After the past two weeks delving behind the scenes of Ed's tabletop game crowdfunding project, we're having a branding and marketing moment. I caught up with my ex-colleague and friend Sid Loyal, a brand strategist with extensive experience in different Asia-Pacific countries, from India to Singapore and Australia. I thought it would be interesting to hear from his perspective about strategy for the advertising and marketing industry in Asia-Pacific.
Sid has great stories to share about how he started in the advertising industry, what he learned along the way, his extensive sneakers collection and a little of what's going on in India for brands and creative communications.
A few links to the information mentioned: