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Pitcher This! the podcast where we brew up stories and brand marketing advice with beverage industry leaders.
3 days ago
How an Alcohol Delivery Service Boosted Company Culture by 330% During a Pandemic with Tim Angelillo of Sourced Craft Cocktails
Tim Angelillo is the Founder and CEO of Sourced Craft Cocktails, the largest craft cocktail delivery service in the country. Tim is a successful tech entrepreneur and global business leader with experience running divisions of publicly traded companies like Yahoo and Time Warner. Currently, he’s also founding and leading three startups in Austin, Texas. Tim found his love of experience marketing in the late ‘90s as part of the founding Experiential Marketing team at Sports Illustrated. From there, he went on to work for the popular advertising agency R&R Partners before creating Sourced Craft Cocktails in 2015. In this episode… Do you feel disconnected from your colleagues while working remotely? Don’t you wish there was a way to get your favorite cocktails delivered right to your door? How did one business help 330% more companies create a thriving company culture during a pandemic? Tim Angelillo knows the answer. Tim Angelillo is the Founder and CEO of Sourced Craft Cocktails, the largest cocktail delivery service in the country. Sourced Craft Cocktails reaches 10 U.S. cities—and has plans to expand. Tim’s drive to help others and be a resource to struggling industries during the pandemic paid off, and he is here to share some inspirational advice. On this inspiring episode of Pitcher This!, Darren Fox talks with Founder and CEO of Sourced Craft Cocktails, Tim Angelillo. Tim discusses how he’s working to change outdated alcohol distribution laws, why being a resource to others and giving back is essential, how he maintains work-life balance, and much more. Stay tuned!
Apr 5, 2021
How an Alcohol Delivery Service Grew 6,000% Through A Pandemic
Corey Gerstner is the Vice President of Business Development at Bottlecapps, an alcohol delivery mobile app that helps your business deliver beer, wine, and spirits efficiently and effectively. Corey has been with the Bottlecapps team for almost five years, transitioning from Sales and Marketing Manager and Senior Director of Marketing and Client Services to where he is today. Corey was previously the Vice President and Managing Partner of CC Connex and has worked in sales and marketing for over a decade. He holds a bachelor’s degree in Marketing/Marketing Management from Texas Tech University. While at Texas Tech, Corey was also the pitcher for the baseball team and made it to the National Junior College Championships. In this episode… Have you ever wanted to order alcohol through an app? How did one business find a silver lining and grow 6,000% through the pandemic? What’s the best way to drink whiskey? Corey Gerstner is here to answer all of your questions. Corey Gerstner is the Vice President of Business Development at Bottlecapps, a revolutionary digital mobile app that helps your business deliver beer, wine, and spirits efficiently and effectively. He’s had over a decade of experience in sales and marketing, and is here to offer tips and tricks about growing your company and taking the leap into going digital. On this episode of Pitcher This!, Darren Fox sits down with Corey Gerstner, Vice President of Business Development at Bottlecapps. Corey discusses how his company found a silver lining through the pandemic, the benefits of digital marketing, his favorite whiskeys, and much more. You won’t want to miss this exciting episode!
Mar 29, 2021
How a Hazy IPA is Starting a New Conversation Around Mental Health
Hope for the Day is a nonprofit organization working to promote mental health education and proactive suicide prevention. Breweries worldwide are partnering with them to participate in their “Things We Don’t Say: Craft Beer for Mental Health” project. Together, they aim to help smash the stigma surrounding mental health and encourage people to have open discussions. Joel Frieders, Nicole Henzel, and Tom Halaska are all part of the “Things We Don’t Say” project, hailing from various backgrounds and breweries. Joel is the Director of Public Policy at Hope for the Day, Nicole is the Regional Craft Sales Manager at Malteurop Malting Company, and Tom is the Brand Alchemist at WellBeing Brewing Company. In this episode… Is there a correlation between mental health and craft beer? How can for-profit companies partner with nonprofit organizations to make a difference? Why are breweries the perfect place to start talking about mental health? And why is the nonprofit organization Hope for the Day serving up an IPA recipe on their website? To find out, the Pitcher This! podcast has invited today’s three guests to give us the scoop. Joel Frieders, Nicole Henzel, and Tom Halaska all come from different companies and backgrounds. They have banded together to create a beer, an ongoing conversation, and a collaboration with their project “Things We Don’t Say: Craft Beer for Mental Health.” You might be wondering how craft beer and mental health go together, and they’re here to tell you everything you need to know. On this episode of the Pitcher This! podcast, host Darren Fox sits down with Joel Frieders, Nicole Henzel, and Tom Halaska from Hope for the Day, a nonprofit aiming to remove the stigma around mental illness and promote proactive suicide prevention. Joel, Nicole, and Tom discuss their project “Things We Don’t Say: Craft Beer for Mental Health,” how they came together and got the project on its feet, the breweries that are involved, and much more. Stay tuned!
Mar 22, 2021
How to be a Successful Entrepreneur and Build your Brand
Zack Lister is the Founder and CEO of Bodega Brands, a Canadian-based family of brands working together to provide best-in-class beverage products to the hospitality industry. Some of Bodega’s popular beverage brands include Arte, cold-pressed and fresh juice mixers, and Hecho, a canned tequila soda. Before starting Bodega, Zack was CEO and Co-Founder of various companies, including Axiomm Technologies Ltd., Well Juicery Ltd., and Hubb Music. In this episode… Are you new to the entrepreneurial scene and want to grow your business? Do you want to expand into the alcohol and beverage industry but don’t know where to start? And most importantly, which tequila is best for a tequila soda? Zack Lister is here to answer all these questions and more on this episode of the Pitcher This! Podcast. Zack is the Founder and CEO of Bodega Brands, a family of brands that aims to provide best-in-class beverages to the hospitality industry. Building a startup from the ground up may seem daunting, but Zack brings his expertise front and center to talk about everything you need to know. On this episode of Pitcher This!, host Darren Fox talks with Zack Lister, Founder and CEO of Bodega Brands. Zack is an entrepreneur with over a decade of experience and has invested in multiple industries, including cannabis, cold-pressed juice, and now alcohol. They chat about Zack’s entrepreneurial advice, strategies for building your brand, how the alcohol and beverage industries are growing and changing, and so much more! Stay tuned!
Mar 8, 2021
The Key to Creating Beverage Brands for the Next Generation
Aimy Steadman is the Co-Founder and COO of Future/Proof, a cutting-edge company focused on developing innovative beverage brands for the next generation of drinkers. Future/Proof is the creator of BeatBox Beverages, a popular beverage brand that mixes fun, friends, and flavor into something that makes everyone party better together. Future/Proof was recently awarded one of Inc. Magazine’s Top 5000 Fast-Growing Privately-Owned Companies in America and is considered as a disruptor in the beverage alcohol market that provides innovative solutions that drive incremental profit in high-growth categories. Aimy is a founding Board Member and 2021 Board President of the emerging CPG group, Naturally Austin, and has received a handful of national and global accolades—most recently Austin Chamber’s A-List 2020. Aimy is considered a powerhouse in the beverage industry and her unique twist on alcoholic drinks has taken the world by storm. In this episode… Do you ever wander the aisles of a liquor shop in search of some wine, only to see the same boring boxes on every shelf? Are you looking for a drink that will shake things up and bring more life to your social events? If you answered yes to both questions, then you will definitely love the beverages brands that Aimy Steadman’s company, Future/Proof, has come up with. From a small idea in college to a successful company, Aimy Steadman and her team at Future/Proof have created some of the alcoholic beverage industry’s leading brands, including BeatBox Beverages, Brizzy Seltzer Cocktail, and Corkless. Future/Proof aims to quell all your worries about beverage brands becoming static and one-note, targeting the next generation of drinkers. Their unique twist on the alcoholic drink industry has taken the world by storm, and Aimy is here to tell their story. On this exciting episode of Pitcher This!, Darren Fox talks with the Co-Founder and COO of Future/Proof Aimy Steadman about all things drinks. Aimy shares what it was like to start her own company at 23, how they closed a million-dollar deal, the marketing strategies they’re using to appeal to younger generations, and much more. Stay tuned!
Mar 1, 2021
How a Degree in Ancient Greek Led to Marketing Wineries
Drew Hendricks is the President of Barrels Ahead, a marketing agency focused on accelerating organic growth for the wine and craft industry. Drew began his journey in the wine industry after graduating with a degree in Philosophy and Ancient Greek. He later earned his MBA in Entrepreneurial Finance and became a web developer for independent wine stores before expanding his outreach to other companies. Drew is also the President and Founder of Nimbletoad, Inc., a digital marketing agency specializing in web design, SEO, and PPC. In this episode… How can you make your winery stand out? Are there online strategies your company is missing out on that could be building your client list? And most importantly: what’s the best way to taste wine? You may think that some visually-pleasing branding and packaging is enough to gain traction, but there’s more that needs to be done here to tell your company’s unique story. With almost two decades of experience in online marketing strategies under his belt, Drew Hendricks is here to spill his tips and share advice on the wine and craft industry. So no need to let choosing which social media platforms to pursue consume you: Drew is here to help. On this episode of Pitcher This!, host Darren Fox talks with Drew Hendricks, President of Barrels Ahead, about his journey from philosophy and Ancient Greek to marketing wineries. They discuss his approach to online marketing, how to effectively tell your company’s story, and the importance of timing when it comes to your content strategy. Plus, Drew shares some of his favorite beverages. You won’t want to miss this fascinating episode of Pitcher This!
Feb 12, 2021
Making the Best of Social Media for Craft Beverage Brands
Marty McDonald is the Co-Founder and CEO of Bad Rhino, an award-winning digital marketing agency based in Philadelphia, PA. He has over 18 years of experience building and recruiting online marketing businesses. A craft beer connoisseur, Marty is the author of the book, Great Beer is Not Enough, and is also the host of the Taps and Tees podcast. In this episode… Do you want your business to have a successful social media presence? Are you struggling to gain traction and a following? Ever wonder what goes into digital marketing? Marty McDonald, the CEO and Co-Founder of the award-winning marketing firm Bad Rhino, has over 18 years of expertise in social media marketing, sales, and e-commerce—and he knows what you’re going through. Figuring out social media on your own can be confusing, challenging, and even disarming sometimes. But, with the right team and strategies in place, you can develop your online presence, grow your following, and increase your ROI. Take his word for it. Join Darren Fox on this episode of Pitcher This! as he talks to CEO and Co-Founder of Bad Rhino, Marty McDonald. Together, they discuss how Marty got started in the digital marketing industry, his tips and tricks for maintaining a following on social media, and his most important tactics for helping other companies increase ROI through their websites. Plus, Darren and Marty chat about their favorite craft beers and places to grab a drink.
Feb 12, 2021
IG Influencer Beer Babe Jess
Jessica Merritt is an Associate Creative Director and Beer Blogger in the Chicago area known best as Beer Babe Jess. Jessica crafts copy and creative branding for ad agencies and companies by day, and scours the nation for the best craft beers by night. Jessica has over 12 years of experience as a creative leader and writer and knows that an emotional connection is a must for authentic and successful branding. She has flexed her creative strengths for companies like ULTA Beauty, Hyatt Hotels, and Allergan, using her marketing prowess to showcase various breweries to the masses as the Beer Babe. In this episode… How much can social media really affect your business? What can brands do to boost sales and spread their message? Most importantly, what’s the difference between barrel-aged and sour beers? Jessica, better known online as Beer Babe Jess, runs a successful Instagram page that showcases beers of all kinds and behind-the-scenes glimpses at different breweries and brands. For Jessica, it’s all about making connections—and there’s no better way to connect than with a cold beer in hand. As the Chicago Beer Babe, she gives a taste of how beer brings people together, how brands create personal connections online, and her experience in the beer industry. Join Darren Fox on this episode of Pitcher This, where he talks with Associate Creative Director and Beer Blogger Jessica Merritt about the conversations seldom had about beer and the brewing industry. They also chat about her favorite parts of being a social media influencer, growing an online presence, and some of Jessica’s most memorable stories from her time in the beer industry. You won’t want to miss this exciting and thirst-quenching episode of Pitcher This!
Feb 12, 2021
How to Watch Your Customers Improve the Website Experience and Conversions - Idea Insights 360
Darren Fox, Founder and President, and Bill Skowronski, Director of Sales and Marketing, make up part of the team at Idea Marketing Group, a Chicago-based agency dedicated to producing high-quality websites and marketing strategies for businesses. Founded by Darren in 2009, Idea Marketing Group strives to create meaningful relationships with their clients and offers a multitude of strategies companies can take to grow their business and audience. Darren has over twenty years of experience in web design and marketing, is a successful keynote speaker, and likes the outdoors and craft beer. Bill shares that love of craft beer and has over a decade of experience creating and executing marketing plans. In this episode… How much can the design and look of a website impact your customer base? What are the basics to designing a concise and successful website? Should you be tracking user experience—and what tools do you use to do that? Whether you have answers to those questions, your business could be missing out on tons of revenue because of simple mistakes made with the design and accessibility of your website. So, how do you leverage your website for a higher impact? Darren Fox and Bill Skowronski have the answers for you in their Idea Insights 360 program. On this episode of Pitcher This, Dr. Jeremy Weisz talks with Darren Fox and Bill Skowronski of Idea Marketing Group about what makes a great website. Together, they share their tips for optimizing navigation, tracking heat maps, and improving your user experience. Ready to learn about using Google Analytics, heat mapping, and other software to gain insight into your customer’s behavior? All this and more on this informative episode of Pitcher This, with Darren Fox and Bill Skowronski!
Feb 4, 2021
Building a Standout Website with Darren Fox and Bill Skowronski of Idea Marketing Group
Darren Fox, Founder and President, and Bill Skowronski, Director of Sales and Marketing, make up part of the team at Idea Marketing Group, a Chicago-based agency dedicated to producing high-quality websites and marketing strategies for businesses. Founded by Darren in 2009, Idea Marketing Group strives to create meaningful relationships with their clients and offers a multitude of strategies companies can take to grow their business and audience. Darren has over twenty years of experience in web design and marketing, is a successful keynote speaker, and likes the outdoors and craft beer. Bill shares that love of craft beer and has over a decade of experience creating and executing marketing plans. In this episode… Do you know what goes into making a great website for your company? Are there really things you can do to make your website stand out? Done asking yourself questions and ready to learn some tips and tricks from experts in the field? Darren Fox and Bill Skowronski from Idea Marketing Group are here to share their knowledge on what audiences look for in a successful website, how important a website is for your business, the mistakes a company can make when launching a website, and much more. On this episode of Pitcher This, Darren Fox, Principal and Founder of Idea Marketing Group, and Bill Skowronski, Director of Sales and Marketing, share their strategies for website development, crafting a meaningful call to action, and connecting with an audience. You’ll even find out about some unique breweries in the Chicago area. You don’t want to miss this exciting and informative episode!