Habits and Hustle
Habits and Hustle
Dec 14, 2020
Episode 94: Ozan Varol – Rocket Scientist Turned Law Professor & Bestselling Author (1)
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Ozan Varol is literally a Rocket Scientist turn Law Professor (at Lewis & Clark Law School) and is the author of the bestselling book Think Like a Rocket Scientist. Ozan discusses how conventional wisdom has stunted our growth and he delves into the specific ways we can approach decisions of all magnitudes in our life. Each minute of this episode has something valuable to be learned and his strategies are designed to be applicable to anyone! This episode is essential to see why flying lower is not necessarily safer than flying high. 

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PodCraft | Learn the Art of Podcasting in Focussed Seasons
PodCraft | Learn the Art of Podcasting in Focussed Seasons
The Podcast Host
How to Get Your Show Featured on Apple Podcasts | PodCraft 1308
*Check out the full book - **Podcast Growth: How to Grow Your Podcast Audience*  Despite the many hundreds of ways listeners can consume podcasts these days, Apple Podcasts/iTunes is still comfortably the biggest platform in the world. Over 60% of podcast listening happens there.  We know from our own data that when listeners want to find new content to listen to, around 40% of them take to searching their podcast listening app first.  Looking at those two stats, it isn’t hard to conclude that if you were listed by Apple as a “featured” podcast, you’d likely pick up a few new listeners.   In fact, we know this ourselves first hand. In August 2017, one of our shows – Hostile Worlds – was featured on the front page of iTunes and Apple Podcasts. We’ll link to the article where we break down our listening numbers from that period in the Further Reading section.  *Type:* Big task *Time Required:* Months of planning - 10 minutes to submit your podcast *Podcast Level:* 4 episodes or more *How to Do It* It’s important to stress that there’s no way to guarantee getting featured there. You need to show Apple you’ll be publishing content that they reckon is feature-worthy. It’s also important to stress that said episode is not yet published.  Apple will consider featuring a podcast on their front page if it’s something topical or noteworthy. For example, if a show is going to have a famous guest on their show. This person must be widely famous – “someone your mum has heard of” – and not just “niche famous”. This might be an author or musician with a new book or album. Apple sells these products, so they like to help market them. A famous guest could also be a sports star ahead of a big final, or an actor around the time of a movie premier.  It doesn’t need to be due to a guest though. It might be because your episode will focus on a major event or news story. That was the case with Hostile Worlds, and the Cassini Mission to Saturn. *Apple Submission Form* You’ll find the Apple submission form at thepodcasthost.com/appleform They’re looking for at least 2 weeks lead time here, prior to the publishing of your noteworthy episode. They’d also like to know how you’re going to promote and market this episode on their platform. This might include things like linking to your show in Apple on your episode post, and tagging them in social media posts around the episode.  *Task List: * * Plan an episode that Apple may be interested in featuring * Fill out the submission form at least 2 weeks prior to the episode going live * Let Apple know how you’ll be promoting and marketing the episode on their platform *Further Reading: * * Apple Submission Form * Podcast Discovery Stats * How Many Downloads Did We Get on the Front Page of iTunes/Apple Podcasts? *Check out the full book - **Podcast Growth: How to Grow Your Podcast Audience*  Support the show (https://pod.academy)
18 min
Instagram Insider Hacks
Instagram Insider Hacks
Ruthie Gray
Ep. 31: Building an Authentic Instagram Platform without compromising your calling
My guest today speaks about building an Authentic Instagram Platform, and her name is Belinda Letchford, my good friend and parenting coach. Today we're discussing learning how to implement an IG strategy without compromising your calling. She has learned valuable insights from our pro member hot seats like how to better use stories, make connections with your target audience, and more.    Belinda Letchford  lives in Australia, writes on her website and she talks to Moms across the world (thanks to the internet) with her teaching and coaching. Belinda encourages mums to build strong relationships, shape their children’s hearts and use the whole of life to teach faith, character and life skills. She has 4 adult kids, whom she homeschooled. They have all left home now so life looks very different but she continues to support moms to be heart-focused.  (Click below for show notes & Resources) https://ruthiegray.mom/authentic-instagram-platform/ Belinda Letchford, Live Live with Your Kids https://livelifewithyourkids.com/         Building an Authentic Instagram Platform (Without Compromising Your Calling!)     Belinda, what were some of the frustrations you experienced before you really had a grasp on a good Instagram strategy?      The Learning Curve of Building an Authentic Instagram Platform   B: I felt I needed to get on Instagram and that there was a huge generational gap between other people using Instagram like my kids. The way they shared on Instagram was so vibrant and full of energy. I felt I really needed to get to that point if I was going to continue reaching the next generation of moms. It was hard because I’m a word based person with a focus on blogging and speaking. To switch it over to being image-based and concise with words was really challenging as well as uncomfortable.    R:  It is hard and my target audience is my age, trying to figure out instagram. They say a lot of the same things. A lot of our peers have on Instagram who can figure it out. But, it’s challenging to women our age to learn all of these tips and tricks in the first place.   B:  Yes, and I think that makes you choose a different aspect of yourself to share as opposed to when you're teaching. I'm very comfortable talking to people sitting at my dining room table but learning to share on Instagram is completely different.     R: We've been learning together for a while! Belinda has been tagging along with me to learn and change up her Instagram.  I’ve noticed a big difference in her strategies. Belinda, share with us what kind of strategies you've started to implement with your heart-focused parenting Instagram account and where you're seeing results.    B:  I think the biggest strategy that I have changed is how you've encouraged me to share more of my everyday life, not always teach. I think it's a security blanket for me to have that message always at the forefront. At the same time, that's my passion. Finding the gentle balance of life is just my heart message.              Generating Authentic Conversations on Instagram B: What I really learned is how to take images and the captions and make them into a conversation. I can go from my own feed to jump over into someone else's image and caption and create a conversation over there.    I’ve been really challenged lately when I have conversations here at home, I engage with all sorts of people about multiple things. That's what I do when I jump over to other people’s feed and engage with their captions. I might jump over to someone to talk about marriage or to talk to someone about fashion. Maybe I'll go to talk to them about living in an RV. I think that's a really big lesson for me is to broaden my experience.    One of the things I try to keep myself very aware of is I want to engage with mums and help them grow as mums. It doesn't matter what the experts tell us.
19 min
The Chase Jarvis LIVE Show
The Chase Jarvis LIVE Show
Chase Jarvis
Go from Underestimated to Unstoppable with Jamie Kern Lima
If you’ve ever doubted yourself or felt truly underestimated, this episode is for you. Jamie Kern Lima is a self-made entrepreneur, champion of women, philanthropist, keynote speaker and Co-founder of IT Cosmetics, a company she started in her living room and sold to L’Oreal for $1.2 Billion, becoming the first female CEO in L’Oreal’s 100+ year history. Her journey from growing her fledgling company from her living room to 1.2 Billion came with hard-won wisdom, having to overcome self-doubt, and sheer belief in her mission when she was told “No one is going to buy makeup from someone who has your body.” In this episode, we chat with Jamie about the lessons and breakthroughs that helped to tip the scales from countless Nos to Yes. Some of the topics we cover: * How to overcome self-doubt * Recovering and resilience from mistakes and setbacks * Cultivating trust in our intuition, even when no one else believes it * How to build confidence and just start If you love this conversation, be sure to check out Jamie's book BELIEVE IT filled with more actionable stories of how to go from underestimated to unstoppable. Enjoy! Have a question? Text me +1 (206) 309-5177 Tweet me @chasejarvis --- Today's episode is brought to you by CreativeLive. CreativeLive is the world's largest hub for online creative education in photo/video, art/design, music/audio, craft/maker and the ability to make a living in any of those disciplines. They are high quality, highly curated classes taught by the world’s top experts -- Pulitzer, Oscar, Grammy Award winners, New York Times best selling authors and the best entrepreneurs of our times.
1 hr 7 min
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