Digital Innovation with Björn Radde
Play • 39 min

Digital innovator, influential leader, published author and digital marketing manager for T-systems, Björn Radde joins the show to discuss the future of digital, how brands will connect with their consumers, why it’s essential for digital sellers to join social media to solve the needs of their clients and the difference in marketing, selling and communicating across different cultures and countries. 


  • The most important thing in B2B digital marketing is to identify your ideal client and communicate with them on the channels they use. To find their problem and solve it with your produce or service and to educate the digital ‘sellers’ in your business to align themselves with the language used in marketing and the social media channels that prospects use.
  • Different cultures, countries and markets sell and communicate in different ways. To be able to conquer them you must understand the business language they operate so you can become faster at finding solutions.
  • As a leader, it’s important that you discuss with your team the action and then listen and feedback in order to get the best results.
  • Digital marketers should look to dominate voice assist marketing such as Alexa or Siri. With voice assist the AI will give one answer, usually the brand that pays the most. Marketers must know not just look at performance but also brand if they are to be successful.
  • The future of digital marketing lays outside of the web in offline and retail stores with the use of personalised content and offers delivered directly to the users mobile.


“You learn the most when you’re teaching. If you want to learn something you become a trainer of it”

“The most important thing if you’re in another country or culture is to learn the language”

“As a leader, it’s important to be in the boat with your team, not simply steering it”

“You can talk to every person in every culture about digital marketing if they know and understand digital marketing” 

“AIl will be in many places in the future to help marketers be more creative”






Levent Yildizgoren, author of 'Good Business in any Language', is an award winning entrepreneur, localisation professional and a PRINCE2 qualified project manager. 


Björn Radde is an E-Commerce obsessed digital native, digital innovator, and influential leader who drives revenue, profit, and operational performance from a customer-centric perspective. Able to “fly high and fly low” with both an executive-level understanding of driving a strategic plan. Always looking for innovation for piloting and improving digital marketing!

In total over 18 years of experience in the area of online marketing and e-commerce; and over 14 years of leadership experience. Worked for small start-ups like Okanda and large companies like T-Online International, Deutsche Telekom, T-Systems, Steigenberger Hotel Group, and Sabre.


Linkedin: Website:

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