7 of My Favorite Tools For Managing Remote Teams
Play • 7 min

In this episode, I'm gonna share with you 7 of my favorite tools for working with a remote team. Since the global pandemic, working from home has been an even bigger trend. Can you imagine, 70% of the world's workforce is working remotely at least 1 day a week! Blew your mind? me too. So tune in jot down some notes and enjoy!

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Business of eCommerce
Business of eCommerce
Charles Palleschi
Whitehat link building for eCommerce (E158)
Jeff OxfordFounder and CEO of 180 Marketing Show Notes eCommerce SEO is a different scale and sizeLink build strategiesProduct ReviewsHARO - Help a reporterGuest PostsReach out, send your bioTop blog listsBudget< $100 per link - Bad$200-300 - More common whitehat linksSend examples of past linksAsk if they own the blogs Sponsors: PrisyncSpark Shipping Links: https://www.180marketing.com/https://linkhunter.com/ Transcript: Charles (00:00): In this episode of the Business eCommerce I talk with Jeff Oxford about whitehat link building for e-commerce. This is a business of eCommerce episode 156. Charles (00:20): Welcome to the business of e-commerce the show that helps e-commerce retailers start launch and grow their e-commerce business. I'm your host, Charles Palleschi with Jeff Oxford. Jeff is the CEO and founder of one 80 marketing and SEO company focused exclusively on SEO and content marketing for e-commerce businesses. As Jeff on the show today, talk about link building specifically for e-commerce businesses. There's definitely some nuances that make link building different when it comes to e-commerce. So I think he really digs into that and this is his focus. So he brings some great tips that I think really everyone should listen to. It's something that link building isn't talked about that often it's something that I think a lot of folks kind of focus more on the on-page more and some, some other factors when it comes to SEO. But I think link building really is one of the keys to making your SEO strategy work. Charles (01:14): And Jeff really goes deep and specific when it comes to e-commerce link building. So I think you should watch the entire show. He gives three strategies on how to build links and some concepts on budget. And we should be looking at if you're thinking of getting into us. So let's get into the show and listen right to the end. He also talks about his product which I think is actually great. You should check out I'll link to in the show notes. So let's get into the show. Hey Jeff, how are you doing today? I Jeff (01:42): Am doing great. Charles, how about yourself? Charles (01:45): Doing good. Thanks for coming on the show. I've had a few guests there in the past. Talk about SEO, but kind of more of a focus on link building. I feel like that's not something I've touched upon at least here in the past. So I'm kind of excited to get into that aspect of it real quick. First one, any marketing you're the founder, how you've been doing SEO for, for how long Jeff (02:07): I would do an SEO for about a decade now, mainly on e-commerce sites. So I'm little side stories. I've built my own in the past, back in like 2012, built my own e-commerce sites, drop shipping sites had success there and then decided just to kind of pursue the e-commerce marketing side of it and focus less on the operations. Charles (02:27): How would you say? So when you say you focus on e-commerce, how is e-commerce SEO different than, you know, if I'm a SAS or whatever any other sort of company, how has e-commerce SEO different? Jeff (02:40): I'd say the bit, one of the biggest differences is just the scale and size. I mean, of course you can have a small e-commerce site. That's just selling a few products. Maybe they have like a small catalog under 10 products. In which case that's going to be pretty similar to how you'd approach SEO for a SAS or your typical brochure website. We, when you start having a website with, you know, hundreds of thousands of products and dozens or hundreds of categories, it's a whole nother, separate set of challenges. And the biggest difference is just prioritization. Prioritization is super critical. You know, you don't have all the resources in the world to make, you know, optimize every change perfectly. So you have to prioritize, you know, apply the 80 20 rule, which products and categories can bring the most results and traffic.
47 min
The Ecommerce Influence Podcast: Advanced Acquisition and Retention Strategies for Fast-Growing Online Brands
The Ecommerce Influence Podcast: Advanced Acquisition and Retention Strategies for Fast-Growing Online Brands
Austin Brawner & Andrew Foxwell: Ecommerce Marketing Experts
292: iOS 14 and Facebook Ads: What You Need to Know and Implement ASAP
Apple’s recent championing of consumer privacy means your ad data is never going to be the same. If you’re an eCommerce business owner, you’ve likely been swept up in the confusion around iOS 14 and Facebook ads. Andrew Foxwell from Foxwell Digital is back on today’s show to unpack what this means for you and your business. We’ll be diving into the iOS 14 release and the implications it’ll have on Facebook advertising. We’ll also discuss the tools you’ll need in place for this shift and how you can optimize your ads for this new normal. If your business relies heavily on Facebook advertising, you can’t miss this episode. Enjoy! Episode Highlights * 5:21 The current state of Facebook advertising and what you need to know about iOS 14 * 7:47 Apple’s new positioning around consumer privacy and how it will affect your advertising * 9:56 How Apple will control the floodgates of information * 12:52 What we know is changing between iOS 14 and Facebook ads * 16:05 The upside to these changes within Facebook * 18:24 What the upcoming data delay will mean for you * 21:42 8 must-have events to set up to prepare for the new normal * 25:40 How to set up and customize your new events * 28:58 Don’t get taken advantage of: A word of caution when searching for help * 32:05 Who is going to be most affected by these changes * 37:57 The tools Facebook and Apple are working on to help you Links and Resources: * Foxwell Digital Blog: Facebook’s Conversions API (CAPI) and How to implement it with your Shopify site * Foxwell Digital Blog: What's Working (and what's not) in a Post-iOS14 World * Foxwell Digital Blog: Facebook Advertising FAQs * Podcast 278: Facebook’s New Conversions API & Why You Need To Install It Before The New Year * Brand Growth Experts * The Coalition * Foxwell Digital * andrew@foxwelldigital.com * @a_brawn on Twitter * @andrewfoxwell on Twitter * Review or subscribe on iTunes
44 min
The Hustle And Flowchart Podcast
The Hustle And Flowchart Podcast
Matt Wolfe & Joe Fier
Eric Siu - Leveling Up - Making Business Your Favorite Game
Our guest today, is Eric Siu who we met last year at Rich Schrefen’s event. Eric has an agency, Single Grain who works with major companies such as Amazon and Airbnb, and Uber. He also has a content intelligence software called ClickFlow which basically makes you look like a genius. He’s a partner and co-host with Neil Patel in the Marketing School podcast as well as his own podcast called Leveling Up. The dude is a rockstar in marketing, SaaS, and software and he blew us away in this episode. And to top it off, he has a book coming out called Leveling Up as well, and it’s all about how to level up in life and how he’s taken his experience from gaming and even poker and has been able to apply these to business and identify these power-ups and moments in time where he realizes he can think differently which allows him to wake up each day and feel like he’s playing a game in real life. We also broke down a ton of traffic strategies, and how you can think differently on how to acquire SEO traffic in a creative way. When you have finished listening, check out our previous chats with Christopher Gimmer and Stephan Spencer for more tactics on how to go off-brand and increase traffic as well as how to succeed with 100% SEO marketing. “I don’t think that I know too much and that I’m that good and I also don’t think I’m that bad either. That’s the way I approach it and it makes it a lot easier because it keeps me humble and even-keeled. The moment you start to think you are amazing, the moment you start to become too full of yourself - that’s when things start to fall apart.” - Eric Siu Some Topics We Discussed Include: * How to approach things with a beginner’s mind * The power of the podcast once again and how’s it’s lead to great, free education, lifelong friendships, and networking with amazing people * Why you don’t want to jump the gun and insist your child stop playing all those video games * How being persistent led from a fledgling podcast to a successful marketing agency * Why Eric’s agency switched their focus and how they are succeeding current day * Lessons learned from the poker table * How to reframe things to increase your power * Growth principles for long term thinking * Alternate ways to make money from affiliate marketing without being an affiliate Resources From Eric Siu: * LevelingUp.com * Find Eric on Twitter or Instagram * ClickFlow * Single Grain Agency References and Links Mentioned: * MicroAcquire.com * QuietLightBrokerage.com * Roland Frasier’s EPIC challenge * Gary V’s How To Create 64 Pieces Of Content A Day * Eric’s YouTube Channel * Marketing School podcast * KingSumo * The Almanack of Naval by Eric Jorgenson * Your Music And People by Derek Sivers * Breakthrough Advertising by Eugene M. Schwartz * The 16 Word Sales Letter by Evaldo Albuquerque * Let My People Go Surfing by Yvon Chouinard * Are you ready to be EPIC with us?! Then grab our EGP Letter here! * Did you know we have an awesome YouTube Channel? * Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! * This episode is sponsored by Easy Webinar - be sure to check out these special deals for our listeners. * The Founder Of Snappa Shares His SEO Secrets - Christopher Gimmer * The SEO Mistakes That Everyone Is Making - Stephan Spencer
1 hr 11 min
Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies
Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies
Jason Swenk
Should Your Marketing Agency Pitch for Free?
Are you tired of losing time and money on RFPs? Do you want to start charging for creative strategy? There's a long-standing debate in the agency world about whether or not we should pitch for free. It all comes down to knowing when and how to position a paid strategy. In this episode, we'll cover: * Pitching new clients vs. organic agency growth. * How your agency can get paid for the pitch. * Should your agency ever work for free? I talked to Aleena Mazhar, Vice President and Managing Director of the Experiential Division of Fuse Create, a marketing and ad agency based in Toronto. Aleena is a self-admitted addict to the fast-paced nature and constant problem-solving of the agency culture. Aleena has experienced both organic growth in her agency as well as growth fueled by pitching the agency's services through the traditional RFP process. She is here to talk about both methods and when it's ok to give your ideas away for free. Pitching New Clients Vs. Organic Agency Growth Aleena says she and her partners at Fuse were fortunate that when they created their agency, they each brought clients with them. This fueled a lot of organic growth, as the agency leaned on these existing clients for input on how to expand their services to meet their needs. This helped build a stronger relationship with their clients. By being responsive to their needs Fuse was willing to grow alongside their clients. It also brought new business through word-of-mouth from those satisfied clients. How Your Agency Can Get Paid for the Pitch Aleena feels you should not be pitching for free. Pitching for free is essentially giving away your creative vision to a company that could ultimately decide they don't want to work with you. Your time and your agency's creativity deserve compensation. How do you get paid for the pitch though, particularly in an industry where free pitches are commonplace? One way involves assisting an existing client in developing a strategy for their RFP on an upcoming launch. By getting your team involved in strategizing with the client on what they are looking for, you ensure your team's work isn't being given away. You also position your agency to win the proposal since you have been involved from the early stages and have helped develop the proposal requirements that you must meet. Additionally, there is comfort for the client in working with a team they have already become familiar with. Should Your Agency Ever Work for Free? While the preference is getting paid for creativity, Aleena says there are projects the agency will pitch for free because they are simply so enthusiastic about the work. They're willing to take the risk just to be involved in it. As a smaller agency, very selective with the clients they work with, Fuse can't afford to do free pitches often. However, if it's the right fit; the right size, the right niche, and the right service needs - it's a no-brainer. "In your heart, you know when it's the right thing to do," she says. With those unicorn opportunities too big to risk putting the client off with a paid pitch, Aleena says it's important to involve all levels of the agency team. This reinforces the feeling of transparency that builds trust between the client and the team and helps the client feel that his or her needs are of the greatest importance to the agency. Would you like a 90% close rate on the deals you want? It took my agency years to develop a solid foot in the door offer that converted at a high rate. And, Ian has spent the last 10 years developing his too. That's why we decided to collaborate and create the FITD framework to share with other agency owners. If you want to learn more check out FootInTheDoor.com. You can discover the exact framework that Ian and I created so you can be successful. Close deals faster, stop giving away strategy for free and win the deals you want. When you have the right framework, you will find your sales process is scalable. You can even step away from sales and so you can spend your time working on the best.
26 min
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