Finding Purpose By Giving Back with Laura Hutfless
Play • 52 min

When Laura Hutfless was struggling to find her purpose as an employee, she decided to create new purpose for herself by starting a company dedicated to giving back. Laura co-founded FlyteVu, a Nashville-based, full-service entertainment marketing agency that uses the power of pop culture to connect brands with customers. Since starting the company in 2015, Laura has helped grow FlyteVu’s client roster to include companies like American Red Cross, Barefoot Wine, Cracker Barrel, Drybar and Spotify. They also created the first ever Super Bowl Ad with an all-woman team for Bumble with Serena Williams. FlyteVu was named to the Inc 5000 Fastest Growing Private Companies in America list, and their campaigns have even won a GRAMMY and an Emmy. 

In spite of all of these accomplishments, Laura is most proud of the way FlyteVu has been able to help others. The company has donated more than $750,000 to a wide range of nonprofit organizations in the past five years. Laura is especially passionate about mental health, substance abuse disorder, addiction and trauma, and she serves on the board of The Onsite Foundation, where she helped develop a trauma-informed therapeutic program called “Triumph Over Tragedy,” which provides tools, support and community for survivors of mass shootings. 

In This Episode: Laura discusses some of the most important lessons she’s learned about leadership in the past five years of building her company, from managing different communication styles to dealing with self-doubt. She also shares about her passion for giving back to the community and investing in others, and she explains how a painful loss has inspired her to develop a new resource for mass shooting survivors. 

Episode Highlights:

  • How to do more of what you love as an entrepreneur (2:27)
  • Laura’s journey of deciding to hire a leadership coach (10:19)
  • Finding new ways to innovate (12:58)
  • The importance of maintaining a sense of purpose (15:30)
  • Dealing with failure and self-doubt (24:55)
  • Working with others who have different communication styles (33:53)
  • Finding the gift after loss (46:11)

Sponsor: This podcast is sponsored in part by Piccolo Marketing, providing outsourced marketing professionals for business owners.  Piccolo Marketing is our  go-to resource when it comes to comprehensive marketing strategies and execution. Learn more here.

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