Avoiding One-Size Fits All Strategy with Kate Anderson
Play • 23 min

Kate Anderson is a consultant with business growth experts, SGFE, and founder of B2B insight agency morph b2b.  Kate has 25+ years of experience supporting global corporates in designing, planning, and implementing strategic change through insights-based consulting.   She is an expert in understanding and optimising B2B global value chains with a particular focus on tech, industrial, and logistics.  Kate helps clients address today’s critical business issues: from portfolio management, diversification, digitisation, and servitization, to CX, channel, and pricing strategy.   

KEY TAKEAWAYS

One of the most important aspects of any business is to be able adaptable and flexible. Especially, if you would like to grow globally, you should be flexible. The strategy you are using in your local market can work very well for that dynamic. However, each market has its own unique structures and needs, so it is important to change your strategy based on the new market’s needs.

BEST MOMENTS

“I think there's more of an understanding that it's worth investing in insights, it's worth investing in an understanding rather than going out with what is quite an arrogant approach to think that you can just walk up in another country and do the same thing and it's all gonna work.”

“I think starting points should be thinking about other markets where there is a similar dynamic. Now, that won't necessarily be a market that shares the language with you so a similar dynamic and also a market where there's some logic to you starting out there, do you have a head start in that market? Do you have good commercial relationships? Do you have customers importing from that market already? So you can see a desire there already? That's coming in, even though you haven't tried to expand. So some kind of starting point in that market, emphasize it as a good opportunity for you.”

“We found quite differences about what premium means and we're looking at the whole aesthetic experience of premium so not just what the product is but your whole experience of how you buy it, how it's packaged, what you get along with that, what the experience is of using and owning that product moving forward.”

“The amount of data and information that you have at your fingertips is enormous. And with networking sites like LinkedIn, you can make contact with people in local markets and engage with them. Ask them questions, understand how the market works. So much can be done, even without leaving your desk. So you can do some groundwork to already establish a lot of that.”

ABOUT THE HOST

Levent Yildizgoren, the author of 'Good Business in any Language', is an award-winning entrepreneur, localisation professional, and a PRINCE2 qualified project manager.

CONTACT METHOD

Linkedin:  https://www.linkedin.com/in/leventyildizgoren/

Twitter: https://twitter.com/yildizgoren

IG: https://www.instagram.com/levent.yildizgoren/

ABOUT THE GUEST

Kate Anderson is a consultant with business growth experts, SGFE and founder of B2B insight agency morph b2b

CONTACT METHOD

https://www.linkedin.com/in/kateandersonmorphb2b       

https://morphb2b.com/

VALUABLE RESOURCES

Do you have any questions about translation, localization, or international growth? Visit TTC website: https://ttcwetranslate.com/

Take your business global with the 5-step LINGO modal! Purchase 'Good Business in any Language' on Amazon now: https://cutt.ly/2ORR

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