike Festival, and the Vancouver 2010 Winter Olympics.
Feb 19, 2020
Gianna Gaudini, SoftBank Vision Fund: The Holy Grail of Event Planning
Gianna Cardinale Gaudini (Global Director, Head of Events at SoftBank Vision Fund) shares her thoughts on building an events team, work-life balance, wine, and more. Gianna is an award-winning Executive Event Producer and author of The Art of Event Planning with over 15 years of experience in the marketing and hospitality industry. Gianna is currently the Global Director, Head of Events for the SoftBank Vision Fund, and previously ran events for Google’s Events and Experience team for 9+ years.
Feb 5, 2020
Erin Flannery, Lattice: Kickstarting an Event Program
Erin Flannery (Head of Events at Lattice) shares her thoughts on prioritizing budget within a growing event program, launching a user conference, sponsorship negotiation, feels vs. metrics, where direct mail can fit into a larger event marketing strategy, and much more. As the first Events hire at Lattice, Erin built the events program from the ground up creating a full-scale program that includes sponsorships, dinners, workshops and Lattice’s inaugural conference—Resources for Humans Live.
Jan 22, 2020
Chris Duke, Rubrik: Empathy in Events
Chris Duke (Senior Manager, Global Event Marketing at Rubrik) shares his thoughts on leading with empathy, working with agencies, launching a global field marketing campaign and a user conference, event exhibition strategy, working with agencies, and his final verdict on the latest entry in the Fast and Furious franchise. Chris oversees Rubrik's global event program. Before joining Rubrik, Chris worked at brands like DC Shoes, Red Bull, and GoPro—granting him a unique B2C perspective on B2B marketing.
Jan 8, 2020
Trista Myers, Salesforce Ventures: Dreamforce, Venture Capital, and Bread
Trista Myers (Head of Events, Salesforce Ventures) shares a behind the scenes look at Dreamforce, how Salesforce Ventures creates executive experiences, tips for working with multiple event partners, baking recipes, and why you should never sell yourself short when interviewing for your next role. Trista leads all global events for Salesforce Ventures. In 2018 she was selected for Event Marketer's list of 35 National Experiential Event Professionals under 35 for her work at AOL and on Dreamforce.
Dec 18, 2019
Monique Ruff-Bell, Money 20/20: Making Big Events Feel Small and Supporting Women in Leadership
Monique Ruff-Bell (Events Director at Money20/20) discusses Cannes Lions, growing your career with mentors and sponsors, how to make big events feel small, supporting women in leadership, and singing karaoke around the globe. Monique is the Event Director at Money 20/20 USA and VP of Events at its parent company Ascential plc. Monique’s responsibilities include setting the show vision and strategy with the Global President, plan execution, P&L management, and sales and marketing support and performance.
Dec 11, 2019
Andréa Long, Twilio: Driving Diversity and Inclusion Through Events
Andréa Long (Global Diversity Events Manager at Twilio) discusses Twilio's After Hours Events program, how employee resource groups can be a powerful catalyst for change, diversity and inclusion best practices, and weighted blankets. Prior to Twilio, Andréa managed branding, marketing, and events on the recruiting team at Lyft, co-led Lyft's black employee resource group, and launched the company's first series of events celebrating Black History Month. She also co-founded Our Collective, a community resource group for professionals across Silicon Valley.
Dec 4, 2019
Helen Stoddard, Twitter: Driving Revenue with Events (#PinkSweats)
Helen Stoddard (Head of Global Events at Twitter) discusses what it takes to create buzzworthy events, why B2B and B2C events aren't really that different after all, and how events help drive Twitter's revenue strategy. Helen owns Twitter's presence at large events like South by Southwest, Cannes, and CES. Prior to Twitter, Helen led events at Toys "R" Us and Nickelodeon, founded and managed her own event production company, and spent several years working on David Letterman's Tonight Show. #PinkSweats
Nov 20, 2019
Karen Merritt, LinkedIn: Talent Connect, Customer-centricity, and Space Mountain
Karen Merritt (Head of Owned and Operated Events, LinkedIn) shares a behind-the-scenes look at Talent Connect, how she and her team take a customer-centric approach to events, tips for creating networking opportunities, thoughts on segmenting audience data, and what marketers can learn from Disney Land. At LinkedIn, Karen oversees the strategy and execution of roughly 200 proprietary events across the globe. Prior to LinkedIn, Karen had the opportunity to lead events at companies like Cisco and Splunk.
Nov 13, 2019
David Adler, BizBash Live: Caviar, Gummy Bears, and the Future of Events
David Adler (CEO of BizBash) shares the most unconventional fundraising story that you’ll ever hear, how to develop an event from an online brand, tips on securing sponsors and partners, event trends, and restaurant recs. David founded Bizbash back in 2000 with the idea of creating the first marketplace for events and meeting professionals. Since then, BizBash has become a leading voice in the industry—boasting digital and print offerings, and producing the city-spanning BizBash Live event series.
Oct 30, 2019
Nicola Kastner, SAP: IKEA, Disney World, and Revamping SAPPHIRE NOW
Nicola Kastner (Global Head of Event Marketing Strategy at SAP) shares how she and the team transformed SAPPHIRE NOW—SAP’s annual flagship conference. Along the way we discussed ABM strategy, creating data-driven content journeys, what IKEA, Disney World and grocery shopping have to do with professional events, and why it pays to be an Excel nerd. Working alongside the Head of Global events, Nicola is in charge of overseeing SAP’s event strategy. Before Nicola formally joined the team in 2016, she was assisting SAP in a consultative capacity for several years. All said and done, Nicola has accumulated over 20 years of events experience, working on both the agency and in-house side.
Oct 23, 2019
Devin Cleary, PTC: Growing Events, Retaining Top Talent, and Making a Positive Impact
Devin Cleary (VP Experiential Marketing, PTC) shares lessons learned across his eclectic career, how to use data and personas to grow an event, how to retain and hire top talent, and why events need to try harder when it comes to diversity and inclusion. By the time Devin joined PTC in 2016, he had already spearheaded the growth of HubSpot’s INBOUND event, overhauled the event program at the American Red Cross, and spent nearly 6 years orchestrating conferences and trade shows at his own events company.
Oct 16, 2019
Janna Erickson, Drift: Hijacking Events and Hand-to-hand Combat
Janna Erickson (Director of Events at Drift) discusses why you should consider hijacking events, the art of event marketing hand-to-hand combat, managing an events team from “startup” to “scale-up”, and parleying event expertise in discussions with key stakeholders. Janna joined Drift in 2017 to help take the team’s event strategy to the next level. Prior to Drift, Janna accumulated over 8 years of event experience from working at brands like HubSpot, Kayak.com, and TomTom.
Oct 9, 2019
Vasil Azarov, Growth Marketing Conference: How to Growth Hack Your Event
Vasil Azarov (Founder, Growth Marketing Conference) shares how to launch an event from scratch, how to collaborate with partners and sponsors, the best channels for driving growth, the emergence of the “event marketing” category, and wine. Since founding GMC, Vasil has scaled it to over 106K members. He is also the CEO of Startup Socials—which is dedicated to providing resources for founders—and has worked with large brands like IBM and Delta Airlines and high growth startups like Autopilot and Zendesk.
Oct 2, 2019
Alyson Griffin, Intel: Augmented Reality Butterflies and The Power of Storytelling
Alyson Griffin, VP of Global Marketing at Intel, shares why events are a powerful medium for storytelling. Along the way, we discussed virtually dissected frogs, snot bots, whales, Star Wars, and how Alyson made went from being a pharmacist to a global marketing VP. For the past three years, Alyson has been on a mission to spread awareness around Intel’s B2B Operations. Before working at Intel, Alyson spent 15 years at Hewlett-Packard which culminated in her role as Vice President of Americas Marketing.
Sep 25, 2019
Eleni Thomas, KPMG: Mitigating Risk and Dirty Glassware
Eleni Thomas (Director of Events and Meetings, KPMG) discusses the kind of processes needed for managing 2,500 events a year, the value of networking with other event planners, what it means to be a service-oriented events department, mitigating risk in a compliance-heavy industry, and owning mistakes. Between Eleni's current role at KPMG and her 13 years of leading the events team at Weil, Gotshal & Manges, Eleni has spent much of her career spearheading events for professional services organizations.
Sep 18, 2019
Joey Hinson, TechCrunch: Scaling Disrupt and Democratizing Tech
Joey Hinson (Director of Operations, TechCrunch) discusses the challenges of scaling TC Disrupt, the value of qualitative feedback, why sometimes you're better off not feeding attendees, the future of event technology, and how events are helping to democratize the startup landscape. Leading the operations behind Disrupt and TechCrunch’s events and advertising programs, Joey has been with TechCrunch for over seven years. During that time has seen first-hand how the organization’s event program has grown.
Sep 11, 2019
Andrea Rosen, 99U: The Art of Curating Creativity
Andrea Rosen (Head of 99U, Adobe) shares the history of 99U and how it has evolved over the years. she discusses curating creativity, balancing experience and substance, and some of the best ways to organize to-dos. Having lead the marketing team at a company that serves architects and press relations for a music festival, Andrea has a long career of working in marketing roles for creative audiences. She is passionate about curation and has an encyclopedic knowledge of trends, influencers, and events.
Sep 4, 2019
Steve Randazzo: Authenticity and the Power of Brand Experiences
Steve Randazzo (President, Pro Motion) shares lessons learned from 30 years in events, advice for breaking through the marketing clutter, how to measure return on emotion from experiential, and how to charge your brand with authenticity and purpose. Steve has worked with clients like The Walt Disney Company, Hewlett-Packard, Anheuser-Busch, Citgo, the NBA, and many other great organizations. He's also the author of Brand Experiences: Building Connections in a Digitally Cluttered World.
Aug 28, 2019
Karl Vontz, Rubicon Project: Dog Parks, Vikings, Award Shows, and Representation
Karl Vontz (VP of Brand Experience at Rubicon Project) discusses the quirky expertise of awards shows, speaking to the aspirations of your audience, and what it takes to push for diversity and representation in events. Karl has a long history of working in events and festivals from the Shorty Awards to the Lions Festival and Clio Awards—among others. He’s worked with leading brands like The Hollywood Reporter, Billboard, and Adweek. In 2012, he was named the Most Innovative Event Pro by BizBash Media.
Aug 21, 2019
Chardia Christophe-Garcia: Curating an Audience and the Art of Taking It Slow
Chardia Christophe-Garcia (Marketing Director, Forbes) shares how Forbes is leveraging in-person events to further their editorial brand, which promotional channels work best, why sometimes it pays to take it slow in your career, and the importance of knowing that not everyone is going to like you—and why that shouldn’t hold you back. With over 10 years of experience in media marketing—at brands like Time, New Bay Media, and American Express—Chardia has achieved a comprehensive understanding of the industry. During her time at Forbes so far, Chardia has pioneered new promotional channels and assisted the brand in expanding their event portfolio.
Aug 13, 2019
Heather Henderson Thomas, Cisco: The Solutions-finding attitude, Collaboration, and Shining on
Heather Henderson Thomas (Sr. Manager, Strategic Ops & Event Experience) discusses the benefits of consolidating an events strategy, the four pillars of the Cisco Live brand, and the value of technology in creating agency for attendees. Heather has worked in events at Cisco for over 14 years. As the head of Cisco Live, she combines the skills of a COO and CFO with a keen focus on attendee and customer experience. Before working at Cisco, Heather worked in weddings, catering and incentive travel.
Aug 6, 2019
Allen Yesilevich, MC²: Blindfolds, Return on Emotion, and Billie Eilish
Allen Yesilevich (VP of Marketing + Growth, MC²) shares a behind-the-scenes look at how agencies work, the power of emotion in events, the history of MC2, and the most terrifying activation that I've ever heard of. Allen has worked with brands ranging from Global Fortune 500 to VC-backed startups in a variety of industries. He has over 15 years of brand, marketing and advisory experience—and now heads marketing and growth efforts at MC², an award-winning globally-recognized brand experience agency.
Jul 30, 2019
Kendyl Wright, LOUDER Experiences: “Doing cool sh** with cool people”
Kendyl Wright (Founder of LOUDER Experiences) shares her perspectives on working in-house and at agencies, challenging institutional norms, battling anxiety, and her personal journey to founding her own experiential agency. Before founding LOUDER, Kendyl worked with heavy-hitting PR and marketing firms like Fleishman-Hillard, Octagon, Inspira Marketing Group and Peppercom. She also has some in-house experience under her belt at Benjamin Moore.
Jul 23, 2019
John Heiman, Sprint: Empathy, Event ROI, and Fortnite
John Heiman (Director of Experiential at Sprint) shares how Sprint’s event strategy has become more focused over the years and how he and his team are making complex technologies more accessible with immersive activations. We also discussed event ROI, empathy, and Fortnite. For over 32 years, John has worked in different roles at Sprint. Today, he oversees programs around executive briefing centers, corporate events, sports & entertainment sponsorships and consumer and B2B experiential initiatives.
Jul 16, 2019
Colleen Bisconti, IBM: Data-driven Events, Global Teams, and Space Jam
Colleen Bisconti (Vice President of Global Conferences and Events at IBM) shares her perspectives on how the events team at IBM has become more data-driven and agile over the years, leading a team of 350 event marketers, and Space Jam. Having been with the company for more than 25 years, Colleen is an eyewitness to how the company has evolved. She has worked with a number of different departments in different roles, ultimately leading to her current role as head of the company’s events program.
Jul 10, 2019
Dana Pake, InVision: Hiring for Rapid Growth, Leading with Resilience, and UX-Focused Events
Dana Pake (Senior Director of Global Experiences at InVision) shares her UX-focused approach to events, what it’s like to work as part of a globally distributed team, how to hire for a rapidly growing events program, and what it means to lead with resiliency. At InVision, Dana oversees over 150 events worldwide. She previously worked at Tableau where she grew the annual Tableau Conference from roughly 1,200 -12,000 total attendees in four years.
Jul 3, 2019
Carina Bauer, IMEX: Sustainability, Mental Health and Coffee
Carina Bauer (CEO at IMEX) shares a behind-the-scenes look at the world’s largest events industry trade show and her thoughts on sustainability, mental health, and finding a good cup of coffee in Las Vegas. Carina’s been named one of the 25 Most Influential People in the Meetings Industry and one of the Top 25 Women in the Meetings Industry. She has held numerous positions in MPI, is a winner of ICCA’s 2018 Inspirational Women Awards, and is a member of the board of directors at the SITE Foundation.
Jun 26, 2019
Hugh Forrest, SXSW: Crowd-sourced Content, Community, and Why Growth is Overrated
In this episode of IN-PERSON, Hugh Forrest (Chief Programming Officer, SXSW) shares his perspectives on curating great content, what it takes to maintain a strong sense of community at an event with hundreds of thousands of attendees, and how events can bring people together in an increasingly digital—and at times divisive—world. In addition to his role in curating content, Hugh is the Director of SXSW Interactive Festival. He has been with SXSW since 1989 and was their first full-time employee. Hugh's seen first-hand how the event has scaled from a gathering of hundreds to a gathering of hundreds of thousands.
Jun 21, 2019
Kira Willner, Dow Jones: Breathing New Life into Media Brands with Events
Kira Willner is Executive Director of Brand Experience at Barron's Group, a Dow Jones Company. In this episode of IN-PERSON, Kira shares how Barron’s Group is breathing new life into many of its brands with live events, balancing the needs of sponsors and attendees and more. Kira oversees live journalism events for all of the brands within Barron's Group, including Barron's, MarketWatch, Mansion Global, Penta and Financial News. She also oversees brand marketing and business strategy for several of these brands.
Jun 20, 2019
Lindsay McKenna, Yext: Sales/Marketing Alignment and Branded Fruit
Lindsay Niemiec McKenna, VP of Revenue Marketing at Yext, discusses how events can be used to define a company brand, the importance of sales/marketing alignment, the concept of revenue marketing and branded fruit. Lindsay is the mastermind of ONWARD, Yext’s award-winning annual flagship conference. In 2018, ONWARD brought together nearly 6,000 in-person attendees and over 1,000 virtual ones. Lindsay is a Salesforce alum and was named to the 2018 list of DMN’s Marketing Hall of Femme & Women to Watch. IN-PERSON tells the stories behind the world's most daring events and the people who make them happen.