Brainsurfing with Heather LeFevre, Author & Founder of the Strategist Survey
Play • 1 hr 4 min
Since I read and enjoyed Heather's Brain Surfing book, I asked if she'd join me for a recording of the podcast. I've been in regular contact with Heather for the past few years given I help with the team analysing the data to make the Strategist Survey happen.    Over the course of the conversation we learn more about planning & strategy in advertising, how Heather started her career in advertising, her views on brands and marketing, some of the large project she worked on like Burger King's Whopper Virgins with CP+B, the beginning of the Strategist Survey (previously named Planner Survey), her travels with different mentors, learning from 9 top strategists around the world preparing for the Brain Surfing book and of course more about the contents of the book itself. Enjoy!   You can purchase Brain Surfing on Amazon or check it out on Goodreads.   Some of the information mentioned in this episode:
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