Shaqir Hussyin - Creating The Optimum Selling System
Play • 1 hr 17 min

Today’s show with Shaqir Hussyin left a deep impact on us. We were totally lit up about the concepts we learned! Shaqir is a guy who thinks on a whole different level that’s bigger and clearer and has his priorities straight on how he engages in business. He focuses on the right priorities, and he’ll explain how he does that to get such amazing results. At the end of the day, you’ll walk away with a bigger way of thinking. 

Shaqir grew up with an abundant mindset which helped to take him to where he is today, coming from literally nothing to a life with multiple 8 figure businesses. He is able to turn companies into something mega huge in a short time. He breaks down his process and how you can think differently when it comes to your business, which includes concepts such as acquiring an email list without the grind. He lets us in on how you can swipe his approach and use it for your own business.  When you are done, make sure you check out our other shows with David Jenyns and Michael Gerber on setting up systems to create more time and scale profits. 

The secret to making this offer work is understanding that, when you have a funnel that has the ability to convert the right audience into a high ticket sale, traffic is endless and comes in abundance.” - Shaqir Hussyin

Some Topics We Discussed Include:

  • Online marketers are not the only ones who drive Lamborghinis - surprise!
  • How a boring business model gets repeat high ticket sales
  • Making the switch from low ticket to high ticket offers
  • The marketplace is not as crowded as you think
  • How to use thinking time to your advantage
  • The beauty of partnering up and using other people’s email lists
  • Three variations of webinars and which one is Shaq’s favorite
  • The secret to making high ticket sales convert
  • The one important thing to have when you are attracting customers who have a lot of money to spend

Resources From Shaqir Hussyin:

References and Links Mentioned:

Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies
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Jason Swenk
Should Your Marketing Agency Pitch for Free?
Are you tired of losing time and money on RFPs? Do you want to start charging for creative strategy? There's a long-standing debate in the agency world about whether or not we should pitch for free. It all comes down to knowing when and how to position a paid strategy. In this episode, we'll cover: * Pitching new clients vs. organic agency growth. * How your agency can get paid for the pitch. * Should your agency ever work for free? I talked to Aleena Mazhar, Vice President and Managing Director of the Experiential Division of Fuse Create, a marketing and ad agency based in Toronto. Aleena is a self-admitted addict to the fast-paced nature and constant problem-solving of the agency culture. Aleena has experienced both organic growth in her agency as well as growth fueled by pitching the agency's services through the traditional RFP process. She is here to talk about both methods and when it's ok to give your ideas away for free. Pitching New Clients Vs. Organic Agency Growth Aleena says she and her partners at Fuse were fortunate that when they created their agency, they each brought clients with them. This fueled a lot of organic growth, as the agency leaned on these existing clients for input on how to expand their services to meet their needs. This helped build a stronger relationship with their clients. By being responsive to their needs Fuse was willing to grow alongside their clients. It also brought new business through word-of-mouth from those satisfied clients. How Your Agency Can Get Paid for the Pitch Aleena feels you should not be pitching for free. Pitching for free is essentially giving away your creative vision to a company that could ultimately decide they don't want to work with you. Your time and your agency's creativity deserve compensation. How do you get paid for the pitch though, particularly in an industry where free pitches are commonplace? One way involves assisting an existing client in developing a strategy for their RFP on an upcoming launch. By getting your team involved in strategizing with the client on what they are looking for, you ensure your team's work isn't being given away. You also position your agency to win the proposal since you have been involved from the early stages and have helped develop the proposal requirements that you must meet. Additionally, there is comfort for the client in working with a team they have already become familiar with. Should Your Agency Ever Work for Free? While the preference is getting paid for creativity, Aleena says there are projects the agency will pitch for free because they are simply so enthusiastic about the work. They're willing to take the risk just to be involved in it. As a smaller agency, very selective with the clients they work with, Fuse can't afford to do free pitches often. However, if it's the right fit; the right size, the right niche, and the right service needs - it's a no-brainer. "In your heart, you know when it's the right thing to do," she says. With those unicorn opportunities too big to risk putting the client off with a paid pitch, Aleena says it's important to involve all levels of the agency team. This reinforces the feeling of transparency that builds trust between the client and the team and helps the client feel that his or her needs are of the greatest importance to the agency. Would you like a 90% close rate on the deals you want? It took my agency years to develop a solid foot in the door offer that converted at a high rate. And, Ian has spent the last 10 years developing his too. That's why we decided to collaborate and create the FITD framework to share with other agency owners. If you want to learn more check out FootInTheDoor.com. You can discover the exact framework that Ian and I created so you can be successful. Close deals faster, stop giving away strategy for free and win the deals you want. When you have the right framework, you will find your sales process is scalable. You can even step away from sales and so you can spend your time working on the best.
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The Email Marketing Show
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Get Your Emails Delivered (And Avoid The Spam Folder) With Adrian Savage
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Business of eCommerce
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Jeff OxfordFounder and CEO of 180 Marketing Show Notes eCommerce SEO is a different scale and sizeLink build strategiesProduct ReviewsHARO - Help a reporterGuest PostsReach out, send your bioTop blog listsBudget< $100 per link - Bad$200-300 - More common whitehat linksSend examples of past linksAsk if they own the blogs Sponsors: PrisyncSpark Shipping Links: https://www.180marketing.com/https://linkhunter.com/ Transcript: Charles (00:00): In this episode of the Business eCommerce I talk with Jeff Oxford about whitehat link building for e-commerce. This is a business of eCommerce episode 156. Charles (00:20): Welcome to the business of e-commerce the show that helps e-commerce retailers start launch and grow their e-commerce business. I'm your host, Charles Palleschi with Jeff Oxford. Jeff is the CEO and founder of one 80 marketing and SEO company focused exclusively on SEO and content marketing for e-commerce businesses. As Jeff on the show today, talk about link building specifically for e-commerce businesses. There's definitely some nuances that make link building different when it comes to e-commerce. So I think he really digs into that and this is his focus. So he brings some great tips that I think really everyone should listen to. It's something that link building isn't talked about that often it's something that I think a lot of folks kind of focus more on the on-page more and some, some other factors when it comes to SEO. But I think link building really is one of the keys to making your SEO strategy work. Charles (01:14): And Jeff really goes deep and specific when it comes to e-commerce link building. So I think you should watch the entire show. He gives three strategies on how to build links and some concepts on budget. And we should be looking at if you're thinking of getting into us. So let's get into the show and listen right to the end. He also talks about his product which I think is actually great. You should check out I'll link to in the show notes. So let's get into the show. Hey Jeff, how are you doing today? I Jeff (01:42): Am doing great. Charles, how about yourself? Charles (01:45): Doing good. Thanks for coming on the show. I've had a few guests there in the past. Talk about SEO, but kind of more of a focus on link building. I feel like that's not something I've touched upon at least here in the past. So I'm kind of excited to get into that aspect of it real quick. First one, any marketing you're the founder, how you've been doing SEO for, for how long Jeff (02:07): I would do an SEO for about a decade now, mainly on e-commerce sites. So I'm little side stories. I've built my own in the past, back in like 2012, built my own e-commerce sites, drop shipping sites had success there and then decided just to kind of pursue the e-commerce marketing side of it and focus less on the operations. Charles (02:27): How would you say? So when you say you focus on e-commerce, how is e-commerce SEO different than, you know, if I'm a SAS or whatever any other sort of company, how has e-commerce SEO different? Jeff (02:40): I'd say the bit, one of the biggest differences is just the scale and size. I mean, of course you can have a small e-commerce site. That's just selling a few products. Maybe they have like a small catalog under 10 products. In which case that's going to be pretty similar to how you'd approach SEO for a SAS or your typical brochure website. We, when you start having a website with, you know, hundreds of thousands of products and dozens or hundreds of categories, it's a whole nother, separate set of challenges. And the biggest difference is just prioritization. Prioritization is super critical. You know, you don't have all the resources in the world to make, you know, optimize every change perfectly. So you have to prioritize, you know, apply the 80 20 rule, which products and categories can bring the most results and traffic.
47 min
Business Lunch
Business Lunch
Roland Frasier
How To Grow In A Shrinking Industry, With Jeff Charlton
On Business Lunch With Roland Frasier Podcast, we talk a lot about Acquisitions. Not only Is this subject one of Roland’s superpowers, but it’s arguably the fastest way to build wealth. Today’s episode demonstrates that perspective, with a conversation between Roland Frasier and Jeff Charlton.  Jeff has been in a shrinking industry since Day 1. But his company (an expert direct response marketer/publisher) has been able to thrive by acquiring businesses along the way. Jeff Charlton breaks down some of those deals and the overall strategy that has enabled Graphic Connections Group to rise to the top (and stay there). In more recent years, Roland ‘bought’ into Jeff’s company, and that has, of course, been a win that keeps on winning (for everyone involved). If you’re looking to bolster your business, expand and increase your margins, listen today for a practical plan.  “You can not get too hung up. You have to be ready to walk away. I try to put forward a win-win scenario at all times, and if they don’t see the win, then you can’t force it.” Jeff Charlton If this episode is helpful to you, please share it with your business-minded friends, and remember to hit the SUBSCRIBE button on ApplePodcasts. Listen today for, * The two types of people that will want to sell their business. * How he identifies businesses to buy. * The very specific, personal sales letter he uses to find deals. * His thought on working with a broker compared to negotiating directly. “They deserve the commission, but what I do when there is a broker is I try to talk to the people directly anyway, make the deal and then go back to the broker and say, here’s the deal.” Charlton. * Knowing when to walk away from a deal. * The key value he was offering closing businesses. * His philosophy on taking on business debts. * What he was actually looking for in the companies he acquired. “I was buying customer lists. I didn’t care about the equipment. In fact, in most cases, we backed up a dumpster to their office and threw everything in the dumpster”. Jeff Charlton. Today’s Top Takeaway The deal that you don’t do today is often the deal that comes back around (and is even better). Know when to walk away. Did You Know?  We send out a weekly memo filling you in on the highlights of the episodes so that you never miss an episode that’s on point for you? Plus, it’s a ‘hear it here first’ kind of thing when Roland is up to something exciting. We want to grow this subscriber community, so in exchange for your email, we’ll enter you to win some Apple Airpods so you can listen to the show in style (or gift them to someone you think would be a fan of the podcast). Here’s that link!  You can also find us on these platforms here. Follow Jeff Charlton On LinkedIn Follow Roland Frasier On Facebook  On Instagram  Through his Website  Also Mentioned In This Episode Get a free book from our partners at Conversion Fanatics. Follow Business Lunch Podcast On Twitter On YouTube
29 min
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