HerPaperRoute Podcast - Website Investing: Buy, Scale & Sell Niche Sites
Chelsea Clarke
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The HerPaperRoute Podcast uncovers the smartest growth-hacking strategies and systems for website investors to buy, scale and sell niche sites. We dig into affiliate marketing, list building, content marketing, monetization, and all things blog flipping. As a niche site investor, you can make more paper. You just need a plan. And we're here to deliver it to you. Hosted by niche site investor and Business Intermediary Chelsea Clarke of HerPaperRoute.com and BlogsForSale.co.
Available episodes
Newest first
Oldest first
Aug 23, 2021
037: Why Haven't You Trademarked Your Blog And Business Yet?
Today we are covering why your business needs to be trademarked and what can go wrong if it isn't. Lawyer and Youtuber Erika Kullberg is here to help us with this. Plus, Erika shares the biggest things that helped her grow her Youtube channel to over 100,000 subscribers in less than 2 years!
Resources mentioned
» Partner code discount: Use code CHELSEAVIP to save 30% off the Trademark Bundle at https://herpaperroute.com/mark
» Join the HerPaperRoute Society mastermind/group coaching experience: https://herpaperroute.com/lab/
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Jun 1, 2021
036: Mindset Hacks To Slay Productivity
Brentney Parks of Total Fit Boss Chick is a certified coach, mindset and productivity strategist, podcaster with a top 20 Entrepreneurship podcast, and mom. She's on the show today to show us how to hack our mindset and calm the chaos in business so that we can slay productivity.
* Start A Blog Course - Free Access
* ConvertKit free trial + Email marketing mistakes workshop bonus - Get this deal here
* Our favorite blogging tools herpaperroute.com/tools
* Brentney's site & podcast totalfitbosschick.com
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May 12, 2021
035: Niche Site Traffic Growth Without Pinterest
Can your young niche site really get 70,000 page views without Pinterest? Our guest Carrie Smith Nicholson says YES. Carrie outranks government websites with her young local travel blog by following a specific SEO growth strategy. One that does not use Pinterest or email marketing, at all.
* Niche site startup class - enroll free
* My favorite blogging tools - check out the vault here
* Buy a niche site - view listings
* Sell your niche site - Apply and get a free valuation
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May 2, 2021
034: Growing Niche Sites That Earn $100k Per Month
Growing Niche Sites That Earn $100k Per Month: Today we are digging into the inner workings of niche site development, with guest Lauren McManus.
Lauren is a globe-trotting digital nomad who earns over $100,000 per month from her 2 niche sites.
* Chelsea's favorite blogging tools
* Buy/Sell niche blogs at BlogsForSale.co
* Lauren's course 6 Figure Blogger
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Apr 15, 2021
033: Blogging Habits To Double Your Income And Free Time
Do you have productive blogging habits? How about systems in place to ensure that you double your income while doubling your free time at the same time? Sound too good to be true?
Sensi Charlery of the Secluded Thoughts Podcast is on the show today to share the blogging habits and mindset shifts that have helped her find success as a blogger and blog flipper.
Bonus: Blogging tools https://herpaperroute.com/tools/
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Apr 7, 2021
032: 5 Steps To Sell Niche Sites For 5 Figures, Fast
5 Steps To Sell Niche Sites 5 Figures: Have you been thinking about selling your blog this year?
Dale Persons has started five blogs, three of which I recently helped her sell at my BlogsForSale.co marketplace. The most recent one that she sold there was a one-year-old college niche site that sold for over $20,000. Listen in as Dale shares her growth-hacking blogging strategies for growing website traffic and income quickly - a process that allows her to build fast and sell for profit, fast
Get Dale's Amazon affiliate ebook: Amazon Affiliate Affluence (partner link)
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Apr 5, 2021
031: Behind A $5 Million Affiliate Marketing Income Blog
Looking to increase your Affiliate marketing income? Michele Schroeder Gardner is a blogger who has earned over $5 million in affiliate marketing income. Michelle is on the podcast today to share her affiliate revenue strategy.
What high-income high-reward blogging tasks does Michelle swear by? What lesser-known affiliate marketing tips have worked for her? Tune in now to find out!
* Free beginners guide - Learn Affiliate Marketing
* Start A Blog Course - Free Access
* Michelle's course Making Sense Of Affiliate Marketing + Affiliate program Database bonus - Get this deal here
* ConvertKit free trial + Email marketing mistakes workshop bonus - Get this deal here
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Apr 2, 2021
030: How To Scale Your Blog With Digital Products
Digital products are one of the best ways to scale and earn passive income. Are you a blogger, coach, course creator or digital marketer trying to scale?
Here's what to know when creating digital products.
* Scale With Digital Products course
* Thrivecart - Lifetime deal (sponsor)
* Better Help - Online counseling (sponsor)
* ConvertKit (sponsor)
* HerPaperRoute Blog
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Mar 16, 2021
029: How She Sold Her Handmade Jewelry Business For $69,000, To Focus On Digital Products
How Tara Reid sold her Amazon FBA handmade jewelry business at BlogsForSale.co, and now she runs a digital product business! She found a positive cure for burnout by selling her handmade business, and by going digital, she could focus on passive income.
Tara's Entrepreneur Templates Membership - More info
Introvertpreneur Summit - Free ticket
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Feb 22, 2021
028: How To Monetize A Small Email List
We are giving you a blueprint for how to monetize a small email list. And to help us is email marketing maven Kate Doster.
Free lead magnet ideas book: https://herpaperroute.com/lead/
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Dec 16, 2020
027: Behind The Scenes Of My 5-Figure Virtual Summit
Do you want to learn how to host a profitable virtual summit? A few days ago, I wrapped my first online summit, which earned 5 figures in a week!
It turned out to be quite a production. Five days of 5+ hour days of live streaming both live and pre-recorded sessions, 35 speakers, networking parties, giveaways, bingo, a DJ and more.
In this episode, I will explain exactly how to host a virtual summit as a marketing tool, and make money, step-by-step. You will get a ton of actionable tips to make your summit a successful one!
Resources mentioned
Free gift: summit sponsor pitch deck template
Partner affiliate links: HoneyBook, The Contract Shop, Otter transcription
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Nov 15, 2020
026: Profit Planning Summit For Creators Who Are Ready To Scale
Brave At Business is a virtual profit planning summit and business bundle, helping content creators and business owners scale and make more sales.
In 5 days, you’ll walk away with a bullet-proof profit plan for your business, and the support to put it into action.
Get your free ticket: https://braveatbusiness.com/go/
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Jul 24, 2020
025: Critical Reasons Why Women Need To Build Wealth (And How To Get Started!)
Lawyer and personal finance coach Dafina Sharpe is on the HerPaperRoute podcast today sharing incredible money-saving and investing tips. Everyone needs to hear this!
Dafina has paid off 6 figure non-mortgage debt, in a short amount of time thanks to investing, earning, and saving with savviness.
In this episode, Dafina reveals how we can become more financially responsible and discusses why it's so important for women – especially women of color to build wealth and enter the world of entrepreneurship.
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Jun 25, 2020
024: How Business Owners Can Initiate Anti-Racist Healing Conversations
How you, me, everyone as a global community, can speak up about racism, and show our support and our companies' support for black people, black business and black creators.
Talking about racism may make you feel uncomfortable but it is in these healing conversations that real change and progress will take form.
Dawn Walton of Particular & Powerful Consulting
is an educator and coach. She offers workshops for individuals and businesses to open the lines of communication about social justice, racism and equality in our workplaces, schools, communities and homes.
Dawn encourages healing conversations around racism, and demonstrates how we can all create a plan of action to do better, speak up, and become true anti-racists.
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Jun 6, 2020
023: Your Launch Plan Strategy For 40k Months
Get access to my full Launch Plan: https://herpaperroute.com/launch/
Does the thought of launching something new in your business make you excited or totally freak you out?
Launching new things in your business is such an important key in the grand scheme. And they are a good way to boost your sales throughout the year.
I’ve been crafting my own launch plans and funnel formulas over the years, and it’s helped me reach $40,000 months with my blog.
Actually, I’ve even had months where I’ve earned over $70,000.
This is what I want to share with you today. Whether you are launching a course, an ebook, a product, a website, a coaching plan...whatever it is. There are a few things I've learned that equal a successful launch.
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May 31, 2020
022: Lead Magnet Ideas That Grew My List To 30k Happy Subscribers
Do you want to discover the easy lead magnet ideas that I have personally used to grow my list to more than 30,000 subscribers and customers?
Do you want to know the #1 thing you MUST have before you can even start collecting email subscribers?
Tune in to find out!
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May 12, 2020
021: Surprising Ways A Hormone Imbalance Affects Entrepreneurs
Are you feeling...off? Tired? Sluggish? Unmotivated? Sad? Depressed even?
Usually, when our bodies start feeling this way, we can't help but ask ourselves "do I have depression?"
But, before you seek a doctor to discuss ant-depressants, consider that it could be something else entirely.
How you are feeling may not be depression. In fact, your low-vibe feelings could be caused by a hormone imbalance.
Acupuncturist and Functional Nutrition Coach Leah Chischilly is on the HerPaperRoute Podcast today to explain just how a hormone imbalance affects our work and life, and what causes them in the first place.
In this episode, Leah reveals how to tell if you have a hormone imbalance, and what test to ask your doctor for, to be sure. And what we can do to bring our hormones back into balance naturally.
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Apr 24, 2020
020: How To Get 8 Million Blog Visitors A Year
Want to know what you should be doing, if you want to know how to get 8 million blog visitors a year?
I'm sitting down with food blogger Samantha Milner, to discuss the thing she is doing that results in over 8 million readers to her blog 'Recipe This' each year.
The thing she does to generate such massive traffic is so clever! Her viral traffic strategy costs nothing and doesn't require having a big list or social following! It's something that anyone can do.
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Apr 10, 2020
019: From Scattered solopreneur to organized CEO
Tracy Medeiros is a systems strategist, and operations consultant who helps scattered solopreneurs go from frazzled and all over the place, to prepared and organized CEOs by teaching productivity systems and operational best practices.
She's here to dish on what we can do to get our business operations in line. Plus, some productivity hacks and best practices we can all benefit from!
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Apr 2, 2020
018: Relationship marketing in the new world of social-distancing
Do you put in the effort to build, grow and nurture the relationships you have with your clients and colleagues? 2020's need for social distancing makes relationship-nurturing slightly more difficult. But as a business owner, it's all the more important.
Ashley Mason shares tips for how solopreneurs can get organized and productive in business while building strong professional relationships on the road to 6 figures.
Ashley is the founder of marketing firm Dash Of Social. Starting the company at just 19 years old, Ashley grew her business to 6 figures by 21, and now helps small businesses create value-driven content, attract quality leads, and establish an engaged online presence. She believes in the business model of people not dollars to make more money, and that passionate motto has helped her in creating a thriving business all her own.
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Apr 1, 2020
017: Leveraging failure to propel you towards success
Hayley Luckadoo is a successful motivational speaker, podcaster and business coach who has overcome setbacks and ‘failures’ that when you hear her tell her story, will sound like she’s straight out of a blockbuster rom-com.
We are diving into the ways you can leverage your own failures and setbacks, to propel you forward in your business. And how taking risks can help you build a solid growth mindset that will take you far.
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Mar 30, 2020
016: Turn Your Website Into An Evergreen Lead Generation Machine
How can business owners use their website as a marketing and sales tool?
Today we discuss how to use your own website as a lead generation machine to establish your expertise, and make more sales. Learn how to get found through Google, and get leads on autopilot from SEO.
SEO tips, keyword research tips and lead the basics of a highly converting website. Plus, know the crucial SEO mistakes business owners make, so you don't make them.
Lauren Taylar is a website designer and SEO strategist who helps creatives turn their websites into an evergreen lead generation machine so that they can stand out, get seen, and make more sales. By combining her technical background in SEO with her passion for design, Lauren helps her clients create visual brand identities, conversion-focused websites, and long-term visibility strategies.
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Mar 28, 2020
015: How To Sell Your Blog For 6 Figures
What if you could pay off your debt, pay off your mortgage or even buy a new house, just from selling your blog? That’s exactly what we are talking about in today’s episode.
What does it take to sell your blog for 6 figures? Entrepreneur blogger Tracie Fobes is on the podcast today to share her story of what it was like when she sold her blog for more than 100k.
Get ready to learn about some sides of blogging you may never have even considered before! Tracie has some extremely helpful tips for growing, scaling and selling websites for high stakes.
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Mar 28, 2020
014: Growing Your Brand Using Video Marketing
Video marketing and strategy pro Deanna Jones of Jones Adventure Marketing shares her tips for how business owners can use video marketing as a key promotional tool. Here's how entrepreneurs can benefit from getting in front of the camera and showing up as the face of their brand to increase their impact in today's ever-changing and uncertain times.
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Mar 9, 2020
013: Screw Perfect! Get To 80% And Go For It
Do you get stuck chasing perfection in your business, and let it cause you to fail to launch and make big moves? Do you refuse to post photos of yourself on your Instagram because your life doesn't "look perfect"?
Tracy Smith of Kitchen table CEOs is here to talk about why you need to get comfortable getting your projects to 80%. So you can start hitting big goals and making waves as the face of your business.
Tracy Smith shares her story of becoming an entrepreneur after a series of terrible bosses and reveals her brand new company Kitchen Table CEOs on the HerPaperRoute podcast today.
She has some advice for how you can say screw perfection and start showing up in your business every day. So you can put out content you are proud of that reaches the audience that needs to see it.
Seriously, you need to hear what one of her old bosses used to make her do! Tune in now!
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Mar 1, 2020
012: Your 6 Figure To-Do List
The essential tasks and necessities that should be on your 6 figure to-do list, if hitting a 6 figure income mark is your goal this year. Katie Fleming shares her productivity and mindset tips to help you decide on, plan and achieve success in and outside of the home while working 20 hours a week or less.
Plus, advice for getting over the awkwardness of charging the prices you should be charging for your products and services, so you can get back to doing what you need to be doing: solving your client's problems with your awesome talents!
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Feb 22, 2020
011: Knowing When It's Time To Make A Career Change
Thinking of making a career change? Pit in your stomach about your dead-end job? Career coach Crystal Barrow visits the HerPaperRoute Podcast today to chat about knowing when it's time to make a career change. She shares advice for how dissatisfied employees and job seekers can muster up the courage to quit, and then handle the emotional weight of transitioning between jobs. Plus, excellent tips for how you can nail job interviews with confidence.
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Feb 16, 2020
010: SEO Tips For $20K Months & Blogging To Pay Off Debt
Debbie Gartner aka The Flooring Girl reveals how she uses SEO to earn $20k per month with her blog and gets 500k monthly page views! She is paying off her $200k+ debt with her blog and digital products. Learn how Debbie Gartner is making major dents in her debt using her creative passions to make passive income as a blogger. As she shares blogging tips, SEO strategies and advice for bloggers.
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Feb 10, 2020
009: Trashing Imposter Syndrome With Ash Ambirge & The Middle Finger Project
Ash Ambirge drops by the HerPaperRoute podcast to chat with Chelsea Clarke about her new book The Middle Finger Project, entrepreneurship, imposter syndrome, and the importance of making your own d@mn money as a woman founder.
To kick off season 2 of the podcast, we are celebrating with a giveaway! Enter the Ultimate Creator Giveaway here for your chance to win a Yeti mic, a blogging & business course bundle, a lighting kit and more. https://herpaperroute.com/giveaway/
Learn more about today's resources, and get a copy of Ash's book here: https://herpaperroute.com/ash/
What We Chat About With Ash Ambirge In Today's Episode:
* What is imposter syndrome? How can we overcome it?
* Exactly what you can do to learn to see your value and believe in your idea
* Who are the dream zappers and how should they be dealt with?
* Confidence-building tips that anyone can benefit from
* How failing and experiencing multiple false starts can help you find your passion
* What it was like…
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Nov 19, 2019
008: 30 Tips For Living Life To The Fullest
30 tips for living life to the fullest.
If you are feeling stuck, bored, frustrated, unsure or anxious about where your life and business is at, this one is for you.
This episode is an instant mood-booster filled with actionable tips that you can easily implement into your daily life. The goal is to improve your mood, mindset and routine so that you can live a more fulfilling life.
Giving you a reminder for ways to appreciate the things that light you up, and to let go of the things that don't move you forward.
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Oct 28, 2019
007: Get Out of Your Comfort Zone With These Anxiety Busting Techniques
Do you struggle to get out of your comfort zone as an entrepreneur? Opportunities to grow your business and blog are literally everywhere, but if you struggle with anxiety or just a little bit of 'stage fright' it can be really hard to snatch those opportunities.
What I've learned throughout my own ups and downs with anxiety while being the 'face' of my business, is this. Most things that can propel your business and yourself as an authority require you doing "scary things" way out of the comfort zone that most people hibernate in!
I want you to step into your power with confidence as a business owner, and overcome the anxiety that is keeping you from success.
Tune into today's episode of the HerPaperRoute podcast where I share some tips to help you get out of your comfort zone and be the confident entrepreneur you are meant to be.
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Sep 26, 2019
006: Monetizing Multiple Platforms As An Entrepreneur
Wealth and mindset coach Tess Wicks shares advice for how entrepreneurs can improve the relationship we have with money and to prioritize our time to better benefit our businesses. Tackling common and destructive money blocks that are often ingrained from childhood. We also discuss tips on how to 'do all the things' and show up for our audiences on multiple platforms, monetizing the many facets of our business, effectively.
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Sep 18, 2019
005: Micro Content And Serving Your Blog Community In New Ways
Are you trying to grow your community and your blog, but having trouble cutting into the top pages in Google search results for...anything?
Well, fear not. There are many other ways to reach your target readers and customers, that don't involve appearing in SERPs.
On episode #5 of the HerpaperRoute Podcast, we have the lovely Sasha Lassey with us.
Sasha shares her advice for how bloggers can grow a sustainable community, utilizing new tools and strategies, without having to rely on organic Google traffic alone.
Yes, you can cut through the noise in your niche, no matter if your niche is saturated, and SERP ranking is nearly impossible.
You can reach your audience in different ways. And one of those ways is with micro-content. This is something that some are calling the future of blogging.
Sasha has grown her community across a blog, a Facebook group and a membership site, and she has lots of juicy tips to help you do the same with yours.
Listen now as Sasha shares her insight on…
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Aug 12, 2019
004: How To Protect Your Business With Website Legal Pages
Lawyer Amira of ASelfGuru answers your blogging legal questions on today's episode. Amira shares what we need to know as website owners about the laws, and what we can do to protect ourselves and our businesses legally, in case of problems. From privacy policy pages to GDPR, this is important info that every business owner and entrepreneur needs to know!
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Aug 1, 2019
003: Social Media Marketing Strategy Plan For Blogger Success
Today we dig into the social media marketing side of running a blog. Social media marketing may be a struggle or it could be an enjoyment for you.
But either way, having a plan for how you promote your blog is necessary.
In this episode, I share the social media marketing strategy that I use in my business, that has helped grow my blog and business substantially.
As well as offer up some tips and tricks for what you can do to develop your own social media game plan to rock your blog this year.
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Aug 1, 2019
002: 12 Ways To Stop Financial Stress As An Entrepreneur
Let's improve our relationship with money, to fight financial stressors realistically.
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Aug 1, 2019
001: Setting And Achieving Big Entrepreneur Goals
On this first episode of the HerPaperRoute Podcast, we are diving right into a topic that really is the foundation of any type of business success.
And that is goal-setting and goal-reaching.
The root of any entrepreneur's journey.
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