Disney Strategic Alliances & Radical Toymaking with Jack Riback
Play • 1 hr 2 min

In this podcast episode I have a fascinating conversation with Jack Riback, who created and headed the department of Strategic Alliances for Disney Studios. I met Jack quite randomly while listening to jazz at the Green Mill Lounge, in Uptown Chicago, got talking and it seemed he had interesting stories to tell so I invited him for a recording. That said I also have to apologize for the quality of the sound, we had a few technical issues and I ended up calling Jack's phone, which didn't turn out to be as good a sound quality as I'd hoped.

I still think Jack's behind the scenes anecdotes of brokering deals Disney Studios and McDonald's Happy Meals are brilliant, as well as him sharing stories of creative different businesses.

In other news, as I mention at the beginning of the show, I am looking for new contracts and clients at the moment, so if you have questions about your brand and marketing strategy please don't hesitate getting in touch.

A few things mentioned in the episode:

  • The Green Mill Lounge
  • University of Illinois 
  • Marketing advertising
  • DDB
  • Bernbach
  • VW
  • Iconic VW ads / Think Small
  • Dancing Nixon Box (Howdy doody time)
  • Urban Cowboy with John Travolta
  • GAP
  • Tempo
  • Time
  • Newsweek
  • Named a "Radical Toymaker" 
  • Uber
  • Facebook
  • VR
  • Target
  • Wallmart
  • Disney Studios
  • Department of Strategic Alliances
  • McDonalds
  • Happy Meal
  • History of Fun - Happy Meals / Polygon
  • Who Framed Roger Rabbit 
  • The Little Mermaid
  • Sears
  • Michael Eisner
  • Jeffrey Katzenberg
  • Steven Spielberg
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