Ignite Digital Marketing Podcast | Healthcare Marketing Strategy & Tips | Alex Membrillo
Alex Membrillo
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Each week, the Ignite Digital Marketing Podcast digs into the digital strategies and tactics that help healthcare organizations accelerate growth. In 10-minute episodes, Cardinal’s digital marketing experts share the latest SEO, PPC, and paid social strategies, news, and tools that will help you build your digital presence and attract more patients.
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Mar 29, 2022
BONUS: Evolving Our Agency With You In Mind
We’ve been MIA, but that’s because we are evolving! Our mission is to help healthcare organizations reach and engage new patients, so they can get the care they need. With this in mind, our main focus has been developing a new website, creating new content for high-growth healthcare organizations, and expanding our service offerings.
We’ll be back in 2 months, ready to share more healthcare marketing tips, best practices, and strategies to optimize your digital marketing performance.
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Dec 13, 2021
#40 - The Marriage Between AI and Digital Advertising
In the past five years, there has been tremendous growth in the world of digital advertising. Machine learning and algorithms continuously improve to help digital advertisers reach and engage the right audience. The key is finding the perfect balance between artificial intelligence and marketers’ ingenuity. They each have their unique strengths and role in developing effective digital advertising campaigns.
Our hosts, SVP of Healthcare Marketing, Lauren Leone, Director of Paid Media, Nicholas Van Winkle, and Director of PPC, Alex Kemp discuss how far digital advertising has come, tips on how to improve your digital advertising strategy, how to use first-party data in a HIPAA compliant way, and how to distinguish when to use AI versus a marketer. Find out on this episode of Ignite!
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Dec 6, 2021
#39 Your Top SEO Questions, Answered
Have you found yourself stuck with an SEO problem and have no one to turn to? Well, you’re not alone! We asked healthcare marketers far and wide if they had one question about SEO, what would it be? We then gathered those questions and posed them to Cardinal’s SEO experts in this episode of Ignite!
Join our hosts, CEO Alex Membrillo, Director of SEO, John McAlpin, and Assistant Director of SEO, Jacquelyn Green, as they discuss: multi-location SEO best practices, optimizing your Google My Business listings, how websites and SEO go hand-in-hand, and overall SEO strategy. Hear how you can grow your healthcare organization through SEO and drive more business to your website.
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Nov 29, 2021
#38 How to Create Ads That Don’t Suck
If you are a digital advertiser, you know how important ad creative is to the performance of your campaigns. When managing your ad creative you must juggle different headlines, images, text, and CTA options for different placements, across different devices.
But great ad creative doesn’t start there. It starts by understanding the patient journey, their motivations and challenges, and providing real value through your offering.
Our host, SVP of Performance Marketing, Rich Briddock, says that the best way to get a patient to convert through your ad creative and messaging is to get rid of barriers and hurdles while conveying the value of your healthcare organization.
Tune into this episode of Ignite to learn how to develop ad creative that converts, the technologies you should use to deliver the best ads to your users, and examples you can pull from to improve ad creative at your healthcare organization.
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Nov 16, 2021
#37 - 5 Keys to Effective Paid Search Strategies That Generate More Patients
Healthcare organizations need to move their paid search campaigns from an efficiency-based optimization strategy to an effectiveness-based optimization strategy.
Why? Because more healthcare marketers are realizing that low cost per lead isn’t always a good thing. It could result in low-quality leads. High quality leads that actually become patients are more important than efficiency.
This episode lays out how to develop an effectiveness-based optimization strategy that leverages the power of artificial intelligence (AI) and lets humans do what they do best.
You'll discover the 5 components of successful paid search strategies; account structure necessary to use smart bidding strategies, including when it makes sense to consolidate; how to wrap new acquisitions into your paid media strategy; how operational needs impact the budget and bid strategies; and finally, how to improve lead quality, how healthcare organizations can choose the best strategy, and why your keyword strategy is essential to PPC success.
In this episode of Ignite, Nicholas Van Winkle, Director of Paid Media and Alex Kemp, Director of PPC cover the 5 components of successful paid search strategies.
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Nov 8, 2021
#36 - HIPAA Compliant Marketing with First Party Data
What if cookies go away? With iOS updates, platform changes, and privacy concerns plaguing advertisers; healthcare marketers must seek alternate tactics to collect data. That’s where first party data comes in.
First party data is information collected directly from the healthcare consumer. With care and an eye on HIPAA compliance, healthcare marketers can use this data to better understand their consumers’ behavior, demographics, interests, interactions, and more.
Our hosts, CEO, Alex Membrillo and SVP of Performance Marketing, Rich Briddock, discuss how to capture first party data while adhering to HIPAA compliance and the technology and processes needed to capture this data. They also discuss how healthcare marketers can use first party data to ramp up their digital advertising strategies.
Want to capture more patients by appealing directly to their needs? Tune in to this episode of Ignite!
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Nov 1, 2021
# 35 - How to Balance UX & SEO in Website Design
It’s no secret, there is an ongoing battle between SEO and website user experience (UX), as each discipline considers their own priorities when it comes to web design. After all, you want your site to be full of content and keywords to help search engines find you, but you also want your site to be easy to navigate and to convert visitors to patients.
Is there a happy medium? Is there a way to balance these two marketing disciplines? The answer is YES. Our hosts, CEO, Alex Membrillo, SVP of Performance Marketing, Rich Briddock, and Director of SEO, John McAlpin discuss how UX and SEO marketers can work together to create compelling websites that rank highly in Google and drive more conversions.
Wondering how SEO and CRO can work together to improve your website as a whole? Tune in to this episode of Ignite!
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Oct 25, 2021
# 34 - How Top-Performing Websites Drive Conversions
Want more conversions from your website? You might have implemented some of the best practices like fast page speed, a clear path for visitors, and a mobile experience. But for top-converting websites, these best practices only scratch the surface. For a deeper dive, join our hosts, CEO, Alex Membrillo, and SVP of Performance Marketing, Rich Briddock, on this episode of Ignite. You’ll learn more about why authority and credibility matter, simple changes that drive big results, and why mobile is essential; more now than ever before. With your healthcare consumer top of mind, these website changes will drive more conversions and create a better user experience at the
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Oct 18, 2021
# 33 - 6 SEO Principles That Make It Easy for Healthcare Consumers to Find You
Today’s healthcare consumers rely on search engines to find providers that can help improve their quality of life. And where are they looking to find these providers? The first page of Google.
It’s no secret - you need to be ranking highly on Google to make sure healthcare consumers can find you. But you also need to have a solid website that is built to support search engine optimization (SEO).
Wondering how you can do this? Join our experts, CEO, Alex Membrillo, and SEO Director, John McAlpin as they discuss the 6 principles to follow for creating your dream website, the best technologies to use for building your website with SEO in mind, and how UX can impact your website’s performance.
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Oct 11, 2021
# 32 - How to Get Patients To Your Door - Developing Your Healthcare Offer
What do your patients care about? That is the first thing you need to think of when developing an offer for your healthcare organization. Once you’ve narrowed that down, you can then start building out your unique offering(s).
No doubt, you need to stand out above the rest. Not only do you have to provide an offer that your patients care about, but you need something to differentiate your organization. Why? To be compelling and to get patients thinking that you might be the best provider for their needs.
Join our hosts, CEO, Alex Membrillo, and SVP of Performance Marketing, Rich Briddock, on this episode of Ignite to hear their tips on how to create compelling healthcare offers.
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Oct 4, 2021
# 31 - Top Healthcare Marketing Investments and Priorities for 2022
Can you believe the year is almost through? It’s true, and it’s time to start planning for 2022. Your competitors certainly are. As we look to 2022 and beyond, here are the digital marketing trends we’re keeping an eye on.
Our hosts, CEO, Alex Membrillo, SVP of Performance Marketing, Rich Briddock, and SVP of Healthcare Marketing, Lauren Leone, discuss what organizations are investing in to remain competitive, as well as the best marketing strategies for driving growth.
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Sep 27, 2021
#30 - Top Challenges Healthcare Marketers Faced in 2021
Marketing for healthcare organizations and medical practices presents a set of challenges unlike any other industry. A thorough understanding of how to overcome these hurdles is required for success in healthcare marketing.
Tune in to our 30th episode of Ignite as our hosts, CEO, Alex Membrillo, SVP of Healthcare Marketing, Lauren Leone, and VP of Performance Marketing, Rich Briddock discuss: how the iOS14 update affected healthcare marketers and Facebook Ads; the hiccups high-growth healthcare organizations face while factoring in local-level needs; and why you should use healthcare marketing best practices to scale your business to new heights in 2022.
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Sep 20, 2021
# 29 - Healthcare Marketing Trends Continuing in 2022
The end of 2021 is approaching quickly, and we are entering that time of year where healthcare organizations start planning Q1. What should healthcare marketers continue to implement in 2022, what marketing practices should they adopt, and what should they leave in 2021?
On this episode of Ignite, our hosts, CEO, Alex Membrillo, SVP Healthcare Marketing, Lauren Leone, and VP of Performance Marketing, Rich Briddock, take this time to reflect on the past 9 months and make predictions for 2022 that will help healthcare marketers prepare for what is to come.
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Sep 13, 2021
# 28 - Personalization in Healthcare Marketing
Personalization is the key to creating lasting relationships with patients. And while many were slow to adopt this mindset, most healthcare providers now know what they must do.
Engaging today’s patients requires knowing and accommodating each patient’s communication preferences, personal needs, and healthcare-shopping habits. Providers who deliver personalized experiences are rewarded with more personal patient connections, longer relationships, and increased revenue.
Tune in to this episode of Ignite as our guests, CEO, Alex Membrillo, and SVP of Healthcare Marketing, Lauren Leone, discuss personalization best practices while keeping HIPAA compliance.
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Sep 6, 2021
# 27 - SEO Best Practices for Merging Websites
How can a private equity firm get the most from a multi-location healthcare acquisition? Find and take advantage of efficiencies, restructure the website to support multiple locations, and do so while following SEO best practices.
In this episode, our hosts, CEO, Alex Membrillo, and SEO Director, John McAlpin, discuss why and when you should merge websites, how to develop a migration plan, and the best practices a high-growth healthcare organization can implement during their migration process.
BONUS: Tune in to hear John’s warnings about website migration.
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Aug 30, 2021
# 26 - How to Build The Perfect Healthcare Marketing Team
Structuring your marketing team is a huge undertaking. Marketing is an ever-changing industry, and as the industry changes, so do team structures and job roles. Depending on the size of your healthcare organization, it might make sense to keep certain roles in-house. Others might need to take some in-house marketing struggles and outsource them to an agency. But how do you decide what to keep in-house and what to outsource?
On this episode of Ignite, our hosts, CEO, Alex Membrillo and SVP of Healthcare Marketing, Lauren Leone, discuss how to structure the perfect marketing team for your organization, what capabilities should stay in-house, and how a marketing agency can be an extension of your in-house team.
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Aug 23, 2021
#25 - Top 3 Marketing Mistakes Healthcare Organizations Make
Too often, healthcare organizations waste time and money on the wrong digital marketing strategies. They focus on the wrong channels, use outdated best practices, neglect to test, or chase the latest hyped-up marketing strategy.
On this episode of Ignite, our hosts, CEO, Alex Membrillo, and SVP of Healthcare Marketing, Lauren Leone dig into the top three mistakes healthcare marketers commonly make—over-segmenting their Google Ads account, investing too much in organic social, and halting their SEO investment—and how to avoid making them again.
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Aug 16, 2021
#24 - Building Patient Pipeline To Replace Referrals
The pandemic disrupted the hospital and doctor referral pipeline, and a once steady pipeline of referrals dried up. While referrals have resumed, the pandemic revealed the vulnerability of relying on one patient source.
In this episode of Ignite, our hosts, CEO, Alex Membrillo, and SVP of Healthcare Marketing, Lauren Leone discuss how defining your USP, diversifying your marketing strategy, and exploring other digital marketing channels can replace your referral pipeline so your healthcare organization will never be left in that situation again.
Don’t depend on doctor referrals as your only source of new patients. Building a diverse lead pipeline ensures that your medical organization has a firm foundation to weather market disruptions.
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Aug 9, 2021
#23 - How to Create Transformative Patient Experiences
In fiercely competitive healthcare markets, your patient experience can differentiate you from other providers. Healthcare consumers expect the same level of convenience and service they find in other aspects of their lives. If it’s difficult to schedule an appointment, your website is outdated and cumbersome to use, or if your customer service lacks, they’ll go back to Google to find a provider that delivers the experience they demand.
In this episode of Ignite, our hosts, CEO, Alex Membrillo, and SVP of Healthcare Marketing, Lauren Leone, discuss how healthcare providers can create exceptional experiences across the patient journey, in both digital and in-person interactions. They dig into the technologies that reduce friction, the types of educational content patients seek, and how to craft communications that connect with patients, build trust, and deepen relationships.
Those that commit to transforming their patient experience will achieve better patient outcomes, build a re…
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Aug 2, 2021
#22 - The CRO Process: How to Make it Easy for Patients to Convert
If you’re generating a steady flow of website traffic, but your lead volume is low, your website experience might be to blame. Healthcare consumers have high expectations and will quickly bounce if they don’t find what they need. If you want to improve your conversion rates and generate more leads, you should consider conversion rate optimization (CRO). By aligning your user’s goals with your website experience, you can remove barriers preventing them from taking action.
In this episode of Ignite, our hosts, CEO, Alex Memrbillo, and VP of Paid Media & Analytics, Rich Briddock discuss what the CRO process looks like and how to conduct tests. Then, they dig into the specific tactics healthcare organizations can use to make it as easy as possible for prospective patients to convert.
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Jul 26, 2021
#21 - Build a Foundation for Better Marketing Measurement
As a healthcare marketer, how do you measure the effectiveness of a marketing campaign? In website traffic, clicks, or direct sales? While digital platforms make it easier to track engagement and conversions, determining marketing ROI can be difficult if you don’t have a plan. In this episode of Ignite, our hosts, CEO, Alex Membrillo, and VP of Analytics & Paid Media, Rich Briddock, discuss how to build a foundation for better marketing measurement through lead tracking on your website, and the technologies you can use to see what channels are driving the most patients.
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Jul 19, 2021
# 20 - How Link Building Can Help You Claim Page One Ranking
Why does link building matter for your healthcare organization? You don’t just need patients to find you; you need Google to find you and source you as a credible, trustworthy, and authoritative site.
Our hosts, CEO, Alex Membrillo and SEO Director, John McAlpin, discuss specific strategies and tactics healthcare marketers can use to develop their link building portfolio, boost their rankings, and increase their visibility on Google.
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Jul 12, 2021
# 19 - Why Being The Best Isn’t Enough: Finding Your USP
What is it that makes your healthcare organization stand out in a crowded digital atmosphere? Defining your unique selling proposition (USP) is the first step in determining what makes you different and why patients should choose to visit your practice. If you can't identify your USP, you'll have a hard time convincing patients to visit your practice instead of your competitors.
In this episode of Ignite, CEO, Alex Membrillo and SVP of Healthcare Marketing, Lauren Leone, discuss specific tactics healthcare marketers can use to define their USP and how it impacts their digital marketing strategy.
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Jul 6, 2021
# 18 - AI and The Future of Digital Advertising
Google’s algorithmic strategists continuously refine their approach. They have thus given us Smart Bidding. Essentially, smart bidding uses artificial intelligence (AI) to supercharge your auction strategy - your ads will appear for interested and highly targeted users. Smart bidding is the future of digital advertising.
Listen to our hosts, Cardinal CEO, Alex Membrillo, and VP of Analytics & Paid Media, Rich Briddock, as they discuss the ins and outs of Google’s AI technology, and learn how you can refine your digital advertising approach to reach the patients who are seeking your care.
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Jun 28, 2021
# 17 - How to Create a Marketing Agency RFP
Why are you sending a request for proposal (RFP) to a marketing agency? Your healthcare organization is probably looking for a quality partner to enhance your strategy and help you get patients the care they need. Listen to this episode of Ignite as our hosts, CEO, Alex Membrillo and SVP of Healthcare Marketing, Lauren Leone, discuss how to create a solid RFP, what research you should do before looking for a partner, how an agency can detect a genuine RFP, and how to find an amazing marketing agency who fits your needs.
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Jun 21, 2021
#16 - Google I/O - Conversational Search
Since Google began, they’ve had the goal of becoming more conversational in their search queries. Instead of forcing users to search with specific keywords, they want to make search more chat-friendly and easy to use.
At the Google I/O Developer Conference in May 2021, they released two new conversation technologies: LaMDA (Language Model for Dialogue Applications) and MUM ((Multitask Unified Model). They promise to change the way people search and improve search results for long-tail queries that Google hasn’t seen before.
CEO, Alex Membrillo, and SEO Director, John McAlpin, dig into these latest technologies, discuss why Google is pushing for conversational search, and share their thoughts on what the future of search looks like for healthcare marketers. The key for marketers is to not optimize for current algorithm technologies, but instead to optimize for where Google’s trying to go. Find out in this episode of Ignite.
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Jun 14, 2021
# 15 - Facebook Ads: Take Your Social Strategy to the Next Level
To help patients in the digital era, you need to be able to reach them online. One of the best ways to do so is through social media and, more specifically, Facebook. If you want to maximize your healthcare organization’s reach, build brand awareness, and nurture prospects until they’re ready to visit your office, then you need to consider Facebook advertising.
In this episode of Ignite, our hosts, CEO, Alex Membrillo and Director of Paid Social, Landon Daugherty discuss how to create effective Facebook Ad campaigns while maintaining HIPAA compliance, how to lower CPA using conversion driving campaigns, why brand awareness matters, and more. Enhance your healthcare organization’s Facebook Ad campaigns by giving this episode a listen!
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Jun 7, 2021
#14 - Top 3 Marketing Technologies Every Healthcare Organization Needs
For an industry that depends on the ability to reach people and provide care, healthcare still struggles to keep up with the latest digital marketing trends. Marketing technologies can help your healthcare organization elevate the patient experience and drive serious bottom-line results.
Cardinal Digital Marketing CEO, Alex Membrillo, and SVP of Healthcare Marketing, Lauren Leone, discuss the best marketing technologies healthcare marketers should use to manage reviews, listings, call analytics, and more. See how having the right tools helps you improve your marketing performance and ROI.
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May 31, 2021
#13 - Back to Basics: Building Your Healthcare SEO Strategy
If healthcare organizations want to rank on the first page of Google, they need a solid SEO foundation. That means having a scalable, organized, and efficient website that supports your content strategy and a strong backlink portfolio that tells Google your website is reputable.
In this episode of Ignite, CEO, Alex Membrillo, and SEO Director, John McAlpin, first dig into the foundational components of effective SEO strategies and then go beyond the basics and discuss the emerging SEO strategies, such as semantic search, that will help you stay ahead of the competition.
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May 24, 2021
#12 - The Future of Telehealth: a Hybrid Approach
The COVID-19 pandemic has fundamentally changed the way people receive care, and an unprecedented number of providers and patients have tried telehealth. As we adjust to post-pandemic life, many are questioning telehealth’s staying power. Will consumers continue to use virtual care?
In this episode of Ignite, CEO Alex Membrillo and SVP of Healthcare Marketing Lauren Leone discuss the future of telehealth and explore how virtual and in-person appointments work together to improve patient acquisition and retention. Get practical tips for communicating this new approach to patients and overcoming their objections.
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May 17, 2021
#11 - Introduction to CRO: How Understanding Human Behavior Can Improve Conversion Rates
Conversion rate optimization (CRO) is more than just design or analytics. It's about understanding human behavior centered around motivation. As a healthcare marketer, you want to make it easy for a user to convert into a patient. By creating ads, landing pages, and content that appeals to people’s aspirations, you’ll be able to persuade them to take the actions you want. They’ll feel understood and their bodies will release dopamine, generating feelings of reward, and suppress cortisol, eliminating feelings of stress. These kinds of behavioral insights form the foundation of effective CRO strategies. CEO, Alex Membrillo and VP of Paid Media & Analytics, Rich Briddock discuss how understanding human behavior can help you optimize conversion rates at your healthcare organization and increase patient acquisition.
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May 10, 2021
#10 - Call Analytics: Listen to Your Patients to Improve Conversions
In the healthcare industry, inbound phone calls have always played a significant role in the patient’s journey. By tracking calls with a dynamic solution such as CallRail, you can not only improve your practice operationally, but you can also use data synced to Google Ads and Google Analytics to optimize your ad campaigns in real-time. In this episode of Ignite, SVP of Healthcare Marketing, Lauren Leone, and CEO, Alex Membrillo discuss how healthcare marketers can use call analytics to get better marketing results, improve their business, and what to look for once they implement it.
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May 3, 2021
# 9 - How Consumer Search Behavior is Evolving
As search algorithms have become more sophisticated and able to provide better results, user behavior has evolved. Instead of searching with fragmented keywords, longer, more conversational queries are now the norm. Google trends analysts note that about 15% of daily searches have never been searched before.
CEO, Alex Membrillo and SEO Director, John McAlpin, discuss how user behavior and semantic search have evolved over this past year and how the pandemic has fueled more changes. If you want to increase visibility on Google, you need to understand what people are looking for, and then provide the right context and signals so search engines can deduce your content’s relevancy to the query.
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Apr 26, 2021
#8 - Why You Can’t Neglect Your Digital Reputation
Research shows that 60% of patients have decided against a healthcare provider based on negative online reviews. Your online reputation is too important to neglect. It influences patients’ perceptions of your brand and determines if they’ll choose your healthcare organization when conducting research online. SVP of Healthcare Marketing, Lauren Leone, and CEO, Alex Membrillo discuss the role online reviews play in the patient journey, how reviews impact local SEO, and the essential steps healthcare organizations need to take to build and protect their online reputation.
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Apr 19, 2021
# 7 - 2021 Google Ads Update: Say Goodbye to Broad Match Modifiers
In July, Google Ads will be rolling out a new update for its platform. They are taking away broad match modifiers and replacing them by expanding phrase match. By doing so, advertisers will be able to target a more-specific audience; their ads will match the intent a user is searching for. CEO, Alex Membrillo and VP of Paid Media & Analytics, Rich Briddock discuss the ins and outs of the Google Ads update and the reasons behind this new shift.
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Apr 13, 2021
#6 - The State of Healthcare Marketing in 2021
In the past year, the healthcare industry has experienced tremendous uncertainty and economic instability. Many questions remain on what the future of healthcare looks like and how marketers can connect with healthcare consumers. To help healthcare organizations navigate these challenging times, we conducted a survey with more than 100 healthcare marketers, executives, and providers on their top marketing priorities, challenges, and investments this year.
Cardinal Digital Marketing CEO, Alex Membrillo, and SVP of Healthcare Marketing, Lauren Leone, dig into the State of Healthcare Marketing in 2021 survey results and discuss the digital marketing strategies that will help healthcare organizations bounce back in 2021.
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Apr 5, 2021
#5 - Google Plans Big Moves in 2021: Are You Ready?
Google has big things planned for 2021. Several updates that have been postponed due to the pandemic are finally making their debut. Cardinal’s Director of SEO, John McAlpin, reviews Google’s mobile-first indexing and ranking shift and the upcoming Core Web Vitals update. Both will impact healthcare organizations and you need to get your website ready if you want to maintain your rankings. John shares some tips on how to evaluate your current website and what you can do to mitigate the impact—and even get a ranking boost over your competitors.
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Mar 29, 2021
#4 - How To Dominate Google With PPC + SEO
Smart marketers know it’s not SEO versus PPC; you need both. Alex and Lauren discuss how these two foundational tactics work together to increase brand awareness and your visibility on search. They answer the top question people ask: Where do I start? And outline an approach that marketers can use to build their SEO and PPC foundation and prioritize their digital investments. Lastly, they share ways you can glean insights from your Google Ads campaigns to improve your SEO and content strategies.
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Mar 22, 2021
#3 - Are Your Facebook Ad Campaigns Ready for iOS14?
The battle that has been brewing between Apple and Facebook is coming to a head and marketers need to prepare their digital advertising campaigns. As Apple’s iOS operating system upgrades to version 14, it is introducing privacy policies that will affect how Facebook handles ads. Our Director of Paid Social, Landon Daugherty, reviews the changes and shares recommendations to mitigate any negative impact.
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Mar 15, 2021
#2 - The Rise of Digital in Healthcare Marketing
This episode of Ignite takes a look at the biggest changes that have occurred in healthcare marketing in the past year. Alex Membrillo and Lauren Leone, SVP of Healthcare Marketing, discuss how the pandemic has accelerated virtual care adoption, shifted marketing messaging, and pushed more healthcare organizations online as they try to recoup patient volume.
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Mar 10, 2021
#1 - Healthcare Marketing Insights from Cardinal’s Experts
Welcome to the new Ignite Digital Marketing Podcast. We’re bringing together Cardinal’s top healthcare marketing experts to share the high-level digital strategies and tactical advice that will help you reach more patients and grow your organization.
This week’s episode introduces our experts:
* Lauren Leone, SVP of Healthcare Marketing
* Rich Briddock, SVP of Media Strategy & Analytics
* John McAlpin, Director of SEO
* Landon Daugherty, Director of Paid Social
They reflect on the impact the pandemic has had on the healthcare industry, how patients—and marketing—have changed, and share some recommendations for 2021.
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Aug 7, 2020
How Amy Marshall, Director of Business Development at Ohio Health, details how digital & traditional marketing combined with boots on the ground has helped ignite growth in their partner network
Amy Marshall walks us through how the healthcare industry must pivot business to provide COVID services to increase revenue through trying times. The willingness to change your business model within healthcare marketing will help keep your business afloat.
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Jul 28, 2020
How Paul Gross, CMO of National Vision, used digital marketing to spread awareness and increase patient acquisition for their optical retail locations
Paul Gross walks us through how the evolution of optometry marketing through the years has moved more to digital marketing to increase sales for National Vision. Then, he explains how personalizing ads and tailoring content for specific posts in certain areas will make the biggest difference in marketing successfully.
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Jul 10, 2020
How Matt Kelly, Salesforce Health & Life Sciences Account Executive, is Helping Medical Practices Grow with Innovative Marketing Technology
Matt dives into everything from CRM to e-mail automation & advertising options that all live within the Salesforce ecosystem.
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May 12, 2020
How Kurt Lee Hurley, CMO of American Family Care, is growing his urgent care group by implementing multi-local marketing best practices.
From SEO to PPC and Review Generation, Kurt and I cover all of the quickest wins to help achieve growth in a multi-local group.
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Apr 22, 2020
How Cody Lee, Vice President at Summit Partners, is scaling healthcare groups with effective marketing tactics deployed quickly & effectively
Cody walks us through how you can get buy-in for your maketing campaigns and how to keep yourself sharp amidst the changing world of digital marketing. Finally, we delve into how you can work on your attribution solution (that ryhmed!) without any fancy tools.
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Mar 17, 2020
How Leslie Gibbs is growing Modern Vascular in a big way in her first 75 days by identifying gaps in lead generation
Leslie Gibbs is wasting no time in prioritizing technology & lead generation at Modern Vascular. Listen in to hear all the marketing tactics she is deploying!
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Mar 3, 2020
How Hernando Ruiz-Jimenez is growing New York Presbyterian Hospital by building a comprehensive technology infrastructure and layering on advanced marketing strategies
Hernando walks us through how he is growing NYP, one of the world’s premier medical institutions affiliated with the renowned medical schools of Columbia and Cornell, is a leader in medical education, groundbreaking research, and innovative, patient-centered clinical care.
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Jan 3, 2020
How Chryssa Rich, Director of Marketing for Primary Health Medical Group, is staying ahead of the new competition in her market
Chryssa walks us through the variety of marketing & branding strategies she uses to maitain PHMG's status as the top dog in town.
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Dec 17, 2019
How Blair Primis is growing OrthoCarolina by Increasing Access & Improving the Patient Experience
Blair shares phenomenal tips on how he is adding online scheduling, more centers, and quicker visits to grow OrthoCarolina!
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Mar 29, 2019
How Jennifer Schultz is growing OU Medicine through efficient patient acquisition and a centralized marketing team
Jennifer walks through the details of how she and her team are increasing patient volume in a big way this year!
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Nov 12, 2018
How Ben Goodman, VP of Marketing for Carespot & MedPost Urgent Care, is focused on local brand awareness and using innovation to increase patient volume for over 100 urgent care locations
Hey everyone! On today's episode of Ignite I could not be more thrilled to have Ben Goodman on the line with us. Having worked with him for several years, I can tell you he is an extremely innovative marketer. He plans to continue growing CareSpot & MedPost through increasingly effective and trend setting digital advertising strategies. Listen in to hear the types of marketing he places emphasis on and what he is paying attention to as marketing in healthcare continues to evolve. Do NOT miss this one!
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Nov 7, 2018
How Christina Fleming, Vice President of Marketing at Windsor Healthcare Communities is starting with a brand and message first approach to growing Windsor
Hey everyone! On today's episode of Ignite I am honored to say we have one of the top healthcare marketers in the country on the line with us. Christina Fleming understands that it takes a consistent brand and message if you want to resonate with your local popluation. You don't want to miss this one.
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Oct 11, 2018
How Anaye Milligan, Director of Marketing for Houston Methodist, is focusing his team on lead quality and using technology to better understand marketing ROI
Hey everyone! On today's episode of Ignite I am excited to announce we have one of the top healthcare marketers in the country on the line with us. Anaye Milligan of Houston Methodist has been hard at work changing how we look at lead quantity vs lead quality and he shares his insights with us on Ignite!
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Jul 30, 2018
How Brandon Rhoten, Chief Marketing Officer of Potbelly Sandwhich Works is growing awareness through groundbreaking digital marketing strategies
Hey everyone! On today's episode of Ignite I am honored to say we have one of the top restaurant marketers in the country on the line with us. Brandon Rhoten has run the marketing for Wendy's and Papa John's and is now looking for brave marketers to help him lead the charge in growing Potbelly Sandwhich Works. You don't want to miss this one.
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Jul 3, 2018
How Brittaney Bethea is helping the Morehouse School of Medicine Grow It's Local Awareness
Brittaney shares tips on how she helps Morehouse's community involvement and awareness.
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Jun 14, 2018
How Jordan Silton is Growing Huge Websites Like Apartments.com Through Innovative SEO Tactics
Jordan Silton, Director of SEO Marketing, shares lots of tips on what it takes to grow 9 websites. You will be surprised to hear all the ways that he compares it to working at an agency.
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Apr 23, 2018
How Kat Cole Is Growing Focus Brands Through Creative Partnerships And Marketing Innovation
Even if you aren't in the restaurant space you are going to want to hear Kat's story on how she became COO and President of Focus Brands through a combination of tenacity & innovation as well as how she thinks apps like Uber Eats are going to impact our lives.
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Mar 20, 2018
How Matt Gove, Chief Consumer Officer of Piedmont Healthcare, is using innovation in healthcare marketing to continue to increase patient volume in a big way
Hey everyone! On today's episode of Ignite I am honored to say we have one of the top healthcare marketers in the country on the line with us. Matt Gove was the first to put reviews of doctors on a medical website and now he is the first to integrate with a CRM and tie back to campaigns as well as trying out chatbots. You don't want to miss this one.
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Mar 13, 2018
How Caprice Young, CEO of Magnolia Public Schools, Is Creating The Next Generation Of Brilliant Minds
Dr. Young goes into what it takes to create a great group of graduating students as well as giving us her advice on what it would take to keep our schools safe. This one is not to be missed!
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Mar 2, 2018
Rob Crews on what it takes to become CMO of a major brand like Church's Chicken
Brand and restaurant marketers . Rob revieals what it takes to climb the ladder of a large brand and gives details on exactly what it takes to land those big interviews. Very fun episode full of great insights on marketing and personal growth.
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Jan 18, 2018
Macallan Scotch Whisky Marketing Director Glen Gribbon On How He is Increasing Market Share Across the Globe
Brand marketers & scotch aficionados you won't want to miss this episode. Glen reveals a few of the ways Macallan plans to continue to gain market share across the world with specific tactics & partnerships. Very fun episode full of great insights on marketing & personal growth within organizations that Millennials need to hear!
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Jan 16, 2018
Kim Jensen-Pitts On How She Grew McDonald's, Cracker Barrel, and Taco Mac
Are you looking to get into a high level marketing role at a big brand? If so, you are going to want to hear from Kim who has done it all for huge restaurant brands. She has been a VP of Marketing for Ted's Montana Grill and owned her own marketing consultancy. Have a listen and ignite your growth!
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Jan 8, 2018
King of Pops CEO, Steven Carse, On How He Went From Being Laid Off to Selling 3 Million Popsicles a Year
Hey fellow CEOs and Marketers! On today’s episode, I had the pleasure of interviewing the CEO of King of Pops, Steven Carse, who has developed a brand that that everyone in the south has come to know and love.
Listen in to hear how Steven has navigated running and growing a family business and where he sees the greatest opportunities for growth in the coming years. You will hear his stories of landing his first major client and how he has managed to create a brand that all of us feel is a part of us. Steven’s story is inspiring and one that every aspiring Entrepreneur or marketer needs to hear!
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Dec 29, 2017
Ed Higdon, CEO of Lift361 On How The Retail Industry Is Going To Change In A Big Way
This is an interview with Ed Higdon where we dive deep on how he started his business and we gain insights into how he thinks the retail industry is going to continue to evolve in a big way in the coming years.
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