Jul 28, 2022
How data, and stories, transformed the Tour de France
The power of an interconnected sport experience.
Our Guest: Kevin McCallum (Sports journalist)
In this episode, Marisa Jansen van Vuuren is in conversation with Kevin McCullam to discuss the power of the Interconnected Sports Experience.
They discuss the technology and innovation that enhances both the Tour de France and Tour de Femme experiences through the world's largest connected stadium.
Data becomes the catalyst of change and pushes the “human race” forward in an entertaining way.
About our guest: Kevin McCallum was the chief sports writer of The Star newspaper for 16 years, a journey that took him to three Olympics, five Paralympics, rugby, football and cricket World Cups, three Commonwealth Games, and the Tour de France amongst many others.
His work has appeared in Business Day, Mail & Guardian, ESPN, The Sunday Times (London), The Sunday Telegraph (London), Bicycling SA, GQ, SA Cricket, SA Rugby, Sports Illustrated, Style, Femina, The Red Bulletin, FHM, Fox Sports Au…