Regardless of what products you are farming, you must have a diversified marketing and business plan for your farm to be successful. Darby Simpson has developed from scratch a “real world”, successful direct marketing approach for his farm thru nearly 10 years of trial and error.
In his three hour workshop, he’ll cover all of the basics you will need to successfully sell your products for a profit. The marketing portion will focus on how to build a marketing list, marketing displays, free marketing tools, how to select a farmers market, customer interaction and education, income diversification, working with restaurants or health food stores and more. During the business planning session, he will deal with various business strategies, cash flow management, production cost analysis, economies of scale, setting retail and bulk program prices, tracking expenses, liability insurance, legal protection and more.
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