Sep 22, 2023
Ep047: Unlocking the Secrets of Financial Growth with Kirk McLaren
In today's illuminating episode, listen in as I chat with Kirk McLaren, founder of Foresight CFO, about thriving in finance and business. Kirk lifts the veil on the strategic growth CFO role beyond tasks. Discover pivotal client habits and Kirk's innovative fractional model. An intriguing question prompts Kirk's life-shaping reflections. Dive into Kirk's book exploring transformational practices. Thought-provoking topics include Tesla's budgeting, lean innovator Joe Justice, and the power of tales. I also share leadership lessons from my CEO collaborations. Finally, uncover a CFO's higher mission. Kirk illuminates the Growth CFO Certification, empowering professionals as strategic partners. If you seek financial stewardship strategies or a richer purpose, this episode presents a treasury of wisdom for cultivating sustainable growth in your organization and career.
SHOW HIGHLIGHTS
* This episode features Kirk McLaren, the founder of Foresight CFO, and we discuss his unique role as a growth CFO and the innovative tactics he uses to provide fractional CFO services.
* McLaren shares his three key habits for growth, which are crucial for any manager to adapt for successful financial management.
* We dive into McLaren's book 'The Growth CFO Void', which offers practical habits that can transform a manager's life and has been published in collaboration with Forbes.
* McLaren and I discuss the intriguing idea of Tesla's non-existent budgeting process and its influence from lean manufacturing guru Joe Justice.
* We also explores the importance of employees taking ownership of their numbers and the critical role of daily dashboard tools for effective financial management.
* McLaren highlights the importance of CFOs becoming true allies of the CEO, stepping beyond tasks, and helping in decision-making processes.
* We talk about the CR Growth CFO Certification, an initiative that empowers financial professionals to enhance their role as a CFO.
* We explore the importance of meaningful connections in the financial growth and management sphere.
* He touches upon how Foresight CFO uses a three-person team approach to provide fractional CFO services, and the importance of having a learning mindset for successful financial management.
* We conclude with a discussion on the bigger purpose of a CFO in a company and how their role is not just limited to financial operations, but also involves strategic decision-making and navigating the company towards growth. LINKS
Show Notes
Be a Guest
About IC-DISC Alliance
About Foresight CFO
GUEST
Kirk McLaren
About Kirk
TRANSCRIPT
(AI transcript provided as supporting material and may contain errors)
David Spray Hi, my name is David Spray and welcome to another episode of the IC-DISC show. My guest today is Kirk McLaren, the founder of Foresight CFO. Foresight CFO describes themselves as a growth CFO, and we learn more about what Kirk means by this. During the interview, we also learn about the three habits that all of his clients utilize to help grow their companies. We also learn about Kirk's unique three-person team approach to providing fractional CFO services. And then Kirk also gave me an answer to a standard question. I ask of what do you wish you knew when you were 25 years old? And his answer is different than anyone else's I've heard. So Kirk brings a novel approach to outsource CFO and I really learned a lot about what's possible with a fractional CFO. So I hope you enjoyed this episode as much as I did. Kirk. Welcome to the podcast. Kirk McLaren Yeah, David, I'm so glad that you invited me here to talk to your guests and kind of explore backgrounds, that kind of stuff. David Spray Well, awesome, well, thank you for being on. So first off, I'd like to thank you for your service to our country. So, thank you for that. Kirk McLaren Yeah, that was a long time ago, back in 1991, and I was a long way from the bullets but literally left school, joined the army, became a behavioral scientist and that's how I ended up going from Houston, texas, you know, growing up as a young man there, and then dropped out of school, and that's how I ended up going from Houston to Washington DC and stayed here ever since. David Spray That's awesome, so let's get right into it. Talk to me about your company. Yeah, oversight. Cfo. Kirk McLaren Yeah. So the company started I mean roughly 30 years building mostly private business. I did some nonprofits and some quasi government stuff with the telecom industry and then, 30 years into, I started to notice that business owners oftentimes I'm the finest guy, I can see a clear opportunity, but the business owners were hesitate, they'd hesitate on making decisions and sometimes the fall through wasn't strong. And so I came to learn that a lot of business owners, their business becomes the monster of their own making. Right, they got all these hats on, they go on vacation. They're actually working remotely versus enjoying other things in their life like their family. And meanwhile, most CFOs including me, you know we occupied ourselves with financial management, the accounting operations, maybe treasury. If it's a bigger business, there could be like import, export taxes, kind of the things where your expertise come into play. We focus on those kind of things instead of alleviating the CEO's pain. So around 2015, I mean I kept getting hit in the head with things in life where, hey, maybe there's a better way, right, yeah, yeah, maybe, right, you know, things keep coming in and maybe I should pay attention to something here. And so in 2015, it started to reimagine that the CFO's role as a true navigator with the CEO, and by this I mean you know, learning. You know, as a CFO, a navigator side by side with the CEO, learning how to help the CEO escape the owner's trap. Like you know, they were born. There's something that the CEO is really good at but they're oftentimes not doing. They're not focused on that area. So how do we help them focus on that area? And how does, as a CFO, how do I collaborate with subject matter experts across the company, like like the CMOs and the salespeople and delivery people to help them obliterate the obstacles to growth? Right? So it's a broader partner than just the financial operation. And then you know, at the same time, while doing that, it's definitely those financial habits or profitability that allow us to see okay, where are we coming from, where are we going to? That was really the birth of the foresight CFO. It just kept seeing that business owner or private companies they get hung up, they're trapped, you know, by their business and so maybe there's a better way. David Spray That's where it all started, and so the foresight and the name means, I guess, looking forward instead of backwards no-transcript. Kirk McLaren Yeah, yeah, like, where do you want to? You got a business, you got into your business for a reason. What is your destination? Where do you want to end up? And a lot of times for me, I'm a big freedom guy. I mean, I want you know. I want freedom of time, freedom of money. I want freedom of purpose to do what I really care about, versus being tethered to some obligation that's not worthwhile. So that's the force. David Spray Don't forget the fourth. Don't forget the fourth freedom, freedom of relationship. Kirk McLaren Yeah, that's a big one right. So, dave, what does that mean to you? David Spray freedom of relationship, what it means associating, you know, serving who I want to serve, work with who I want to serve. So the reason I knew the fourth freedom was because I've spent many years in strategic coach, which is probably where you learn the four freedoms as well, I'm guessing, or from Dan Sullivan. Kirk McLaren Yeah, dan Sullivan, strategic goals are brilliant and so, but that's a key point when you can actually choose who you work with, you're both inside and outside. You know that's liberation, it is. Dav…