EP54: The Race To Digital Marketing Maturity In SA with Lorraine Landon and Bridget Ngcobo
The digital maturity race belongs to the swift — and many companies need to accelerate their efforts to catch up. Digitally mature advertisers are better able to respond to changing market dynamics.
Our guests this week - Lorraine Landon Specialist Lead for SSA at Google and Bridget Ngcobo, Banking Industry Manager. Our host Audrey chats to these wonderfully smart humans about the state of digital marketing maturity in South Africa and they cover some of the challenges brands are being faced with digging into the findings from the latest BCG/Google Report.
All brands have access to a free online DMM Assessment Tool which can determine your level of maturity starting from Nascent to Multi-moment.
Get mature, get listening now!