High Energy Marketing
Ajax Union, LLC
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A Q&A podcast interviewing the CEO of Ajax Union, Joe Apfelbaum, about his book “High Energy Marketing.” Each episode will review a different chapter of Joe’s book sharing valuable tips on everything you need to know to properly grow your business online.
Available episodes
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Apr 30, 2023
Most Popular Social Media Platforms
How can you successfully navigate different social media platforms to grow your business? In this episode, Tami and Joe discuss what you need to know about the most popular social media platforms. They talk about the best social media platforms for B2B business, the ones that you should use for your business, the types of people that use each social media platform, and more!
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Mar 30, 2023
Search Engine Optimization
If you want to start generating traffic organically, then you’ll need to learn all about SEO! In this episode, Joe and Tami talk about what search engine optimization is, how to start an SEO campaign, how to monetize your traffic, tools you can use, the different types of SEO, and how to leverage each type to grow your business.
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Feb 28, 2023
Using PPC and Google AdWords to Test
If you want to start testing your keywords for your paid and organic strategy, you’re going to need to understand the basics of PPC and Google Adwords. In this episode, Joe and Tami talk all about paid advertising, search engine optimization, how to test keywords, and more!
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Feb 2, 2023
Understanding The Three Main Traffic Sources For Leads
Once you have your marketing funnel set up, all you need is traffic. In this episode, Joe and Tami talk about the three main traffic sources for leads: search engines, social media, and email marketing. They discuss each traffic source in detail, how you can get leads from each, how to leverage them to grow your business, how to figure out how your competitors leverage them, and the importance of having a strategy.
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Dec 30, 2022
The Purpose of Marketing Analytics
What gets measured gets done! What gets measured gets managed. In this episode, Joe and Tami talk about the importance of marketing analytics, what metrics you should track, what those metrics tell you about your business, and how you can use them to make decisions for your business.
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Nov 30, 2022
Creating The Right Email Automations
What’s email logic and why do you need it? In this episode, Tami and Joe discuss everything you need to know about creating the right email automations. They talk about what kinds of emails you should have, what kinds of waiting conventions you should install, how to end your automations, and how to strategize multiple automations to nurture your leads at each step of the funnel.
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Oct 31, 2022
Should I Be Using a Webinar To Promote My Business?
Should you use a webinar to promote your business? In this episode, Joe and Tami talk about what webinars are, how to decide if your business could benefit from having one, the pros of having one, how to leverage webinars to expand your influence, and more.
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Oct 1, 2022
Lead Magnets Your Ideal Clients Actually Want
A lead magnet is a marketing asset that compels a lead to give you their contact information in exchange for value. In this episode, Tami and Joe talk about what lead magnets are, how to use them at every step of the funnel, why they’re important, how to generate ideas for lead magnets, and much more.
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Aug 1, 2022
Do You Still Need A Website These Days?
Do you still need a website these days? With the rise of social media, some people say that your LinkedIn profile is more important than your website. In this episode, Tami and Joe discuss what websites are for, how they play a role in your marketing funnel, how they aid in talent acquisition, and why they are an important touchpoint for all of your marketing efforts.
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Jul 1, 2022
The Benefits Of a Style Guide and Marketing Briefs
What is a style guide and a marketing brief? Tami and Joe answer these questions and talk about the importance of having both when you execute your marketing strategy. They discuss what style guides and marketing briefs include and how they inform your marketing on a day-to-day basis.
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Jun 1, 2022
The Best Way To Prepare Content For All Your Marketing
So you have your marketing strategy, but do you have your assets? In this episode, Tami and Joe talk about the best ways to prepare content for all your marketing. They discuss the importance of creating content per stage in the marketing funnel, understanding your target audience’s pain points, creating strategy briefs, and more.
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May 1, 2022
What Is A Marketing Funnel?
What is a marketing funnel? Tami and Joe talk about what marketing funnels are, what stages they have, the kinds of content you should create for each stage, how to build trust, when to sell, and more!
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Apr 1, 2022
Marketing Is About Testing
Marketing is about testing. In this episode of "High Energy Marketing," Tami and Joe talk about why testing is so important in marketing, how to come up with a testing budget, how long testing should last, ROI, and more!
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Mar 1, 2022
How Do I Know How Much To Invest In Marketing?
How do you know how much to invest in marketing? Tami and Joe talk about some of the key factors to consider before investing in your marketing budget, the five elements of a marketing budget, and one-time vs reoccurring investments!
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Feb 1, 2022
Prospects vs. Leads vs. Qualified Leads
Is every contact a lead? Tami and Joe talk about the difference between a prospect, a lead, and a qualified lead. Listen now!
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Jan 24, 2022
The Difference Between B2B And B2C Marketing
Do you know the difference between B2C and B2B marketing? Tami and Joe talk about the key differences between the buyer journey in these industries.
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Dec 1, 2021
Understanding Direct Marketing Vs. Branding
When people start a marketing campaign they often confuse branding and direct marketing. In this episode, Tami and Joe discuss the key difference between branding and direct marketing, how to decide when to use one over the other, how to balance your budget for both, how much ROI they generate comparatively, and more!
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Oct 20, 2021
How to Develop a Marketing Budget for your Business
There are no expenses in business, only investments. In this episode, Tami and Joe discuss where to start with your marketing budget, how to track your marketing expenses, the factors you should consider before setting a budget, and more!
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Sep 28, 2021
Should You Hire An Agency Or Freelancer Or Do It Yourself?
Should you hire an agency or freelancer or just do it yourself? In this episode, Tami and Joe discuss the difference between hiring in-house or externally, the pros and cons of using freelancers, how agencies can help a business reach its goals, how to decide between hiring a freelancer or an agency, and more!
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Jun 4, 2021
Do You Have A Lead-in Product?
Do you have a lead-in product? In this episode, Tami and Joe discuss what a lead-in product is, why it’s important, how to choose one for your business, the right time to up-sell your clients, examples of lead-in products, and more!
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Jun 4, 2021
A Marketing Strategy Is Not A Business Plan
A Marketing Strategy is not a Business Plan! In this episode, the team at Ajax Union talks to Joe Apfelbaum about how a Marketing Strategy differs from a business plan, how to develop a marketing strategy, the risks of doing marketing without a plan, factors that stop business growth, and more.
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